Endpoint Security Market Size (2024 - 2029)

The Endpoint Security Market is experiencing significant growth driven by the increasing adoption of decentralized and edge-based security techniques due to rising data breaches and cyber-attacks. The expansion of connected devices and the advent of innovative technologies such as IoT, AI, ML, and big data are further propelling the demand for high-security solutions. Despite challenges like a lack of awareness about cyber threats, the market is expected to grow as enterprises plan to increase their cybersecurity spending to mitigate IT risks in a complex regulatory environment.

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Market Size of Endpoint Security Industry

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Endpoint Security Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 19.62 Billion
Market Size (2029) USD 28.80 Billion
CAGR (2024 - 2029) 7.98 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Endpoint Security Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Endpoint Security Market Analysis

The Endpoint Security Market size is estimated at USD 19.62 billion in 2024, and is expected to reach USD 28.80 billion by 2029, growing at a CAGR of 7.98% during the forecast period (2024-2029).

  • The increased adoption of data-intensive approaches and decisions in the business ecosystems through connected devices has raised the number of cyber-attacks globally in line with the growing digitalization. Enterprises are increasingly adopting more decentralized and edge-based security techniques due to increasing data breaches worldwide, driving the demand for endpoint security solutions in the market.
  • The market has been registering significant growth in the usage of endpoint devices, which are becoming vulnerable to a continuously increasing and sophisticated nature of endpoint attacks and breaches and a proportionally increasing demand for high-security solutions to combat endpoint attacks. The growth of the market is also supported by factors such as the advent of innovative technologies like IoT, Al, ML, and big data, among others. IT risk mitigation in an increasingly complex regulatory environment with fast-changing legal frameworks is expected to support the market's growth during the forecast period.
  • In March 2023, GSMA reported that Worldwide Internet of Things (IoT) connections in Enterprises are increasing significantly, following a growing trend from 2020. It is expected to reach 44 billion connection numbers by 2030, which would raise the risk of data breaches in enterprises due to the vulnerability of IoT to cyber attacks.
  • The market's growth is restrained by the lack of awareness about cyberattacks. However, since almost all cyberattacks can be reduced significantly by taking appropriate actions, many companies are planning to raise their overall spending. With over a trillion dollars anticipated to be spent on cyber security this year, these figures are anticipated to improve in the future.

Endpoint Security Industry Segmentation

The endpoint security market is defined based on the revenues generated from the solutions used in various end-user industries globally. The analysis is based on the market insights captured through secondary research and the primaries. The study also covers the major factors impacting the growth of the market in terms of drivers and restraints.

The endpoint security market is segmented by end-user (consumer and business [BFSI, government, manufacturing, healthcare, energy and power, retail, and other businesses]) and by geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By End User
Consumer
Business
BFSI
Government
Manufacturing
Healthcare
Energy and Power
Retail
Other Businesses
By Geography***
North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Endpoint Security Market Size Summary

The endpoint security market is poised for substantial growth, driven by the increasing adoption of decentralized and edge-based security techniques in response to the rising number of cyberattacks. As businesses and consumers alike become more reliant on connected devices, the demand for robust endpoint security solutions is escalating. This growth is further fueled by the integration of innovative technologies such as IoT, AI, ML, and big data, which, while enhancing operational efficiencies, also introduce new vulnerabilities. The market is witnessing a surge in the use of endpoint devices, necessitating high-security solutions to combat sophisticated attacks. Despite challenges like limited awareness of cyber threats, the market is expected to expand as organizations increase their cybersecurity investments to mitigate risks.

In the Asia-Pacific region, the endpoint security market is experiencing significant expansion due to high smartphone penetration, rising cyber threats, and growing digitization across industries. The proliferation of connected devices and the evolving cyber landscape have heightened the demand for endpoint security solutions. The region is seeing a surge in endpoint security solution providers, indicating lucrative growth opportunities. Global players and SMEs are actively engaging in partnerships and acquisitions to enhance their offerings and maintain a competitive edge. The market's fragmentation is evident with major players like Open Text Corporation, Bitdefender LLC, and Fortinet Inc. leading the charge, while strategic collaborations, such as those between SentinelOne and Pax8, are set to bolster the market's growth trajectory.

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Endpoint Security Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitutes

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Assessment of COVID-19 Impact on the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By End User

      1. 2.1.1 Consumer

      2. 2.1.2 Business

        1. 2.1.2.1 BFSI

        2. 2.1.2.2 Government

        3. 2.1.2.3 Manufacturing

        4. 2.1.2.4 Healthcare

        5. 2.1.2.5 Energy and Power

        6. 2.1.2.6 Retail

        7. 2.1.2.7 Other Businesses

    2. 2.2 By Geography***

      1. 2.2.1 North America

      2. 2.2.2 Europe

      3. 2.2.3 Asia

      4. 2.2.4 Australia and New Zealand

      5. 2.2.5 Latin America

      6. 2.2.6 Middle East and Africa

Endpoint Security Market Size FAQs

The Endpoint Security Market size is expected to reach USD 19.62 billion in 2024 and grow at a CAGR of 7.98% to reach USD 28.80 billion by 2029.

In 2024, the Endpoint Security Market size is expected to reach USD 19.62 billion.

Endpoint Security Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)