Germany Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Germany Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed) and by Distribution Channel (Off-Trade, On-Trade). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

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Germany Poultry Meat Market Size

Germany Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 4.27 Billion
svg icon Market Size (2029) USD 4.36 Billion
svg icon Largest Share by Distribution Channel Off-Trade
svg icon CAGR (2024 - 2029) 0.44 %
svg icon Fastest Growing by Distribution Channel On-Trade

Major Players

Germany Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Germany Poultry Meat Market Analysis

The Germany Poultry Meat Market size is estimated at 4.27 billion USD in 2024, and is expected to reach 4.36 billion USD by 2029, growing at a CAGR of 0.44% during the forecast period (2024-2029).

4.27 Billion

Market Size in 2024 (USD)

4.36 Billion

Market Size in 2029 (USD)

1.96 %

CAGR (2017-2023)

0.44 %

CAGR (2024-2029)

Largest Market by Distribution Channel

52.89 %

value share, Off-Trade, 2023

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The availability of a wide range of poultry products through supermarkets/hypermarkets and consumers' growing preference for online channels are driving the market.

Largest Market by Form

37 %

value share, Frozen, 2023

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The frozen form of poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.

Fastest-growing Market by Distribution Channel

0.51 %

Projected CAGR, On-Trade, 2024-2029

Icon image

The demand for various chicken parts from the on-trade channel increased due to a rise in the food catering businesses and the number of restaurants in the country.

Fastest-growing Market by Form

0.56 %

Projected CAGR, Processed, 2024-2029

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Various international cuisines influence German cuisine, and processed poultry products from different cultures have emerged on the German market in recent years.

Leading Market Player

15.84 %

market share, PHW Group, 2022

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PHW Group has a wide distribution network, and its extensive market allows its products to reach various retail outlets, restaurants, and foodservice providers across Germany.

The expansion of retail outlets is driving the market’s growth

  • In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. In 2022, Tesco was the largest retailer in the United Kingdom, with a market share of 27.5%, followed by Sainsbury's with 15.2%.
  • Poultry meat dishes in UK restaurants, including chicken wings, nuggets, and lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. Special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, with 2,209 locations.
  • In the off-trade channel, online channels are the fastest-growing segment of the market. It is projected to register a CAGR of 6.39% during the forecast period. Thus, an increasing number of online grocery shops in response to the rising number of internet users is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was done online in the United Kingdom.
Germany Poultry Meat Market

Germany Poultry Meat Market Trends

Chicken accounts for 90% of the country's poultry population

  • Poultry production in Germany experienced a slight decline of 1.36% in growth in 2022 compared to the previous year. In 2022, the poultry population in Germany constituted 90% laying hens and broiler chickens. The turkey accounts for most of the remaining population, followed by ducks with approximately two million animals. Goose farming in Germany is limited to selling St. Martin's Goose or Christmas goose, while guinea fowl, ostrich, pheasant, quail, and pigeon are only present in a minimal number.
  • Compared to broilers, turkeys, or Peking ducks, the economic situation of chicken meat production in Germany shows considerable advantages for broilers compared to other poultry species regarding cultivable land, overall margin, and per working hour earnings. Lower Saxony has a dominant position in poultry farming. Every second chicken in Lower Saxony is kept on a poultry farm. Turkey and duck farming also dominate in Lower Saxony, with 40% of each being held in farms.
  • Intensive breeding programs conducted in Germany refined specific characteristics of chickens, leading to the emergence of various breeds of chickens, including the Augsburg, the Bergische, the Bielefeld, the German Langshane, and the Lohmann Brown chicken. As environmental concerns become increasingly acute, the German government has been investing in projects like "GreenChicken," which seeks to improve the economics of on-farm operations by providing organic chicken with environmentally and climatologically friendly feed. Expanding processing facilities contributes to increased broiler meat production, resulting in self-sufficiency, while turkey and Pekin ducks met only 76% and 86.5% of domestic demand in 2022, respectively.
Germany Poultry Meat Market

