Market Size of Fried Potato Chips Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.76 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Fried Potato Chips Market Analysis
The fried potato chips market is projected to register a CAGR of 6.76% during the forecast period 2022-2027.
Despite the disruptions in the potato supply chain, the lockdown caused by COVID-19 and extended work-from-home scenario actively supported at-home food and snack consumption, which boosted the demand for potato chips. The COVID-19 pandemic has created chances for many new private entrepreneurs to enter the market and meet the soaring demand for potato chips.
The pandemic has also hastened the transition to a more digital society and generated changes in online shopping habits that are likely to last. As a result, internet sales of potato chips are likely to increase rapidly.
Fried potato chips are majorly enjoyed by consumers in different demographics across the world, especially by the millennials. Thus, the manufacturers are focusing on ethnic flavors to expand their business in foreign countries and meet the demand from consumers with different taste pallets. The players in the market are experimenting and introducing new flavors to suit consumer demands. These innovations are expected to drive the fried potato chips market.
Fried Potato Chips Industry Segmentation
The fried potato chips market is segmented by flavor, distribution channel, and geography. By flavor, the market is segmented into plain and salted and flavored. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, online channels, and other distribution channels. The report also considers the market studied in established and emerging economies, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and forecast in value (USD million) for the above segments.
| By Flavor | |
| Plain and Salted | |
| Flavored |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
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Fried Potato Chips Market Size Summary
The fried potato chips market is experiencing significant growth, driven by evolving consumer preferences and lifestyle changes. The COVID-19 pandemic played a pivotal role in boosting demand, as lockdowns and remote work scenarios increased at-home snack consumption. This shift has encouraged new entrants into the market and accelerated the adoption of digital shopping habits, leading to a surge in online sales. Manufacturers are responding to diverse consumer tastes by introducing ethnic flavors and innovative products, catering particularly to millennials and other demographic groups. The convenience of fried potato chips aligns with the busy lifestyles of consumers, who are increasingly opting for on-the-go snack options, thereby enhancing per capita expenditure on savory snacks.
In the United States, the demand for fried potato chips is particularly high, with consumers seeking a variety of flavors and healthier options, such as reduced-fat chips. The market is characterized by a strong distribution network, including supermarkets, hypermarkets, and online retail stores, which facilitate easy access to a wide range of snack products. This accessibility, combined with the preference for larger pack sizes, is driving sales. The market is highly fragmented, with numerous organized and unorganized players, including major companies like Kettle Foods Inc., ITC Limited, and PepsiCo Inc. These companies are actively expanding their portfolios and geographic reach to meet the growing global demand for fried potato chips.
Fried Potato Chips Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Flavor
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2.1.1 Plain and Salted
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2.1.2 Flavored
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Fried Potato Chips Market Size FAQs
What is the current Fried Potato Chips Market size?
The Fried Potato Chips Market is projected to register a CAGR of 6.76% during the forecast period (2024-2029)
Who are the key players in Fried Potato Chips Market?
Kettle Foods Inc., PepsiCo Inc., Orkla ASA, Intersnack Foods and ITC Limited are the major companies operating in the Fried Potato Chips Market.
