Germany Pet Food Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 6.91 Billion |
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Market Size (2029) | USD 8.40 Billion |
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Largest Share by Pets | Cats |
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CAGR (2024 - 2029) | 3.98 % |
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Fastest Growing by Pets | Cats |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Germany Pet Food Market Analysis
The Germany Pet Food Market size is estimated at USD 6.91 billion in 2024, and is expected to reach USD 8.40 billion by 2029, growing at a CAGR of 3.98% during the forecast period (2024-2029).
6.91 Billion
Market Size in 2024 (USD)
8.40 Billion
Market Size in 2029 (USD)
4.83 %
CAGR (2017-2023)
3.98 %
CAGR (2024-2029)
Largest Market by Product
69.71 %
value share, Food, 2022
The presence of a large pet population, the availability of diverse dry and wet food product ranges, and the nutritional benefits of pet foods are driving the segment in the country.
Largest Market by Animal
48.90 %
value share, Cats, 2022
Cats are the dominant pets in German households. Cat owners frequently purchase premium-quality cat food containing specialized ingredients. These factors have increased their market share.
Fastest-growing Market by Product
4.79 %
Projected CAGR, Pet Treats, 2023-2029
The growing demand for crunchy, dental, and freeze-dried treats is driving the market's growth as these treats support the well-being of cats.
Fastest-growing Market by Animal
4.36 %
Projected CAGR, Cats, 2023-2029
The increasing cat adoptions and growing demand for premium cat foods, including wet cat foods and specialized diets, are driving the demand for the cat segment.
Leading Market Player
15.41 %
market share, Mars Incorporated, 2022
It is the market leader because it focuses heavily on product innovations and partnerships. It launched super premium pet foods in the country for all pet segments.
Cats held the major share due to the significant transition from home-cooked food to commercial food, along with the higher population
- Germany has a strong affinity for pets, with 46.0% of households owning at least one pet and 14% of households having two or more pets as of 2022. This substantial pet population has led to continuous growth in the German pet food market, as the market consistently expands to meet the needs and demands of pet owners.
- The cats segment held a significant share of the German pet food market, accounting for a market value of USD 3.16 billion in 2022. The significant share can be attributed to the high population of cats in the country, accounting for 43.9%. The segment grew by 25.0% between 2017 and 2021, primarily driven by a significant number of pet owners transitioning from home-cooked food to commercial pet food in the country.
- The dog population accounted for 26.8% of the pet population in the country in 2022. Despite pet dogs having a lower population compared to other pets, they still held the second-largest market share of 37.6% in 2022, mainly due to the higher consumption of commercial pet food compared to other pet animals. The pet dog population is steadily increasing, and pet owners are becoming more interested in premium pet foods. Such factors are anticipated to drive the dogs segment of the market at a CAGR of 3.5% during the forecast period.
- Other pets accounted for 13.5% of the market in 2022. The limited market share of other pets can be attributed to these pets being typically small and, therefore, requiring relatively small amounts of food.
- The increasing pet population and the rising demand for premium products are anticipated to drive the market during the forecast period.
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Germany Pet Food Market Trends
Cats are the major pets in Germany due to their adaptability to smaller living spaces and the belief of bringing good luck
- In Germany, cats are the major pets adopted by people, and they accounted for 43.9% of the pet population in 2022. The high adoption of cats is mainly due to them being more adaptable to smaller living spaces than dogs and staying indoors without feeling cooped up. Cats are more highly regarded than dogs and considered to be symbols of good luck or fortune. The population of cat parents in the country has remained stable for the last two years since 2020, accounting for 23% in both 2019 and 2020 and reaching 14.7 million in 2020.
- There was a rise in the pet population during the pandemic, and the cat population increased by 11.5% between 2020 and 2022. People adopted more cats during the pandemic to have a companion at home and avoid loneliness. Cats are quieter than dogs, and during lockdowns, there was no need to take them on walks. This trend is expected to be witnessed for more time due to the average lifespan of a cat being more than 20 years.
- The cats can be adopted from different channels, such as specialized breeders, pet stores, and animal shelters in the country. The potential pet parents are expected to purchase pets from specialized breeders as compared to animal shelters because of the complex legal procedure required to adopt a cat or a pet from an animal shelter. The government also treats pets, including cats, as a citizen, as the pet parents are required to have passports for their cats to travel with them. Therefore, the rise in the cat population is due to factors such as their easy maintenance, an increase in the need for companionship, and people living in small apartments, which are anticipated to also help increase the demand for cat food during the forecast period.
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The increasing trend of pet humanization and greater demand for premium products resulted in a rise in expenditure
- In Germany, the expenditure on pets experienced a significant increase, with a rise of about 15.3% between 2019 and 2022. This upward trend in pet expenses can be attributed to the growing number of pets in the country, which expanded from 36.8 million in 2019 to 39.8 million in 2022. Additionally, the trend of pet humanization led to a greater demand for premium products, including natural and grain-free pet food options.