Inflation in the country is leading to a rise in consumer prices, including poultry

  • The poultry prices in Germany rose by 8.23% from 2017 to 2022. Germany’s inflation rate was 6.4% in June 2023, compared with 6.1% in May 2023. The inflation rate increased slightly in June 2023 after declining for three consecutive months. Poultry prices were 25% higher in March 2023 than in March 2022, driven by chicken prices (+19.3%).
  • The increase in poultry prices across the country is primarily attributed to the increasing cost of production. As a result, poultry farmers face considerable financial difficulties due to increased feed and energy costs. This has resulted in a rise in the retail price of poultry meat. According to the Central Association of the German Poultry Industry (ZDG), poultry meat may become scarce in supermarkets if producers cannot afford their produce fare. The cost of feed has doubled, while the cost of gas has nearly tripled in the context of the ongoing Russia-Ukraine conflict. To balance the cost of production, producer prices increased from USD 1.00/kg to USD 1.60/kg for chicken and from USD 1.58/kg to USD 2.20/kg for turkey meat. As of 2022, one in five turkey houses in the country were empty due to higher production costs.
  • The price of broiler chicken weighing 2,000 g was USD 1.28/kg in May 2023, which was USD 1.26/kg in May 2022. For slaughter, hens weighed 1,700-1,900 g, and the average price was USD 0.26 in May 2023, whereas in May 2022, it was USD 0.33. Similarly, for turkey hens weighing 9.5 kg, the prices were USD 1.84/kg in May 2023 and USD 1.62/kg in May 2022. Turkey roosters of 18.5 kg were priced at USD 1.85/kg and USD 1.65/kg in May 2023 and 2022, respectively.
Germany Poultry Meat Market

Germany Poultry Meat Industry Overview

The Germany Poultry Meat Market is fragmented, with the top five companies occupying 29.22%. The major players in this market are Lambert Dodard Chancereul (LDC) Group, PHW Group, Plukon Food Group, Sprehe Geflügel und Tiefkühlfeinkost Handels GmbH & Co. Kommanditgesellschaft and Vion Group (sorted alphabetically).

Germany Poultry Meat Market Leaders

  1. Lambert Dodard Chancereul (LDC) Group

  2. PHW Group

  3. Plukon Food Group

  4. Sprehe Geflügel und Tiefkühlfeinkost Handels GmbH & Co. Kommanditgesellschaft

  5. Vion Group

Germany Poultry Meat Market Concentration

Other important companies include Gut Bergmark Premium Geflügel GmbH & Co. KG, HEIDEMARK GmbH, Heinrich Borgmeier GmbH & Co KG, Herta GmbH, Rothkötter Group, Rügenwalder Mühle Carl Müller GmbH & Co. KG, VOSSKO GMBH & CO. KG.

*Disclaimer: Major Players sorted in alphabetical order.

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Germany Poultry Meat Market News

  • June 2023: Vion is setting up two geographical units – one for Germany and the other for its operations in the Benelux markets.
  • May 2022: Sprehe Geflügel und Tiefkühlfeinkost Handels GmbH & Co. Kommanditgesellschaft expanded its poultry product range. Organic range of chicken among others is the highlight of its new set of products.
  • January 2021: Plukon acquired 51% of the shares of the company German hatchery Optibrut.The acquisition is in line with Plukon’s ambition to invest further in the quality of its poultry chains.

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We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.

Germany Poultry Meat Market
Germany Poultry Meat Market
Germany Poultry Meat Market
Germany Poultry Meat Market

Germany Poultry Meat Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Poultry
  • 3.2 Production Trends
    • 3.2.1 Poultry
  • 3.3 Regulatory Framework
    • 3.3.1 Germany
  • 3.4 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

