Market Size of Global Commercial Background Music Industry
Study Period | 2019 - 2024 |
Market Size (2024) | USD 1.8 Billion |
Market Size (2029) | USD 2.40 Billion |
CAGR (2024 - 2029) | 6.70 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Major Players*Disclaimer: Major Players sorted in no particular order |
Global Commercial Background Music Market Analysis
The Global Commercial Background Music Market size is estimated at USD 1.8 billion in 2024, and is expected to reach USD 2.40 billion by 2029, growing at a CAGR of 6.70% during the forecast period (2024-2029).
The commercial background music market is currently experiencing robust growth and is expected to grow owing to the significant expansion in the media & entertainment, restaurant, and hospitality sectors like fitness centers and yoga.
- The media & entertainment industry is one of the biggest users of background music. The industry uses a variety of background music to stimulate emotions of happiness, peace or tension, nervousness, or gear, depending upon the requirement. The growing media and entertainment industry is expected to have a huge impact on the creativity and adoption of background music during the forecast period.
- Background music in malls is used to create a positive and relaxing atmosphere for the customers. It is considered that an increased positive emotion can help to increase sales in the stores. As malls are commercial properties and operate on a large scale, there are dedicated vendors for music streaming in malls and shopping complexes. For instance, My Instore Radio is a subscription-based background music streaming and digital signage solution for malls and shopping centers.
- Playing music in public spaces serves a dual purpose; it not only aims to influence behavior by inducing a calming effect but also helps drown out the ambient noise created by activities like conversations, passengers, and goods movements. With a surge in services and infrastructure, particularly in Asian nations, the demand for background music is poised to rise.
- Music's ability to shape emotions, behaviors, and thoughts makes it a powerful tool in the hospitality sector. For instance, gyms often play high-tempo music to boost user performance, while spas opt for calming tunes to create a serene ambiance. Yoga centers, on the other hand, use ambient sounds like flutes or falling water to foster tranquillity. This versatility underscores music's varied roles in hospitality. The tourism and hospitality sectors are at an all-time high, propelling the growth of the background music industry as well.
- Commercial use of music is strictly prohibited, as it falls under copyright protection. The fees and royalties demanded by music owners can be exorbitant, significantly impacting the background music industry.
Global Commercial Background Music Industry Segmentation
Background music, a recorded sound, is strategically designed to complement visual content like commercials, films, and marketing videos, influencing human behavioral and emotional responses. Typically, it plays softly in empty halls, fitting rooms, virtual spaces, and MMORPGs, ensuring clear communication among multiple speakers.
The report covers global commercial background music market companies. The market is segmented by end-user industry (retail stores and chains, hospitality, healthcare and lifestyle, and other end-user industries) and geography (North America, Europe, Asia-Pacific, and the Rest of the World). The report offers market sizes and forecasts in value (USD) for all the above segments.
By End-user Industry | |
Retail Stores and Chains | |
Hospitality (Restaurants, Cafes, Bars, Hotels) | |
Healthcare and Lifestyle (Dental Clinics, Salons, Spas, Gyms) | |
Other End-user Industries |
By Geography | |
North America | |
Europe | |
Asia-Pacific | |
Rest of the World |
Global Commercial Background Music Market Size Summary
The global commercial background music market is experiencing significant growth, driven by the expansion of sectors such as media and entertainment, restaurants, and hospitality. The media and entertainment industry, a major consumer of background music, utilizes it to evoke various emotions, thereby enhancing the viewer's experience. This sector's growth is expected to significantly influence the creativity and adoption of background music. In retail environments like malls, background music is employed to create a positive shopping atmosphere, which can lead to increased sales. The hospitality sector also leverages music to enhance customer experiences, with gyms using high-tempo music to boost performance and spas opting for calming tunes. The demand for tailored music solutions is rising, as businesses seek to create unique musical ambiances that resonate with their brand, fostering customer loyalty and satisfaction.
North America currently dominates the global commercial background music market, supported by substantial investments in commercial spaces and a strong retail landscape. The region's market strength is further enhanced by established companies and a focus on improving consumer experiences. The resilience of the shopping mall market in the United States, despite challenges, reflects a broader stability in the retail sector. The restaurant industry is also poised for growth, driven by trends like digital personalization and value menus. Meanwhile, the fitness sector's expansion, fueled by a growing interest in health and wellness, is increasing the demand for motivational background music. However, the decline in yoga and meditation practices may pose challenges to the market. The market is fragmented, with key players adopting strategies such as partnerships and innovations to maintain a competitive edge.
Global Commercial Background Music Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Pricing Analysis of Subscription Plans
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1.3 Regulatory Landscape
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1.4 Key Drivers
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1.5 Key Challenges
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2. MARKET SEGMENTATION
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2.1 By End-user Industry
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2.1.1 Retail Stores and Chains
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2.1.2 Hospitality (Restaurants, Cafes, Bars, Hotels)
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2.1.3 Healthcare and Lifestyle (Dental Clinics, Salons, Spas, Gyms)
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2.1.4 Other End-user Industries
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2.2 By Geography
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2.2.1 North America
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2.2.2 Europe
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2.2.3 Asia-Pacific
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2.2.4 Rest of the World
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Global Commercial Background Music Market Size FAQs
How big is the Global Commercial Background Music Market?
The Global Commercial Background Music Market size is expected to reach USD 1.8 billion in 2024 and grow at a CAGR of 6.70% to reach USD 2.40 billion by 2029.
What is the current Global Commercial Background Music Market size?
In 2024, the Global Commercial Background Music Market size is expected to reach USD 1.8 billion.