- Pet owners' annual spending on dog food witnessed a growth of about 23.3%, while spending on cat food increased by about 24.0%. Other pet animals also experienced a rise in expenditure of around 9.3%. Sales of dog pet food showed a CAGR of 4.4% from 2016 to 2020, while cat food sales exhibited a slightly lower CAGR of 1.8%. These findings indicate a higher level of premiumization in dog food despite the dog population being about 64.1% lower than the cat population as of 2022.
- The demand for pet food in the country is on the rise, particularly for those providing specific nutrition, functional nutrition, and a variety of food experiences while also addressing safety and health concerns. This focus on special diets and ingredients has resulted in an increase in the average unit price, particularly in the premium and super-premium segments. Most of the premium pet products are marketed through specialty stores, whereas mid-priced pet products are available in both specialty stores and supermarkets. As of 2022, around 40.2% of all pet sales were through supermarkets in the country. The growing awareness of the benefits of high-quality pet food and the increasing premiumization of pet food are expected to continue driving pet expenditure in the country.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Increased desire for companionship during the pandemic and increasing adoption from animal shelters and rescue organizations led to population growth
- The increasing trend of pet humanization and greater demand for premium products resulted in a rise in expenditure
- Ornamental birds and fish are popular other pets due to low maintenance and less space requirement
Germany Pet Food Industry Overview
The Germany Pet Food Market is fragmented, with the top five companies occupying 25.98%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Heristo aktiengesellschaft, Mars Incorporated, Nestle (Purina) and Schell & Kampeter Inc. (Diamond Pet Foods) (sorted alphabetically).
Germany Pet Food Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
Heristo aktiengesellschaft
Mars Incorporated
Nestle (Purina)
Schell & Kampeter Inc. (Diamond Pet Foods)
Other important companies include Affinity Petcare SA, Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), General Mills Inc., Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Germany Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Germany Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Affinity Petcare SA
- 6.4.2 Alltech
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 General Mills Inc.
- 6.4.6 Heristo aktiengesellschaft
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, GERMANY, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, GERMANY, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, GERMANY, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, GERMANY, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, GERMANY, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, GERMANY, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, GERMANY, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, GERMANY, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, GERMANY, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, GERMANY, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, GERMANY, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, GERMANY, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, GERMANY, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, GERMANY, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, GERMANY, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, GERMANY, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, GERMANY, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, GERMANY, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, GERMANY, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, GERMANY, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, GERMANY, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, GERMANY, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, GERMANY, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, GERMANY, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, GERMANY, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, GERMANY, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, GERMANY, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, GERMANY, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, GERMANY, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, GERMANY, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, GERMANY, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, GERMANY, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, GERMANY, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, GERMANY, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, GERMANY, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, GERMANY, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, GERMANY, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, GERMANY, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, GERMANY, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, GERMANY, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, GERMANY, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, GERMANY, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, GERMANY, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, GERMANY, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, GERMANY, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, GERMANY, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, GERMANY, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, GERMANY, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, GERMANY, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, GERMANY, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, GERMANY, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, GERMANY, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, GERMANY, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, GERMANY, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, GERMANY, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, GERMANY, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, GERMANY, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, GERMANY, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, GERMANY, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, GERMANY, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, GERMANY, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, GERMANY, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, GERMANY, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, GERMANY, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, GERMANY, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, GERMANY, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, GERMANY, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, GERMANY, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, GERMANY, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, GERMANY, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, GERMANY, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, GERMANY, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, GERMANY, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, GERMANY, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, GERMANY, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, GERMANY, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, GERMANY, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, GERMANY, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, GERMANY, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, GERMANY, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, GERMANY, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, GERMANY, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, GERMANY, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, GERMANY, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, GERMANY, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, GERMANY, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, GERMANY, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, GERMANY, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, GERMANY, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GERMANY, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, GERMANY, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, GERMANY, 2022
Germany Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
- Germany has a strong affinity for pets, with 46.0% of households owning at least one pet and 14% of households having two or more pets as of 2022. This substantial pet population has led to continuous growth in the German pet food market, as the market consistently expands to meet the needs and demands of pet owners.
- The cats segment held a significant share of the German pet food market, accounting for a market value of USD 3.16 billion in 2022. The significant share can be attributed to the high population of cats in the country, accounting for 43.9%. The segment grew by 25.0% between 2017 and 2021, primarily driven by a significant number of pet owners transitioning from home-cooked food to commercial pet food in the country.
- The dog population accounted for 26.8% of the pet population in the country in 2022. Despite pet dogs having a lower population compared to other pets, they still held the second-largest market share of 37.6% in 2022, mainly due to the higher consumption of commercial pet food compared to other pet animals. The pet dog population is steadily increasing, and pet owners are becoming more interested in premium pet foods. Such factors are anticipated to drive the dogs segment of the market at a CAGR of 3.5% during the forecast period.
- Other pets accounted for 13.5% of the market in 2022. The limited market share of other pets can be attributed to these pets being typically small and, therefore, requiring relatively small amounts of food.
- The increasing pet population and the rising demand for premium products are anticipated to drive the market during the forecast period.
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Pet Food Product | Food | By Sub Product | Wet Pet Food | ||
| Pet Food Product | Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Food Product | Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Food Product | Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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