Market Trends of Global 3D Virtual Platform Industry
This section covers the major market trends shaping the 3D Virtual Platform Market according to our research experts:
Healthcare Industry to Drive Market Growth
- The healthcare industry is witnessing increased demand for 3D virtual platforms to ease certain healthcare conditions of patients and provide better and more engaging training solutions for healthcare professionals.
- Medical VR technology companies have also witnessed the growth of VR technology platforms in the Healthcare sector. For instance, In November 2021, AppliedVR, a startup and a provider of therapeutic virtual reality for pain management, announced that they had raised USD 36 million to enhance its virtual reality platform to support even more health care companies.
- The company's Virtual platform uses goggles and headsets to create an immersive, 3D virtual world aiming toward reducing labor pains during childbirth and reducing the pain from burns to discomfort experienced undergoing infusions during cancer treatment.
- Major players in the studied market are looking forward to adopting more partnerships with competitors. Through this collaboration, the company can increase the adoption of the 3D virtual platform in healthcare. For instance, In May 2022, PrecisionOS announced a partnership with Siemens Healthineers to provide immersive virtual reality (VR) training. The module allows surgeons and technicians to practice using Siemens Healthineers' mobile 3D C-arm Cios Spin for intraoperative quality control and surgical workflow guidance. PrecisionOS' VR software will enable surgeons to practice and behave authentically and collaboratively in a hyper-realistic environment.
- Similarly, In April 2022, FundamentalVR, a Fundamental Surgery platform, announced the addition of endovascular surgery to its suite of haptic VR medical simulations. These features ensure that individual is provided with the dynamic environment needed to explore patient cases, anatomy, procedures, devices, and more to attain their learning goals.
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North America is Expected to Hold a Major Share
- North America is witnessing many advancements in the 3D virtual platform market as numerous significant companies are present in the US and Canada, contributing to the regional market's growth. The increasing adoption of cloud and artificial intelligence by key players across the region will further drive growth in the 3D virtual platform in the forecast period.
- The healthcare sector in the region is experiencing partnerships with market players to provide enhanced medical solutions. For instance, In June 2022, Relias, Healthcare Training and Performance Solutions provider, announced a partnership with Health Scholars, the virtual reality (VR) clinical training for healthcare professionals to improve obstetrics (OB) product offerings.
- Furthermore, In March 2022, Seaspan Shipyards announced the launch of its new HoloShip facility, an immersive visualization system that allowsSeaspan and the Canadian marine industry community to access a virtual reality environment to integrate, develop, test, and demonstrate new digital twin capabilities and transform how ships are constructed, built, and maintained. The Holoship uses 3D and virtual reality headsets, through which participants are transported onto the ship, offering the ability to view and interact with the space and the equipment, systems, components, and subsystems.
- Other industry verticals, including aerospace, healthcare, military, gaming, and retail, are investing in this technology to take advantage of the growth potential. For instance, In November 2021, Unity, a platform for generating and operating real-time 3D (RT3D) content, recently released two reports detailing the high demand for multiplayer games and the relevance of post-launch content in maintaining player engagement. Over half of all Americans (56%) played multiplayer games in the last year, with 87% of those gamers playing cross-platform games, according to Unity Gaming Services' Cross-Platform Gaming Study, performed on behalf of Unity by The Harris Poll.
- Moreover, the market players in this region are actively looking to invest in diverse VR technology solutions. For instance, In December 2021, Facebook announced the launch of its Horizon Worlds virtual-reality (VR) platform for the citizens of North America, to put a step forward to build its metaverse vision for the future.
- Companies in the studied market are providing advanced 3D virtual platform-related solutions. For instance, In December 2021, Nextech AR Solutions Corp, a Metaverse Company and a provider of augmented reality technologies, announced a multi-year, Metaverse marketplace deal with Restaurants Canada. It will offer the company's virtual events and Metaverse Studio as a managed service, incorporating 3D AR booths, 3D AR product experiences, human holograms, and augmented reality ads.
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