Home Appliance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Home Appliance Market Report is Segmented by Product (major Appliances (refrigerators, Freezers, Dishwashers, Ovens, Air Conditioners, and Other Major Appliances) and Small Appliances (coffee and Tea Makers, Food Processors, Grills and Roasters, Vacuum Cleaners, and Other Small Appliances)), Distribution Channel (multi-Branded Stores, Specialty Stores, Online, and Other Distribution Channels), and Geography (North America, South America, Europe, Asia-Pacific, and the Middle East and Africa). The Report Provides Market Size and Value Forecasts (in USD) for These Segments.

Home Appliances Market Size

Home Appliances Market Summary
Study Period 2020 - 2029
Market Size (2024) USD 675.64 Billion
Market Size (2029) USD 853.31 Billion
CAGR (2024 - 2029) 4.78 %
Fastest Growing Market North America
Largest Market Asia Pacific

Major Players

Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Home Appliances Market Analysis

The Home Appliances Market size is estimated at USD 675.64 billion in 2024, and is expected to reach USD 853.31 billion by 2029, growing at a CAGR of 4.78% during the forecast period (2024-2029).

The home appliance market has experienced consistent growth in recent years and is expected to maintain this upward trajectory in the next decade. The transition from traditional to smart home appliances is seen as a revolutionary development in the home appliance sector. The primary drivers of the market are a rise in per capita income, a shift in consumer lifestyle, and an increasing number of smaller homes. Moreover, customer preference for eco-friendly and energy-efficient appliances drives market expansion. Furthermore, factors such as government programs for energy-efficient appliances in the world are likely to boost energy-efficient appliance adoption in the coming years.

Consumers have grown more tech-savvy as a result of increased digitization, and they are well-versed in the usage and advantages of all modern products. With technological advancement, the number of smart appliances launched on the market has gradually grown. The growth of smart appliances, which can be connected to a smartphone and monitored remotely, is being aided by the rise of smart homes and smartphones.

Manufacturers of wireless technologies, such as Wi-Fi and Bluetooth, leverage connection as a distinctive feature that may be employed in or accessible by smartphones and tablets. Yet, manufacturers are attracting tech-savvy consumers by incorporating this technology into residential home appliances such as air conditioners, refrigerators, ovens, washing machines, and other appliances. The enhancement of network infrastructure has led to improved broadband and internet accessibility. As a result, consumers are increasingly selecting wireless and technologically advanced products, primarily due to the convenience they provide. The affordability of white goods ownership, especially in developing countries, also presents growth opportunities in the market. Additionally, an increase in replacement sales in developed regions is projected to boost market demand, which can be attributed to rising per capita income and rapid urbanization.

Home Appliances Market Trends

Rising Urbanization Will Propel The Small Home Appliances Market

The small home appliances market is projected to experience substantial growth in the coming years, driven by an increase in consumer spending. This rise in spending can be attributed to the growth of disposable incomes and urbanization. Urbanization has brought about changes in both work and living practices, as well as the development of organized retail sectors. As a result, many developing countries are expected to undergo rapid urbanization and witness a rise in spending power, leading to a surge in demand for small home appliances. Urban residents are expected to adopt these appliances at higher rates, contributing significantly to the market's growth. The demand for small appliances such as coffee makers, food processors, and egg cookers has already fuelled the expansion of the small domestic appliances market. Additionally, the urbanization of the population is anticipated to boost the sales of major smart appliances, including high-end ones. The market will also be further augmented by the growth of small kitchen appliances. Consumers are increasingly seeking value-added products that offer convenience and affordability. This has led to a significant change in the decision-making process prior to purchase due to changing consumer preferences. Furthermore, the increasing popularity of online sales and discounted prices has led to a surge in the purchase of small appliances.

