Market Trends of Gluten Free Beverages Industry
This section covers the major market trends shaping the Gluten Free Beverages Market according to our research experts:
Increased consumption of gluten-free products
Celiac disease that is an autoimmune disorder affecting the small intestine, caused by a reaction to gluten, proteins found in wheat, and other grains have been found to increase in recent years. According to the survey in 2015 by NSF International, consumers are following the gluten-free diet for different reasons in the United States, such as gluten gastrointestinal allergy, gluten skin allergy, celiac disease, health-conscious diet or others. Among these, consumers suffering from gluten gastrointestinal allergies were found to be the largest group, followed by celiac disease and gluten skin allergic people. According to Mayo Clinic, 3.1 million Americans now follow a gluten-free diet, and 72 percent of them are classified as people without celiac disease, avoiding gluten (PWAG). There is also a group of people ditching gluten without a celiac diagnosis owing to join the trend of gluten-free consumption.
Europe is the fastest growing region
Countries in Europe are the fastest-growing region in the global market owing to the rising risk of celiac disease (CD). The prevalence of CD varies from 4.5% among first-degree relatives of CD-affected patients to 0.5%–1.0% in the general population and is increasing over time. A strict gluten-free diet is the only available treatment for CD; it relieves symptoms, achieves mucosal healing, and prevents disease complications. This is majorly driving the gluten-free sector of the market. Also, improved disposable income and rising health consciousness among the consumers’ in the emerging markets of Germany, France, Italy, and Spain, have resulted in shifting tendencies among the consumers without celiac disease avoiding gluten, thus boosting the market sales in the region.
