Market Size of Banking As A Service (BAAS) Industry
| Study Period | 2020 - 2029 |
| Market Size (2024) | USD 5.32 Billion |
| Market Size (2029) | USD 14.72 Billion |
| CAGR (2024 - 2029) | 26.60 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Banking as a Service (BaaS) Market Analysis
The Banking As A Service Market size is estimated at USD 5.32 billion in 2024, and is expected to reach USD 14.72 billion by 2029, growing at a CAGR of 26.60% during the forecast period (2024-2029).
Banking as a Service Market (BaaS) enables various industries to develop new propositions with relevant financial services embedded into the customer experience. As a result, it became one of the most important strategic agendas for various businesses beyond banking. Currently, BaaS offerings are primarily focused on retail banking. Point-of-sale (PoS) financing is another area showing an exceptional growth rate with BaaS offerings. According to Finastra, BaaS will become more prevalent in small business lending, with BaaS revenue expected to grow 30% annually.
BaaS application provides endless opportunities, paving the route toward truly embedded finance. BaaS is transforming the financial services ecosystem. According to the Finatsra Survey of 50 senior executives, 85% of senior executives are already implementing BaaS solutions or planning to do so within the next 12-18 months. BaaS, founded on open banking frameworks, flourished in the wake of the COVID-19 outbreak. To enable the delivery of financial services at the point of consumer demand, it offers whole banking procedures (deposits, loans, and payments) as a service from specialized cloud-based API platforms. These platforms leverage the secure and regulated infrastructure of a licensed bank.
Banking as a Service (BaaS) Industry Segmentation
Banking as a Service Market (BaaS) enables various industries to develop new propositions with relevant financial services embedded into the customer experience. As a result, it became one of the most important strategic agendas for various businesses beyond banking.
The study gives a brief description of Banking as a Service (BAAS) and includes details on services provided by banks, small business lending, and digitalization. Banking as a Service (BaaS) market is segmented by enterprise, end users, and regions. By enterprise, the market is further segmented into large enterprises and small & medium enterprises. By end users, the market is further segmented into banks, fintech corporations, and others. Others include retailers, telecommunication companies, technology firms, insurance providers, and others operating in the non-financial space. By regions, the market is further segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report offers market size and forecasts for the BaaS market in value (USD) for all the above segments.
| By Enterprise | |
| Large Enterprise | |
| Small and Medium Enterprise |
| By End Users | |
| Banks | |
| Fintech Corporations | |
| Other End Users |
| By Region | ||||
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| Europe | ||||
| Asia-Pacific | ||||
| Latin America | ||||
| Middle East & Africa |
Banking As A Service (BAAS) Market Size Summary
The Banking as a Service (BaaS) market is experiencing significant growth, driven by its ability to integrate financial services into various industries, enhancing customer experiences beyond traditional banking. This market is primarily focused on retail banking and point-of-sale financing, with a notable expansion into small business lending. BaaS leverages open banking frameworks and cloud-based API platforms to offer comprehensive banking services such as deposits, loans, and payments, enabling businesses to deliver financial services at the point of consumer demand. This transformation is supported by the secure infrastructure of licensed banks, allowing large enterprises to optimize their operations and reduce costs by accessing a wide range of banking services without the need for extensive infrastructure investments. The market's growth is further fueled by the increasing demand for embedded finance solutions across different sectors, aiming to enhance customer satisfaction and loyalty.
The Asia-Pacific region is a key driver of BaaS market expansion, supported by urbanization and the growing demand for cloud computing. Initiatives like Finastra's collaboration with HSBC to offer foreign exchange services to mid-tier banks in the region exemplify the market's potential. This partnership aims to reduce friction between regional banks and their customers by integrating foreign exchange services directly into corporate treasury systems, offering competitive pricing and liquidity. The BaaS market is moderately fragmented, with numerous companies competing for market share through product innovation and technological advancements. The acquisition of BaaS providers by major financial technology firms, such as FIS's acquisition of Bond, highlights the industry's dynamic nature. Key players in the market include Solaris SE, BNKBL Ltd, Treezor, Matchmove Pay Pte Ltd, and Currency Cloud, all contributing to the industry's growth through strategic partnerships and innovative solutions.
Banking As A Service (BAAS) Market Size - Table of Contents
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1. MARKET DYNAMICS AND INSIGHTS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Growing Implementation of Open Banking
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1.2.2 Digital Transformation in Financial Industry
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1.3 Market Restraints
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1.3.1 High-Risk Exposure for Baas Service Provider
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1.3.2 Evolving and Complex Regulatory Landscape
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1.4 Market Opportunities
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1.4.1 The Development of Robust Application Programming Interface Ecosystems
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1.4.2 BaaS Providers Can Offer White-Label Solutions
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1.5 Industry Attractiveness - Porter's Five Forces Analysis
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1.5.1 Bargaining Power of Suppliers
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1.5.2 Bargaining Power of Buyers
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1.5.3 Threat of New Entrants
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1.5.4 Threat of Substitutes
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1.5.5 Intensity of Competitive Rivalry
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1.6 Value Chain Analysis For Banking-as-a-service Market
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1.7 Insights on the Impact of Technology and Innovation In Banking as a Service Market
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1.8 Insights on the Performance of Banking as a Service Providers Globally
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1.9 Insights Into Regulatory Landscape Impacting the Market
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1.10 Insights Into Consumer Behavior and Recent trends in the Market
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1.11 Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Enterprise
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2.1.1 Large Enterprise
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2.1.2 Small and Medium Enterprise
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2.2 By End Users
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2.2.1 Banks
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2.2.2 Fintech Corporations
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2.2.3 Other End Users
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2.3 By Region
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.2 Europe
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2.3.3 Asia-Pacific
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2.3.4 Latin America
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2.3.5 Middle East & Africa
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Banking As A Service (BAAS) Market Size FAQs
How big is the Banking As A Service Market?
The Banking As A Service Market size is expected to reach USD 5.32 billion in 2024 and grow at a CAGR of 26.60% to reach USD 14.72 billion by 2029.
What is the current Banking As A Service Market size?
In 2024, the Banking As A Service Market size is expected to reach USD 5.32 billion.
