Market Size of Germany Sports Nutrition Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.30 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Germany Sports Nutrition Market Analysis
The German sports nutrition market is expected to witness a CAGR of 5.3% during the forecast period.
For sports protein products, plant-based continue to grow, but brands formulating to achieve a complete protein will have an edge. In addition, functional benefits not typically associated with sports nutrition products can be included to meet consumers' pressing needs, such as immune support or mental focus. Post-pandemic, there was a change in the behavior of consumers. Consumers prefer healthy products that will boost their immune systems. Due to the closure of several retail stores, shopping malls, hypermarkets/supermarkets, etc., the consumers preferred e-commerce websites for purchasing these products. Glanbia, one of the major players in this segment, witnessed an organic growth in sales by 34% during 2021.
The government's involvement in various sports events is also encouraging the millennials to participate in sports activities, eventually dragging the per capita spending towards the market. The rising demand for a healthier lifestyle among consumers is one of the major reasons that is elevating the growth of the sports nutrition market in the country.
Nutrition and diet are essential for maximum performance. Sports nutrition products offer benefits, such as optimal gains from training, increased recovery between workouts and events, maintenance and achievement of ideal body weight, reduced injury risk, and performance consistency. Furthermore, manufacturers' increasing use of social media platforms such as YouTube and Instagram to promote their products is anticipated to propel the demand for sports nutrition products.
Germany Sports Nutrition Industry Segmentation
Sports nutrition focuses its studies on the type and the number of fluids and food taken by an athlete. It deals with consuming nutrients such as vitamins, minerals, supplements, and organic substances, including carbohydrates, proteins, and fats.
Germany's sports nutrition market is segmented by product type, which includes sports food, sports drink, and sports supplements. The market is also divided based on the distribution channel, including supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The report offers market size and forecasts for the sports nutrition market in value (USD million) for all the above segments.
| By Product Type | |
| Sports Food | |
| Sports Drinks | |
| Sports Supplements |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
Germany Sports Nutrition Market Size Summary
The German sports nutrition market is experiencing a steady growth trajectory, driven by a shift in consumer preferences towards healthier lifestyles and the increasing popularity of fitness activities. This trend is further supported by the government's involvement in sports events, which encourages greater participation among millennials. The market is characterized by a rising demand for sports protein products, particularly those that offer functional benefits like immune support and mental focus. The post-pandemic shift towards e-commerce for purchasing these products has also contributed to market expansion. The proliferation of health clubs, fitness centers, and gyms, along with the guidance of dietitians, is enhancing the adoption of sports nutrition, thereby boosting market demand. The market is witnessing a growing interest in plant-based proteins and the incorporation of functional ingredients, reflecting a broader consumer demand for targeted health solutions.
The sports drink segment, in particular, is gaining traction due to its convenience and the preference for healthier alternatives to sugary beverages. This segment is especially popular among young athletes and working professionals who seek to maintain energy levels and nutritional balance. The market is fragmented, with key players like Glanbia PLC, Pepsico Inc., and Clif Bar Company focusing on product innovation and strategic partnerships to meet evolving consumer needs. These companies are leveraging mergers and acquisitions to strengthen their market position and expand their product offerings. The introduction of new products, such as Pepsico's Rockstar Energy + Hemp Drink, highlights the ongoing efforts to diversify and cater to the health-conscious consumer base in Germany.
Germany Sports Nutrition Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Sports Food
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2.1.2 Sports Drinks
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2.1.3 Sports Supplements
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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Germany Sports Nutrition Market Size FAQs
What is the current Germany Sports Nutrition Market size?
The Germany Sports Nutrition Market is projected to register a CAGR of 5.30% during the forecast period (2024-2029)
Who are the key players in Germany Sports Nutrition Market?
Glanbia plc, Pepsico Inc, Clif Bar Company, Squeezy Sports Nutrition GmbH and Shop Apotheke are the major companies operating in the Germany Sports Nutrition Market.
