Market Trends of Fried Potato Chips Industry
This section covers the major market trends shaping the Fried Potato Chips Market according to our research experts:
Increased Expenditure on Savory Snacks
Due to changing lifestyles, consumers are opting for convenient food options for on-the-go consumption, which is influencing per capita expenditure on savory snack products, especially potato chips. Busier lifestyles and longer working hours have propelled consumers to shift from elaborate luncheons and meals to desk snacks and packaged foods, thereby driving the sales of potato chips. Moreover, the easy availability of a variety of savory snack products and an increasingly strong distribution network of key players worldwide are encouraging consumers to purchase savory snack products. The modern distribution channels, such as supermarkets, hypermarkets, and online retail stores, encourage consumers to buy larger pack sizes to decrease their trips to the stores and achieve more value for their money. Thus, such factors also propel the demand for fried potato snacks.
North America Holds the Largest Market Share
The United States is considered the highest consuming nation for fried potato chips in the world. The rising number of flavors and surging demand for quick snacks are projected to contribute to the market during the forecast period. To meet the varying tastes and preferences of American consumers, potato chip manufacturers are responding to consumer demand for flavored choices, offering a wide variety of options such as cheddar and sour cream, barbeque, sweet and spicy, ketchup, and cheese. In addition, fried potato chips with reduced fats are increasing in demand. Moreover, the high snack consumption in the region, coupled with the increasing demand for on-the-go snack options, is majorly driving the market in the country.