Home Appliances Market : Revenue of Small Appliances, In USD Billion, Global, 2019- 2023

Asia-Pacific is Dominating the Home Appliances Market

The Asia-Pacific region is poised to lead the market in the projected period. The region's expanding population and urbanization, along with the surge in construction activities for both commercial and residential buildings in countries like India, China, Japan, South Korea, and Bangladesh, among others, have driven the demand for household appliances. Additionally, the emergence of local players offering affordable appliance products is anticipated to further stimulate market growth. Moreover, prominent regional brands such as Haier, Midea, Gree, Hisense from China, Samsung, LG from Korea, Panasonic, Sharp, Hitachi from Japan, and Videocon from India hold a significant market share in the home appliances sector in the Asia-Pacific region. The smart appliances market in Asia-Pacific is projected to witness substantial growth, with developed countries like Japan, Singapore, Hong Kong, and Indonesia expected to experience a rise in smart appliance sales due to factors like increasing energy and labor costs, strong consumer purchasing power, and growing awareness of smart cities and integrated appliances. Notably, China stands out with the highest demand for traditional air conditioners globally, driven by government initiatives promoting energy-efficient appliances, a booming real estate market, and the region's hot climate.

Home Appliances Market : Home Appliances Market- Growth Rate of Home Appliances Market, In %, By Geography, 2020-2026

Home Appliances Industry Overview

The Home Appliance market is highly fragmented, with many players. In terms of market share, some major international players dominating the home appliances market are Whirlpool, Haier, Samsung Electronics, LG Electronics, and Bosch. However, smaller to medium-sized enterprises are increasing their market presence through securing new contracts and entering new markets as a result of technological progress and product innovation.

Home Appliances Market Leaders

  1. Whirlpool

  2. Haier

  3. Samsung Electronics

  4. LG Electronics

  5. Bosch

*Disclaimer: Major Players sorted in no particular order

Home Appliances Market Concentration
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Home Appliances Market News

  • February 2024: Panasonic unveiled its latest series of air conditioners for the year 2024, featuring a selection of room ACs equipped with Matter technology in India.
  • January 2024: Bosch Home Appliances has unveiled the introduction of a fresh range of countertop Fully Automatic Espresso Machines. This remarkable line of products has been recognized as a CES 2024 Innovation Award Honoree in the smart home category.

Home Appliance Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Adoption of Connected Home Appliances for Convenience and Automation
    • 4.2.2 Growth in Disposable Income Levels and Consumer Spending
  • 4.3 Market Restraints
    • 4.3.1 Changing Consumer Preferences and Lifestyle Trends Influencing Demand for Certain Appliances
    • 4.3.2 Regulatory Compliances Impedes Market Growth
  • 4.4 Market Opportunities
    • 4.4.1 Integration of Smart Home Technology, such as IoT and Voice Control, in Appliances
  • 4.5 Value Chain/Supply Chain Analysis
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Insights on Technological Advancements in the Market
  • 4.8 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Product
    • 5.1.1 Major Appliances
    • 5.1.1.1 Refrigerators
    • 5.1.1.2 Freezers
    • 5.1.1.3 Dishwashing Machines
    • 5.1.1.4 Washing Machines
    • 5.1.1.5 Ovens
    • 5.1.1.6 Air Conditioners
    • 5.1.1.7 Other Major Appliances
    • 5.1.2 Small Appliances
    • 5.1.2.1 Coffee/Tea Makers
    • 5.1.2.2 Food Processors
    • 5.1.2.3 Grills and Roasters
    • 5.1.2.4 Vacuum Cleaners
    • 5.1.2.5 Other Small Appliances
  • 5.2 By Distribution Channel
    • 5.2.1 Multi-Branded Stores
    • 5.2.2 Specialty Stores
    • 5.2.3 Online
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
  • 5.4 North America
    • 5.4.1 United States
    • 5.4.2 Canada
    • 5.4.3 Mexico
    • 5.4.4 Rest of North America
  • 5.5 Europe
    • 5.5.1 United Kingdom
    • 5.5.2 Germany
    • 5.5.3 France
    • 5.5.4 Russia
    • 5.5.5 Italy
    • 5.5.6 Spain
    • 5.5.7 Rest of Europe
  • 5.6 Asia-Pacific
    • 5.6.1 India
    • 5.6.2 China
    • 5.6.3 Japan
    • 5.6.4 Australia
    • 5.6.5 Rest of Asia-Pacific
  • 5.7 South America
    • 5.7.1 Brazil
    • 5.7.2 Argentina
    • 5.7.3 Rest of South America
  • 5.8 Middle East and Africa
    • 5.8.1 United Arab Emirates
    • 5.8.2 South Africa
    • 5.8.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Haier
    • 6.1.2 Whirlpool Corporation
    • 6.1.3 Samsung Electronics
    • 6.1.4 LG Electronics
    • 6.1.5 Bosch
    • 6.1.6 Sony
    • 6.1.7 Midea
    • 6.1.8 Electrolux
    • 6.1.9 Philips
    • 6.1.10 Panasonic Corporation*
  • *List Not Exhaustive

