Hand Blender Market Size
| Study Period | 2020 - 2029 |
| Market Size (2024) | USD 3.20 Billion |
| Market Size (2029) | USD 4.11 Billion |
| CAGR (2024 - 2029) | 5.12 % |
| Largest Market | Asia |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Hand Blender Market Analysis
The Hand Blender Market size is estimated at USD 3.20 billion in 2024, and is expected to reach USD 4.11 billion by 2029, growing at a CAGR of 5.12% during the forecast period (2024-2029).
Customers' rising standard of living, an increasing number of nuclear families, and surging demand for healthy drinks are key factors driving the market growth. The increasing number of working women and the preoccupied schedules of people in urban cities are likely to fuel the demand for hand blenders. The robust growth of the hospitality sector and rising catering contracts for large-scale functions, seminars, and other social gatherings are also expected to drive the demand for commercial appliances over the forecast period. Economic factors, such as the rising population, increasing disposable income of consumers, and growing awareness about different small kitchen appliances, such as hand blenders, deep fryers, and egg cookers, are projected to impact the market positively.
A rise in spending on portable cooking appliances among families to enhance cook comfort is expected to be a major driver of the global hand blender market. Moreover, expenditure on high-tech kitchen appliances like hand mixers is expected to be stimulated by the growing acceptance of luxury lifestyles in the world's Middle Ages. An important factor contributing to the worldwide hand blender market's growth is these machines' multifunction nature. The Hand Blenders are an innovative and flexible appliance that offers a cost-effective option for consumers concerning its use in different functions, e.g., mixing, pureeing, or emulsifying. Hand blenders are a popular and important household kitchen appliance for their broad range of uses.
Moreover, owing to the increasing number of working women and a worldwide decline in household size, consumers are increasingly adopting kitchen appliances that offer better space management and multiple functionalities. These portable kitchen devices are on the rise in both domestic and business contexts, for example, bakeries and fast food restaurants. Major kitchen appliance manufacturers have invested in developing countries to reach the largest potential customer base in an unexplored market.
Hand Blender Market Trends
Rise in Commercial Segment
The largest market shares are expected to be gained in the commercial sector over the forecast period. The increase in the segment is due to increasing infrastructure, such as restaurants and hotels all over the world; in 2022, there were a total of 1 842 hotels opening around the world. Moreover, growing consumer interest in leisure tourism and activities is expected to further support demand for this product throughout a range of tourist destinations worldwide. That is to say, it stimulates growth in the segment.
The Asia Pacific Region Is The Fastest Growing Market
As the number of people willing to invest more in home appliances and kitchen products increases, emerging countries are experiencing a buying surge that is pushing demand for hand blenders. In recent years, Asia has seen an increasing trend towards home cooking and this is driving demand for hand blenders as more people are looking to cook their meals at home.
In the last few years, this region has experienced a marked increase of e-commerce sales which is driven by increased demand for hand blenders because more and more people are purchasing them online. The growth in the Asia Hand Blenders Market has been supported by increased purchasing power and increasing popularity of kitchen cooking in these countries.
Hand Blender Industry Overview
The market is highly fragmented, with many small and large appliance makers selling their products globally. International players pose tougher competition to the existing players and thus give immense scope for further product development and innovation. A few key players in the market include Philips, KitchenAid, Cuisinart, Breville, and Kent, among many other actively functioning companies worldwide.
Hand Blender Market Leaders
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Breville
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Hamilton Beach
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KitchenAid
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Braun
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Philips
*Disclaimer: Major Players sorted in no particular order
Hand Blender Market News
- April 2023: Blendtec, a leading producer of high-quality blenders and kitchen appliances, just announced the launch of its new product line, the all-Immersion Blender. The new Blendtec Immersion Blender is designed to be more flexible and convenient so that the way home cooks approach blending, mixing, or pureeing can be improved. The versatility of the Blendtec Immersion Blender's attachments is a distinguishing feature. The chopper is loaded with a blending wand and whisk, making it an ideal all-in-one tool for anyone cooking at home.
