Market Trends of Global Halitosis Industry
This section covers the major market trends shaping the Halitosis Market according to our research experts:
Liver Disorders Segment is Expected to Hold a Major Market Share in the Halitosis Market
The liver disorders segment, by indication, is expected to register significant growth over the analysis period.
Numerous cirrhotic individuals have higher levels of trimethylamine, which contributes to foul breath. "Breath of the dead" is one of the strange signs of fatty liver disease. The breath of the dead, sometimes referred to as Fetor hepaticus, is a persistent odor in the breath that is distinct from regular breath. Fetor hepaticus is directly correlated with hepatitis and liver failure. Since bad breath is commonly associated with liver disorders, the surge in liver diseases is expected to boost the segment's growth over the forecast period.
For instance, according to the Centers for Disease Control and Prevention (CDC) and National Center for Health Statistics data updated in January 2022, about 4.5 million adults are diagnosed with liver disease, which is approximately 1.8% in the United States alone. As per an article titled "Epidemiology of Liver Diseases in India" published in March 2022, non-alcoholic fatty liver disease (NAFLD) prevalence in the general population varies from 8% to 20% in India. Likewise, cirrhosis prevalence has increased in recent years in the United States. For instance, as per an article titled "Chronic liver diseases must be reduced worldwide: it is time to act" published in April 2022, there were an estimated 1.5 billion cases of chronic liver disease worldwide in 2020, including 10.6 million cases of decompensated cirrhosis and 112 million cases of compensated cirrhosis.
Thus, with the increase in liver disease cases, there is an increase in the number of people suffering from bad breath; hence, the halitosis market for the liver disease segment is expected to increase in the forecast period.
North America is Expected to Dominate the Market Over the Forecast Period
The North American market is one of the major contributors to the studied market owing to rising awareness among the population regarding the disease, availability of its treatment in the region, increasing prevalence of halitosis, and a surge in periodontal diseases.
As per the data published by the National Institute of Dental and Craniofacial Research in August 2021, the prevalence of periodontal disease continues to be an important public health problem in the United States as 2 in 5 adults are affected by some form of this disease. Moreover, increasing consumption of tobacco and alcohol is the major factor causing halitosis. For instance, as per the article titled "Influence of tobacco smoking on the development of halitosis" published in the National Library of Medicine in March 2022, after dental caries and periodontal disease, halitosis is ranked as the third most common cause of dental visits in the United States.
Furthermore, companies contribute to the growth of the market by launching new products within the market space. For instance, in 2021, Colgate's Hello Products launched new, sustainable, and natural oral care products such as a reusable toothbrush, infused peppermint oil+coconut oil floss, fresh breath tablets, and mouthwashes in the United States. Additionally, in November 2021, Church & Dwight Co., Inc. signed a definitive agreement to acquire the TheraBreath brand. In the United States, TheraBreath is the second best-selling brand of alcohol-free mouthwash. Thus, such developments are likely to boost the market's growth in the North American region.
Therefore, owing to these factors, North America is believed to have a significant share in the market studied over the forecast period.
