Market Trends of Healthcare BI Industry
This section covers the major market trends shaping the Healthcare Business Intelligence Market according to our research experts:
Cloud-based Model is Expected to Grow Significantly in the Healthcare BI Market Over the Forecast Period
The cloud-based delivery model is the fastest-growing segment as companies are increasingly adopting cloud-based business intelligence tools, such as Customer Relationship Management (CRM) applications by salesforce, patient engagement CRM, and others. This is due to the agility and accessibility of cloud-based tools. In addition, cloud-based models are cost-effective, user-friendly, and have a higher acceptance rate in comparison to on-premise or hybrid models; therefore, all these factors contribute to the segment's significant share.
Increasing adoption of cloud-based models coupled with the high dependency of healthcare on digital technology to operate functions of a complex healthcare system is further boosting the market growth. Furthermore, the launch of innovative products is also contributing to market growth. For instance, in March 2022, Snowflake launched a cloud-based data-sharing platform for the healthcare industry that integrates the company's core data warehousing, analytics, and business intelligence offerings with a data marketplace and on-demand consulting services.
Also, in March 2022, Microsoft announced the general availability of Azure Health Data Services, a cloud-based platform for managing and analyzing various forms of patient data. The Azure Health Data Services platform-as-a-service (PaaS) helps organizations manage disparate forms of protected health information (PHI) across multiple data stores, letting them work with -- and make sense of -- patient data using less time and resources. Hence, the launch of technologically advanced products is driving market growth.
North America is Expected to Hold a Significant Share in the Market and Expected to do Same in the Forecast Period
North America is found to dominate the global market due to the providers' increasing implementation of healthcare BI solutions and services to offer enhanced patient care and the increasing awareness about business intelligence. Moreover, constantly upgrading healthcare and IT infrastructure along with increased adoption of cloud computing contributes significantly to the market growth. For instance, according to an article published by PubMed Central in March 2022, a study was conducted in the United States which showed that the business intelligence (BI) process helped in the identification of situations in which iodinated contrast agents (ICA) were being wasted during the CT scan in the patient. Hence, the increasing adoption of BI in various healthcare fields is expected to drive the growth of the market in the region.
The tech sector of North America is using data services efficiently to survive pandemics. For instance, in April 2021, the United States Department of Energy's Oak Ridge National Laboratory (ORNL) deployed one of the world's most powerful and smartest supercomputers, named 'Summit,' built by IBM. This new system will help in emergency computation, and it can also be used to perform simulations at a very high speed.
Moreover, according to the data published by the Office of the National Coordinator for Health Information Technology in 2021, approximately 4 in 5 office-based physicians (78%) and nearly all non-federal acute care hospitals (96%) adopted a certified EHR in the United States in 2021. Hence, the high adoption rate of EHR in the United States is also expected to boost market growth. In addition, the introduction of new products contributes to overall market growth. For instance, in September 2021, Med Tech Solutions (MTS) launched MTS Practice Data Analytics visual business intelligence (BI) tools. Practice Data Analytics generates over 40 standard business intelligence (BI) reports from electronic health record (EHR) data, which can be viewed in easily customizable dashboards. Hence, the market is projected to grow significantly in North America due to the above-mentioned factors.