- March 2022: A new line of motor options was available from Power Motor in a cordless hand mixer. The PT2730 and PT555PM series of cordless hand mixers and blenders offered a full-motion solution. These high-volume product assembly components were Low Voltage Permanent Magnet DC motors, Motor Drivers and Rechargeable Batteries.
Hand Blender Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Growing E-Commerce Industry is Supporting the Hand Blender Market
- 4.2.2 Increasing Spending on Portable Kitchen Appliances
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4.3 Market Restraints
- 4.3.1 Competition And Price Pressure
- 4.4 Market Opportunities
- 4.5 Value Chain / Supply Chain Analysis
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4.6 Porter's Five Forces Analysis
- 4.6.1 Bargaining Power of Buyers/Consumers
- 4.6.2 Bargaining Power of Suppliers
- 4.6.3 Threat of New Entrants
- 4.6.4 Threat of Substitute Products
- 4.6.5 Intensity of Competitive Rivalry
- 4.7 Impact of COVID-19 on the Market
- 4.8 Insight on Recent Trends and Technological Innovations in the Market
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Corded
- 5.1.2 Cordless
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5.2 By Application
- 5.2.1 Residential
- 5.2.2 Commercial
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5.3 By Distribution Channel
- 5.3.1 Multibrand Stores
- 5.3.2 Exclusive Stores
- 5.3.3 Online
- 5.3.4 Other Distribution Channels
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5.4 By Geography
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia-Pacific
- 5.4.4 South America
- 5.4.5 Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 Philips
- 6.2.2 KitchenAid
- 6.2.3 Cuisinart
- 6.2.4 Breville
- 6.2.5 Kent
- 6.2.6 Hamilton Beach
- 6.2.7 Braun
- 6.2.8 Blendtec
- 6.2.9 Panasonic
- 6.2.10 Electrolux*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityHand Blender Industry Segmentation
A hand blender, also called an immersion blender, is an electrically powered handheld kitchen tool. They have a reasonably large and usually thicker handle with buttons to operate the blender, a long, skinnier tube in the middle, and a wider dome-shaped opening with the blades at the bottom. They're long in design, which means they can get to the bottom of a tall container without much trouble.
The hand blender market is segmented by product type, distribution channel, application, and geography. By product type, the market is sub-segmented into corded and cordless. Distribution channel The market is sub-segmented into multi-brand stores, exclusive stores, online, and other distribution channels. By application, the market is sub-segmented into residential and commercial. By geography, the market is sub-segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. The report offers market sizes and forecasts in value (USD) for all the above segments.
| By Product Type | Corded |
| Cordless | |
| By Application | Residential |
| Commercial | |
| By Distribution Channel | Multibrand Stores |
| Exclusive Stores | |
| Online | |
| Other Distribution Channels | |
| By Geography | North America |
| Europe | |
| Asia-Pacific | |
| South America | |
| Middle East & Africa |
Hand Blender Market Research Faqs
How big is the Hand Blender Market?
The Hand Blender Market size is expected to reach USD 3.20 billion in 2024 and grow at a CAGR of 5.12% to reach USD 4.11 billion by 2029.
What is the current Hand Blender Market size?
In 2024, the Hand Blender Market size is expected to reach USD 3.20 billion.
Who are the key players in Hand Blender Market?
Breville, Hamilton Beach, KitchenAid, Braun and Philips are the major companies operating in the Hand Blender Market.
Which region has the biggest share in Hand Blender Market?
In 2024, the Asia accounts for the largest market share in Hand Blender Market.
What years does this Hand Blender Market cover, and what was the market size in 2023?
In 2023, the Hand Blender Market size was estimated at USD 3.04 billion. The report covers the Hand Blender Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Hand Blender Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Hand Blender Industry Report
Statistics for the 2024 Hand Blender market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hand Blender analysis includes a market forecast outlook to for 2024 to 2029) and historical overview. Get a sample of this industry analysis as a free report PDF download.
