Market Trends of Household Coffee Machine Industry
Low Coffee consumption in Coffee producing nation driving coffee machine market to find new business opportunity.
Ready-to-drink (RTD) coffee is showing an increasing trend in the market and is being perceived as a healthier optimal substitute to soda; iced and cold coffee is becoming a premium beverage and raising opportunities for the coffee machine market with new features. The brewing method is also changing from a traditional drip coffee machine to a single cup brewer with a fixed amount being dispensed at a point.
Consumption of coffee in coffee-producing nations is not highlighted, the potential impact might be because of colonialization of the region, and coffee was transplanted only for export purposes. There exist the potential for domestic consumption in producing nations which can lead to an increase in total market value created by producing nation and leading more opportunity for market expansion in the coffee machine market.
In India, Arabica and Robusta are the varieties of coffee which are mostly produced. An increase in both varieties is observed with the current production level during (2022) existing at (103100 MT and 350400 MT). Continuous fluctuation is observed in India's coffee market price, creating a burden on household coffee consumption with which a need arises for coffee machine makers to reduce the price of household coffee machines to increase their sales and lead the market after disruptions caused by the pandemic.
Effect of Covid-19 on global coffee machine market leading to change in Coffee machine makers business strategy.
COVID 19 pandemic negatively impacted the growth of the coffee pod machine market. This is when major mergers and acquisitions occur between firms to maintain their supernormal profit. The market is expected to grow after this covid impact with over 1.42 million units. A strategic partnership among vendors will offer immense growth opportunities with major market participants such as Bunn-O-Matic Corp, Hamilton Beach Brand Holding Co, Jacob Douwe Egberts BV, Keurig Dr. Pepper Inc, Koninklijke Philips NV, Luigi Lavazza, Masimo Zanetti Beverage Group Spa, Melitta Group, Nestle.
Coffee in developing and developed nations are becoming increasingly popular. With no longer now a traditional beverage but a youthful and trendy beverage. In India, the maximum consumption of coffee is in the east zone, with the North and west zone coming afterward.
The coffee market is driven by the consumer base of those who intake coffee, and the leading nations in coffee consumption are the western part of the globe. Automating coffee machines and adding new advanced features is where whole coffee machine makers compete. Offices opening and people returning to work will increase demand for coffee machines in households and offices.
