Market Trends of Germany Water Enhancer Industry
This section covers the major market trends shaping the Germany Water Enhancer Market according to our research experts:
Rising Prevalence of Health-Oriented/ Better-For-You Food Products
Germany food market has been witnessing a substantial surge among consumers to opt for health-oriented food products rather perceived as Better-For-You claim. The water enhancer market in the country is still in its nascent stage but this growing trend of consumers willing to switch conventional food products with health-efficient foods is anticipated to drive the water enhancer market during the forecast period. According to the survey conducted by the Kitchen Stories, about 62% of consumers stated to follow a healthy diet during the year considered that is 2019. The statistics suggest persisting awareness amongst consumers regarding requisites to have health-promoting food products.
Supermarkets Held the Largest Market Share
The availability of a large variety of water enhancers and other nutritional beverages under one roof and the premium shopping experience offered by supermarket/ hypermarket are the major drivers for the growth of this retail format in Germany. Consumers in metropolitan cities and towns prefer these stores to purchase their daily essentials. Marketing water enhancers through this channel are expected to contribute toward gaining brand visibility. Moreover, rising retail shelf spaces of these stores as a result of business expansion i.e., rising number of hypermarkets and supermarkets in the country, is another factor supplementing the water enhancer sales through the channel.