  • 4.1 Form
    • 4.1.1 Canned
    • 4.1.2 Fresh / Chilled
    • 4.1.3 Frozen
    • 4.1.4 Processed
    • 4.1.4.1 By Processed Types
    • 4.1.4.1.1 Deli Meats
    • 4.1.4.1.2 Marinated/ Tenders
    • 4.1.4.1.3 Meatballs
    • 4.1.4.1.4 Nuggets
    • 4.1.4.1.5 Sausages
    • 4.1.4.1.6 Other Processed Poultry
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 Gut Bergmark Premium Geflügel GmbH & Co. KG
    • 5.4.2 HEIDEMARK GmbH
    • 5.4.3 Heinrich Borgmeier GmbH & Co KG
    • 5.4.4 Herta GmbH
    • 5.4.5 Lambert Dodard Chancereul (LDC) Group
    • 5.4.6 PHW Group
    • 5.4.7 Plukon Food Group
    • 5.4.8 Rothkötter Group
    • 5.4.9 Rügenwalder Mühle Carl Müller GmbH & Co. KG
    • 5.4.10 Sprehe Geflügel und Tiefkühlfeinkost Handels GmbH & Co. Kommanditgesellschaft
    • 5.4.11 Vion Group
    • 5.4.12 VOSSKO GMBH & CO. KG

6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. POULTRY PRICE PER METRIC TON, USD, GERMANY, 2017 - 2023
  1. Figure 2:  
  2. POULTRY PRODUCTION, METRIC TON, GERMANY, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF POULTRY MEAT MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF POULTRY MEAT MARKET BY FORM, USD, GERMANY, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF CANNED POULTRY MEAT MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF FROZEN POULTRY MEAT MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, GERMANY, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF DELI MEATS MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF DELI MEATS MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF MARINATED/ TENDERS MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF MEATBALLS MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF MEATBALLS MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF NUGGETS MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF NUGGETS MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF SAUSAGES MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF SAUSAGES MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OTHER PROCESSED POULTRY MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, GERMANY, 2017 - 2029
  1. Figure 42:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, GERMANY, 2017 - 2029
  1. Figure 46:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, GERMANY, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, GERMANY, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, GERMANY, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, GERMANY, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, GERMANY, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, GERMANY, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, GERMANY, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, GERMANY, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, GERMANY, 2017 - 2029
  1. Figure 62:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GERMANY, 2020 - 2023
  1. Figure 63:  
  2. MOST ADOPTED STRATEGIES, COUNT, GERMANY, 2020 - 2023
  1. Figure 64:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, GERMANY, 2022

Germany Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. In 2022, Tesco was the largest retailer in the United Kingdom, with a market share of 27.5%, followed by Sainsbury's with 15.2%.
  • Poultry meat dishes in UK restaurants, including chicken wings, nuggets, and lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. Special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, with 2,209 locations.
  • In the off-trade channel, online channels are the fastest-growing segment of the market. It is projected to register a CAGR of 6.39% during the forecast period. Thus, an increasing number of online grocery shops in response to the rising number of internet users is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was done online in the United Kingdom.
Form Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
Distribution Channel On-Trade
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
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Germany Poultry Meat Market Research FAQs

The Germany Poultry Meat Market size is expected to reach USD 4.27 billion in 2024 and grow at a CAGR of 0.44% to reach USD 4.36 billion by 2029.

In 2024, the Germany Poultry Meat Market size is expected to reach USD 4.27 billion.

Lambert Dodard Chancereul (LDC) Group, PHW Group, Plukon Food Group, Sprehe Geflügel und Tiefkühlfeinkost Handels GmbH & Co. Kommanditgesellschaft and Vion Group are the major companies operating in the Germany Poultry Meat Market.

In the Germany Poultry Meat Market, the Off-Trade segment accounts for the largest share by distribution channel.

In 2024, the On-Trade segment accounts for the fastest growing by distribution channel in the Germany Poultry Meat Market.

In 2023, the Germany Poultry Meat Market size was estimated at 4.27 billion. The report covers the Germany Poultry Meat Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the Germany Poultry Meat Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Germany Poultry Meat Industry Report

Statistics for the 2023 Germany Poultry Meat market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Poultry Meat analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Germany Poultry Meat Market Report Snapshots

Germany Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

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