Who are the key players in Flatbread Market?

Wilmar International Limited, General Mills Inc., Gruma SAB DE CV, Grupo Bimbo, S.A.B. de C.V. and Tyson Foods Inc. are the major companies operating in the Flatbread Market. Read More

Which is the fastest growing region in Flatbread Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Flatbread Market?

In 2024, the North America accounts for the largest market share in Flatbread Market. Read More

What years does this Flatbread Market cover, and what was the market size in 2023?

In 2023, the Flatbread Market size was estimated at USD 40.82 billion. The report covers the Flatbread Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Flatbread Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Flatbread Market Size

Market Size of Flatbread Industry

Study Period	2019 - 2029
Market Size (2024)	USD 43.78 Billion
Market Size (2029)	USD 57.41 Billion
CAGR (2024 - 2029)	6.77 %
Fastest Growing Market	Asia Pacific
Largest Market	North America
Major Players *Disclaimer: Major Players sorted in no particular order

Flatbread Market Analysis

The Flatbread Market size is estimated at USD 43.78 billion in 2024, and is expected to reach USD 57.41 billion by 2029, growing at a CAGR of 6.77% during the forecast period (2024-2029).

Flatbreads are becoming more popular across the globe because they are easy to use and versatile in a variety of recipes, and people are living busier lives and need quick and convenient food options. Manufacturers are increasingly using flatbreads in convenience foods. According to the Statistisches Bundesamt, the production value of convenience food in Germany was EUR 5.13 billion in 2022. The demand for flatbreads is fueled by the expansion of the food service industry, which includes quick-service restaurants and street food sellers. Flatbreads are frequently used in a wide range of menu items. For instance, the number of quick service restaurant (QSR) franchise establishments in the United States was 195,507 in 2023, according to the International Franchise Association.

The rising inclination towards gluten-free products is a significant trend in the flatbread market. People with gluten sensitivity, celiac disease, or those following a gluten-free diet for other health-related reasons are the target market for gluten-free flatbreads. This trend reaches an unexplored demographic, expanding the flatbread consumer base. For instance, the share of consumption volume of gluten-free ready-to-eat meals and breads in Spain was 21.1% and 3.1%, respectively, in 2022, according to the Ministry of Agriculture, Food and Environment. Furthermore, to align with protein-focused diets, some flatbreads are enriched with protein sources like chickpea flour or quinoa. This not only enhances nutritional content but also positions flatbreads as a satisfying option for those prioritizing protein intake. In conclusion, the growing demand for convenience food coupled with health consciousness is expected to drive the market further. Moreover, the increasing prevalence of e-commerce and online retail platforms helps people to purchase a wider variety of products, including flatbreads, with greater convenience.

Flatbread Industry Segmentation

The flatbread products are generally unleavened, thin bread made with different types of flour. The global flatbread market is segmented into product type, distribution channels, and geography. Based on product type, the market is segmented into tortilla, naan, parathas and chapathi, pita, focaccia, and other product types. Based on distribution channels, the market is segmented into on-trade and off-trade. The ooff-trade segment is further divided into supermarkets/hypermarkets, convenience/grocery stores, online retail stores, and another distribution channel. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
		Tortilla
		Naan, Parathas and Chapathi
		Pita
		Focaccia
		Other Product Types

Distribution Channels

On Trade

Off Trade
	Supermarkets/Hypermarkets
	Convenience/Grocery Stores
	Online Retail Stores
	Other Distribution Channel

Geography

North America
	United States
	Canada
	Mexico
	Rest of North America

Europe
	Spain
	United Kingdom
	Germany
	France
	Italy
	Russia
	Rest of Europe

Asia-Pacific
	China
	Japan
	India
	Australia
	Rest of Asia-Pacific

South America
	Brazil
	Argentina
	Rest of South America

Middle East and Africa
	South Africa
	Saudi Arabia
	Rest of Middle East and Africa

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Flatbread Market Size Summary

The flatbread market is experiencing significant growth, driven by the increasing demand for convenient and versatile food options worldwide. Flatbreads are becoming a staple in various cuisines, including Mexican, Mediterranean, and Middle Eastern, due to their ease of use and adaptability in numerous recipes. The rise in the food service industry, particularly quick-service restaurants and street food vendors, has further fueled this demand. Additionally, the trend towards gluten-free and protein-enriched flatbreads is expanding the consumer base, catering to those with dietary restrictions or health-conscious preferences. The market is also benefiting from the growth of e-commerce, making it easier for consumers to access a diverse range of flatbread products.

North America holds a significant share of the flatbread market, supported by its diverse culinary landscape and the increasing consumer preference for healthy, ready-to-eat options. The region's focus on natural and whole ingredients, such as whole grains and high-fiber content, aligns with the growing health consciousness among consumers. The modernization of retail channels, particularly online platforms, has facilitated greater access to flatbread products, contributing to market expansion. Key players in the market, including Wilmar International Limited, General Mills Inc., and Grupo Bimbo, S.A.B. de C.V., are actively engaging in partnerships and product innovations to strengthen their market position and meet the rising demand for flatbreads globally.

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Flatbread Market Size - Table of Contents

1. MARKET DYNAMICS
1. 1.1 Market Drivers
  1. 1.1.1 Rising Proclivity Towards Convenient and Healthy Food Products
  2. 1.1.2 Surge in Demand for Clean Label And Free-from Foods
2. 1.2 Market Restraints
  1. 1.2.1 Rising Concern About Lifestyle Diseases
3. 1.3 Porter's Five Forces Analysis
  1. 1.3.1 Threat of New Entrants
  2. 1.3.2 Bargaining Power of Buyers/Consumers
  3. 1.3.3 Bargaining Power of Suppliers
  4. 1.3.4 Threat of Substitute Products
  5. 1.3.5 Intensity of Competitive Rivalry
2. MARKET SEGMENTATION
1. 2.1 Product Type
  1. 2.1.1 Tortilla
  2. 2.1.2 Naan, Parathas and Chapathi
  3. 2.1.3 Pita
  4. 2.1.4 Focaccia
  5. 2.1.5 Other Product Types
2. 2.2 Distribution Channels
  1. 2.2.1 On Trade
  2. 2.2.2 Off Trade
    1. 2.2.2.1 Supermarkets/Hypermarkets
    2. 2.2.2.2 Convenience/Grocery Stores
    3. 2.2.2.3 Online Retail Stores
    4. 2.2.2.4 Other Distribution Channel
3. 2.3 Geography
  1. 2.3.1 North America
    1. 2.3.1.1 United States
    2. 2.3.1.2 Canada
    3. 2.3.1.3 Mexico
    4. 2.3.1.4 Rest of North America
  2. 2.3.2 Europe
    1. 2.3.2.1 Spain
    2. 2.3.2.2 United Kingdom
    3. 2.3.2.3 Germany
    4. 2.3.2.4 France
    5. 2.3.2.5 Italy
    6. 2.3.2.6 Russia
    7. 2.3.2.7 Rest of Europe
  3. 2.3.3 Asia-Pacific
    1. 2.3.3.1 China
    2. 2.3.3.2 Japan
    3. 2.3.3.3 India
    4. 2.3.3.4 Australia
    5. 2.3.3.5 Rest of Asia-Pacific
  4. 2.3.4 South America
    1. 2.3.4.1 Brazil
    2. 2.3.4.2 Argentina
    3. 2.3.4.3 Rest of South America
  5. 2.3.5 Middle East and Africa
    1. 2.3.5.1 South Africa
    2. 2.3.5.2 Saudi Arabia
    3. 2.3.5.3 Rest of Middle East and Africa