Market Trends of Head and Neck Cancer Diagnostics Industry
This section covers the major market trends shaping the Head & Neck Cancer Diagnostics Market according to our research experts:
Diagnostic Imaging Equipment is Expected to Hold a Significant Share in the Head and Neck Cancer Diagnostics Market
In cancer care, diagnostic imaging has many benefits, including real-time monitoring, accessibility without destroying tissue, low or no invasiveness, and higher accuracy. Diagnostics Imaging is the technique and process of creating visual representations of the interior of a body for clinical analysis and medical intervention, as well as a visual representation of the function of some organs or tissues (physiology). Head and neck cancer is a group of cancers that usually originate in the squamous cells that line the mouth, nose, and throat. To confirm a cancer diagnosis and determine if it has spread, head MRI, CT of the sinuses, head CT, panoramic dental x-ray, dental cone beam CT, PET/CT, or chest imaging are some of the most common procedures.
Additionally, new product launches and approvals in the market will also push the market to continue growing to new heights. For instance, in May 2021, Philips Healthcare received approval from the US Food and Drug Administration for the computed tomography system Spectral CT 7500, which uses intelligent software to deliver high-quality spectral images on every scan 100% of the time without the need for special protocols. Thus, all the aforementioned factors, such as an increase in the use of diagnostic imaging technology in the diagnosis of head and neck cancer, are expected to boost segment growth.
North America is Expected to Hold a Significant Market Share Over the Forecast Period
North America is expected to hold a significant market share in the future, owing to the increased adoption of cancer diagnostics and the growing burden of cancer in the United States. For instance, according to the Canadian Cancer Society, in May 2022, 7,500 Canadians were expected to be diagnosed with head and neck cancer. In 2022, 5,400 men and 2,000 women had been diagnosed with head and neck cancer. Thus, a significant head and neck cancer burden is expected to boost market growth over the forecast period.
Every year from April 11 to 17, Oral, Head, and Neck Cancer Awareness Week is commemorated in the United States. These cancers, which are dedicated to head and neck cancers in particular, are usually caused by tobacco use, but they can also be inherited. Such initiatives are expected to increase head and neck cancer awareness, ultimately driving the market's growth.
The product launches by the market players are expected to boost the market in the region. For instance, in August 2022, Viome Life Science launched an at-home test called CancerDetect for oral and throat cancer. CancerDetect brings unprecedented accuracy to early cancer detection and prevention as the only oral and throat cancer test to offer detection with 95% specificity and 90% sensitivity. Hence, the increasing geriatric population in North America, combined with government and private sector initiatives, is one of the other factors contributing to the market's growth.
