Germany Poultry Meat Market Size

Germany Poultry Meat Market Analysis

The Germany Poultry Meat Market size is estimated at 4.27 billion USD in 2024, and is expected to reach 4.36 billion USD by 2029, growing at a CAGR of 0.44% during the forecast period (2024-2029).

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4.27 Billion

Market Size in 2024 (USD)

4.36 Billion

Market Size in 2029 (USD)

1.96 %

CAGR (2017-2023)

0.44 %

CAGR (2024-2029)

Largest Market by Distribution Channel

52.89 %

value share, Off-Trade, 2023

The availability of a wide range of poultry products through supermarkets/hypermarkets and consumers' growing preference for online channels are driving the market.

Largest Market by Form

37 %

value share, Frozen, 2023

The frozen form of poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.

Fastest-growing Market by Distribution Channel

0.51 %

Projected CAGR, On-Trade, 2024-2029

The demand for various chicken parts from the on-trade channel increased due to a rise in the food catering businesses and the number of restaurants in the country.

Fastest-growing Market by Form

0.56 %

Projected CAGR, Processed, 2024-2029

Various international cuisines influence German cuisine, and processed poultry products from different cultures have emerged on the German market in recent years.

Leading Market Player

15.84 %

market share, PHW Group, 2022

PHW Group has a wide distribution network, and its extensive market allows its products to reach various retail outlets, restaurants, and foodservice providers across Germany.

The expansion of retail outlets is driving the market’s growth

Germany Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

• In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. In 2022, Tesco was the largest retailer in the United Kingdom, with a market share of 27.5%, followed by Sainsbury's with 15.2%.
• Poultry meat dishes in UK restaurants, including chicken wings, nuggets, and lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. Special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, with 2,209 locations.
• In the off-trade channel, online channels are the fastest-growing segment of the market. It is projected to register a CAGR of 6.39% during the forecast period. Thus, an increasing number of online grocery shops in response to the rising number of internet users is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was done online in the United Kingdom.