Market Trends of Cosmeceuticals Industry
This section covers the major market trends shaping the Cosmeceuticals Market according to our research experts:
Growing Ageing Population
Consumers, especially the aging population, are increasingly looking for methods and products to maintain and improve their appearance to look youthful and beautiful, especially with the rising awareness about anti-aging products. According to World Bank data, in Japan, the population of 65 years old accounted for 26.59% in 2016, which increased to 28.7% in 2021. Additionally, middle-aged people are increasingly witnessing aging anxiety due to the high prevalence of aging signs. Anti-aging skin products are cosmeceuticals, as they overlap the distinction between cosmetics and pharmaceuticals. Over the past two decades, the declining fertility and mortality rates resulted in a sustained rise in the aging population across the region, especially in China and Japan. The strong desire among men and women to retain youthful appearances groomed and nurtured the cosmetic industry across the region.
Asia-Pacific Fastest Growing Region in the Market
The region's increasing demand for cosmetic skin care, oral care, and hair care products is attributed to accelerated urbanization, an increase in urban populations, and changing lifestyle demands. Additionally, the growing disposable income in emerging economies such as China, India, Vietnam, etc., is fueling the demand for cosmeceuticals. Recently, the term 'cosmeceuticals' started gaining momentum in China, becoming one of the country's most preferred product categories. The busier and more stressful lifestyles of consumers in the region and worsening environmental conditions created more concern around skin conditions among consumers seeking products for skin rejuvenation. It led to an increase in sales of cosmeceuticals.
Moreover, the population of Japan is among the most prolific consumers of cosmetics, placing it among the top five national markets for personal care products. From both size, trends, and market demand, Japan can be regarded as a gateway to other Asian markets. Success in the Japanese market can raise product/brand profile and visibility, particularly in other Asian markets. Additionally, the rising number of millennials in the region is spending more on cosmetic products to maintain their appearance. They are leading the trend of beauty athleisure. Additionally, social media trends are expected to increase in the upcoming years, as well as the growing need for people to look good, boosting the demand for cosmeceuticals in the region.
