Market Trends of Global Car Sharing Telematics Industry
This section covers the major market trends shaping the Car Sharing Telematics Market according to our research experts:
AI, IoT and Cloud Car Sharing Telematics Solutions Expected to Drive the Market Share
To keep drivers and passengers safe, video telematics solutions in the market are combining machine vision and artificial intelligence. Unlike traditional telematics solutions, which only capture the time and location of an incident and possibly some of the mechanical reasons for the incident, such as hard braking or swerving, video telematics solutions capture the entire picture inside and outside the car to truly demonstrate why an incident occurred.
One of the cores enabling technology responsible for the deployment of TCU is 5G. The technology's low latency, massive density, super-fast download speeds, and device awareness, among others, draw new capabilities and experiences critical for car-sharing driving systems. Additionally, the market seeks to leverage opportunities in line with smartphone features that enable an era of mobility-as-a-service.
Telematics has proven to be an essential component of vehicle industries. It has increased the capabilities of standard onboard vehicle navigation and guidance systems and made it possible for vehicle and fleet owners to communicate more effectively within and amongst the vehicles. A cloud-based vehicle management system also opens up many new options and driving opportunities for car-sharing vendors.
Overall, Car-sharing companies aim to optimize their operations and better their systems for tracking and monitoring vehicles, controlling routes and diagnosing possible issues using IoT, AI, and cloud-based solutions.
Europe Expected to Witness Significant Market Share
The newer mobility services and business models have been changing urban transport, primarily affecting the supply and demand sides of the market. Internet penetration and high public transportation prices have also changed the transportation sector, and app-based mobility services, such as car-sharing via mobile applications, have offered new possibilities to expand and complement the existing services that could balance public and private transport in the region.
Mobility providers in the region aim to improve users' travel experiences by delivering an intuitive and fast user interface. This factor reduces the number of vehicles on the road and makes the transition to electric vehicles easier, resulting in lower CO2 emissions and environmental impact.
For instance, in November 2021, Targa Telematics, a technology firm specializing in the creation of digital solutions in the telematics, smart mobility, and mobility IoT platform fields, introduced Targa Smart Mobility, a solution that unifies all types of shared mobility on a single platform and the solution allows lower CO2 emissions and lower environmental impact. Targa Smart Mobility also incorporates the carpooling service, which is gaining traction in the market and allows numerous users, primarily corporate clients, to share a single ride.
Moreover, in January 2022, Continental, a technologies and services company for sustainable and connected mobility, expanded its partnership with SHARE NOW Denmark. The decision came after the two firms successfully worked on a tread-depth monitoring pilot project for the car-sharing service's fleet. The partnership will keep SHARE NOW Denmark's car-sharing fleet with intelligent tire management
Hence, various car-sharing telematics providers in the region view innovation and investments through new product launches, partnerships, and product improvisation as a lucrative path toward gaining agility, enhanced security, improved performance, increased efficiency, and maximizing market share.