7. FUTURE TRENDS

8. DISCLAIMER

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Home Appliances Industry Segmentation

A household appliance is a domestic appliance, an electric appliance, or a home appliance, is a device that aids in household tasks like cooking, cleaning, and food preservation. The report provides a thorough examination of the home appliances market, encompassing an evaluation of national accounts, economic factors, and emerging trends within different segments. It also delves into the notable shifts in market dynamics and offers an overview of the market as a whole. 

The home appliance market is segmented by product (major appliances (refrigerators, freezers, dishwashers, ovens, air conditioners, and other major appliances) and small appliances (coffee and tea makers, food processors, grills and roasters, vacuum cleaners, and other small appliances)), distribution channel (multi-branded stores, specialty stores, online, and other distribution channels), and geography (North America, South America, Europe, Asia-Pacific, and the Middle East and Africa). The report provides market size and value forecasts (in USD) for these segments.

By Product Major Appliances Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Ovens
Air Conditioners
Other Major Appliances
By Product Small Appliances Coffee/Tea Makers
Food Processors
Grills and Roasters
Vacuum Cleaners
Other Small Appliances
By Distribution Channel Multi-Branded Stores
Specialty Stores
Online
Other Distribution Channels
North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific India
China
Japan
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Rest of Middle East and Africa
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Home Appliance Market Research FAQs

The Home Appliances Market size is expected to reach USD 675.64 billion in 2024 and grow at a CAGR of 4.78% to reach USD 853.31 billion by 2029.

In 2024, the Home Appliances Market size is expected to reach USD 675.64 billion.

Whirlpool, Haier, Samsung Electronics, LG Electronics and Bosch are the major companies operating in the Home Appliances Market.

North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Home Appliances Market.

In 2023, the Home Appliances Market size was estimated at USD 643.34 billion. The report covers the Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The factors driving the growth of the Household Appliances Market are a) Inclination of consumers toward eco-friendly and energy-efficient appliances b) Technological development of smart appliances equipped with features like artificial intelligence (AI), Internet of Things (IoT) connectivity, touchless technology, and integrated smart home systems

Home Appliance Industry Report

The global home appliances market is experiencing significant growth, driven by rising disposable income, urbanization, and a consumer shift towards smart and energy-efficient products. Market segmentation indicates strong demand across major appliances, small appliances, and smart home appliances categories, with major appliances maintaining a dominant share due to their essential role in daily tasks. The trend towards smart homes and the integration of technologies like AI and IoT are influencing consumer behavior and boosting market growth in the domestic appliance sector. Additionally, the shift towards multifunctional and space-saving designs in urban settings is propelling the household appliances market forward. Online sales channels are becoming increasingly prominent, offering convenience and a wide range of products, expected to drive market expansion further. For detailed statistics, market share, size, and revenue growth rate, refer to Mordor Intelligence™ Industry Reports, which include a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download to explore more about the home appliance market share by brand and other trends and insights in the home appliances industry.

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Home Appliance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)