Market Share of Germany OOH And DOOH Industry
The German Out-of-Home (OOH) and Digital Out-of-Home (DOOH) market is semi-concentrated, with the presence of major players and numerous regional companies. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.
• January 2024 - Deutsche Telekom, in collaboration with PPDS and Tennagels Medientechnik, is re-entering the Digital out-of-home (DooH) space, this time with Philips ePaper technology. Through a notable framework agreement, PPDS solidified its partnership with Deutsche Telekom. In tandem with Tennagels Medientechnik, the German telecommunications giant is spearheading a fresh DooH initiative. This initiative focuses on integrating Philips Tableaux ePaper displays into Telekom's outdoor housings, specifically targeting roadside placements.
• January 2024 - Ocean Outdoor, in a strategic move, is venturing into the German market, honing in on the lucrative landscape of large-format digital out-of-home (DOOH) advertising. Their primary targets are the bustling city hubs and prime locations with high foot traffic. Ocean's initial thrust in Germany was expected to witness a concentrated effort on 20 key retail and leisure spots, all under the renowned Unibail-Rodamco-Westfield (URW) management. Ocean's collaboration with URW spans over a decade and a half, encompassing exclusive OOH advertising rights in the United Kingdom, Sweden, Denmark, and the Netherlands.
Germany OOH And DOOH Market Leaders
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JCDecaux SA
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Ströer SE & Co. KGaA
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WallDecaux
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Clear Channel Outdoor Holdings, Inc.
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APG|SGA SA
*Disclaimer: Major Players sorted in no particular order
