Dessert Mixes Industry Overview
The global dessert mixes market is highly competitive owing to the presence of numerous regional and international players offering a wide variety of products and vying to maintain their leading position in the market studied. The major players operating the dessert mixes in the global market are Dr. Oetker, General Mills Inc., Conagra Brands Inc., European Gourmet Bakery, and Chelsea Milling Co., among others. To establish a strong customer base and a reputable position in the market, the leading players engaged in implementing strategies that include product innovation, geographic expansions, and collaborations. Further, in order to strengthen their position in the market, these firms have focused on raising quality and diversifying their product line. For instance, in May 2022, Conagra Brands, Inc.'s Duncan Hines brand announced the release of their newest JOYfetti Cake Mixes after collaborating with the nonprofit organization "The Birthday Party Project."
Dessert Mixes Market Leaders
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General Mills Inc.
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Dr. Oetker
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Conagra Brands Inc.
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European Gourmet Bakery
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Chelsea Milling Co.
- *Disclaimer: Major Players sorted in no particular order
