Market Trends of Healthcare Operational Analytics Industry
Software Component is Expected to Witness Significant Growth Over a Forecast Period.
- Healthcare operational analytics software helps in processing and analyzing the massive amounts of data that a healthcare organization regularly collects into actionable insights that impact the operation of healthcare facilities, which is an important factor for positive patient outcomes. These operational software help organizations increase efficiency, measure progress, and improve performance. They are also easy to implement, use, and fully integrated with financial and operational data to work and point the organization in the right direction. Other factors that are expected to drive the segment growth include the implementation of advanced technologies such as artificial intelligence (AI), the development of new healthcare operational software, and the increasing development of new healthcare facilities such as hospitals around the world.
- The rising implementation of advanced technologies such as artificial intelligence (AI) and machine learning (ML) in healthcare operational analytics software is expected to enhance segment growth, as it would lead to the rising adoption of such software. For instance, Qventus is an AI-based software platform that optimizes patient flow across the hospital, including emergency departments and inpatient units. This software provides pre-defined software components that support best practices in operational processes in healthcare organizations. Similarly, VisAnalytics is a healthcare operation analytics software by Visualutions that provides a visual method of discerning very large amounts of data without the need for time-consuming manual data processing and operational analysis. Thus, the development of such AI and ML-based healthcare operational analytics software is expected to enhance the segment growth.
- Furthermore, an article published in August 2022 by Learning Health Systems stated that as the quantity and complexity of health data grows, it is critical for healthcare organizations to devise operational analytic strategies that power data innovation, and for that, the adoption of advanced technologies such as healthcare operational analytics software is necessary. According to the same source, Seattle Children's Healthcare System (Seattle Children's) is an organization that has built an operating model software that integrates analytics into its business and daily operations. Thus, the rising need for healthcare operational analytics software and the increasing implementation in healthcare organizations is expected to boost segment growth.
- Moreover, there is capable software for the implementation of AI that can perform tasks such as thinking, learning, or decision-making required by humans. These features can be used to build prediction models to diagnose diseases in the early stages. Thus, incorporating such technologies is also driving the segment's growth. For instance, in June 2022, Eclinicalworks healthcare IT solutions promulgated that Midwest Orthopaedic Center selected eClinicalWorks for improved patient engagement plus its Cloud EHR and Revenue Cycle Management (RCM) solutions, powered by Robotic Process Automation for improved efficacy and productivity. Thus, such technological advancement in software and tools is driving the growth of this segment.
- Therefore, owing to the aforementioned factors, such as the development of AI and ML-based healthcare operational analytical software and the rising adoption of software coupled with the increasing implementation in healthcare organizations, the studied segment is expected to witness growth over the forecast period.
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North America is Expected to Witness a Significant Growth Over the Forecast Period.
- North America is expected to experience significant growth during the forecast period of the study due to factors such as the rising usage of healthcare operational analytics in the country, advanced healthcare infrastructure, availability of technologically advanced products, the rising developments by market players such as acquisitions and product launches, and the increasing number of healthcare organizations such as hospitals in the country.
- The increasing number of healthcare organizations, such as hospitals in the country, is expected to boost the market growth in the country as it will increase the usage of healthcare operational analytics products in such organizations. For instance, as per the data published by the American Hospital Association in 2023, there are currently 6,129 hospitals in the United States in 2023, which increased from 6,093 hospitals in 2022. Such an increase in the number of hospitals in the country is expected to enhance the adoption of advanced technologies such as healthcare operational analytics for better functionality.
- Increasing the adoption of paperless technology is expected to propel the growth of the market. For instance, as per the Office of the National Coordinator for Health Information Technology report published in April 2022, 86% of non-Federal general acute care hospitals had implemented a 2015 Edition certified electronic health record (EHR). In contrast, just 40% of rehabilitation hospitals and 23% of specialty hospitals had adopted a 2015 Edition certified EHR. Thus, an increase in the adoption of electronic health records is expected to boost the healthcare operational analytics market over the forecast period.
- The developments by major market players and other organizations, such as product launches, are also expected to enhance market growth in the United States. For instance, in November 2022, Syntellis Performance Solutions launched Focus Pathway in the United States. It is a robust claims visualization platform that transforms healthcare operational claims data into actionable intelligence. Focus Pathway was originally a solution by Stratasan, which Syntellis recently acquired. Similarly, in June 2021, QAD Inc., a provider of next-generation manufacturing and supply chain solutions in the cloud, signed a partnership agreement with Virtual Integrated Analytics Solutions Mexico (VIAS). This acquisition indicates that Mexico offers lucrative growth opportunities for the market players, and the integration of QAD's portfolio with VIAS's offerings will expand their offering in Mexico, therefore positively impacting the market growth.
- Thus, owing to the launch of technologically advanced data analytics solutions coupled with the strategic initiatives by the market players, the market studied is expected to witness significant growth in the region during the forecast period.
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