Hydrolyzed Wheat Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Hydrolyzed Wheat Protein Market is segmented by Application (Food & Beverage, Animal Feed, and Cosmetics & Personal Care); and by Geography.

Hydrolyzed Wheat Protein Market Size

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Global Hydrolyzed Wheat Protein Market
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 3.44 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Global Hydrolyzed Wheat Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Hydrolyzed Wheat Protein Market Analysis

Global Hydrolyzed Wheat Protein Market is projected to grow at a CAGR of 3.44% during the forecast period 2021-2026.

  • The multi-functionality of wheat protein hydrolysates has increased its adoption across various end-user industries. The growing demand for high-protein products has further expanded the application of hydrolyzed wheat protein in various protein based formulations. Moreover, positive application outlook in nutritional RTD beverages and nutri-cosmetics is driving the hydrolyzed wheat protein market in the near future.
  • The hydrolyzed wheat protein market has been largely driven by the growing demand from bakery manufacturers, the increasing popularity of plant-based foods, and hydrolyzed wheat protein being a suitable alternative for non-animal protein among vegans. 
  • The coronavirus pandemic has brought an exclusive change in the demand dynamics, with consumers increasingly seeking products that are nutritional and improve one's health such as gut health, enhances immunity, delivers personalized nutrition and support emotional well-being. For Instance, 18% of protein buyers in the United States purchased their first plant-based protein during the COVID-19 pandemic. In Germany, the United Kingdom and the Netherlands, 80% of consumers stated they are likely to continue eating plant-based meat alternatives beyond COVID-19.

Hydrolyzed Wheat Protein Market Trends

This section covers the major market trends shaping the Hydrolyzed Wheat Protein Market according to our research experts:

Increase in Demand for Plant Protein-Based Food Products

The plant protein market is driven by a growing inclination toward vegan diets, the functional efficiency, the cost competitiveness offered by such plant protein products, and their increasing utilization in a wide variety of processed foods, especially in the ready-to-eat products category. Plant-based milk has observed major growth in recent years, with an increasing number of people turning to dairy-free options, This, in turn, is also encouraging hydrolyzed wheat protein market growth owing to the increased lactose-intolerant consumers. This innovative product line of ready-to-eat product with no compromise in taste and texture has, in turn, boosted the overall plant protein market. Moreover, favorable government policies to reduce various diseases, such as obesity and diabetes, by controlling meat consumption, is anticipated to drive the plant protein market growth in the coming years.

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North America Holds a Significant Market Share

When developing protein supplements or high protein food and drink products, the protein content is often boosted by incorporating a protein hydrolysate in food products. The North America continues to capture the largest market share for hydrolyzed wheat protein followed by Europe and Asia-Pacific. Consumers in the United States are continually demanding beverages that provide sensory taste as well as the required nutritional benefits. The rise in the adoption of plant-based food & beverages owing to the awareness among consumers about the benefits offered by a plant-based diet is one of the major factors spurring the demand of plant-based protein beverages across the country. On top of that, according to South China Morning Post, the launch of US food & beverages products that have plant-based mentioned grew by 268% between 2012 and 2018, which shows the adaptability rate among consumers.

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Hydrolyzed Wheat Protein Industry Overview

The global hydrolyzed wheat protein market is highly competitive. The most active global companies include, Archer Daniels Midland, Cargill Incorporated, Manildra Group USA, Roquette Frères, and The Scoular Company among others. Market players use strategies, such as forming new agreements and partnerships with local players, to increase their footprint in the foreign country and release new products according to consumers' changing preferences. The manufacturers of hydrolyzed wheat protein are targetting countries that have a huge consumer base, thus, creating market for their products.

Hydrolyzed Wheat Protein Market Leaders

  1. Cargill, Incorporated

  2. MGP

  3. Manildra Group USA

  4. Roquette Frères

  5. The Scoular Company

*Disclaimer: Major Players sorted in no particular order

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Hydrolyzed Wheat Protein Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Application
    • 5.1.1 Food & Beverage
    • 5.1.1.1 Bakery
    • 5.1.1.2 Cereals & Cereal Products
    • 5.1.1.3 RTD Beverages and Powdered Beverage Mixes
    • 5.1.1.4 Confectionery
    • 5.1.1.5 Others
    • 5.1.2 Animal Feed
    • 5.1.3 Cosmetics & Personal Care
  • 5.2 By Geography
    • 5.2.1 North America
    • 5.2.1.1 United States
    • 5.2.1.2 Canada
    • 5.2.1.3 Mexico
    • 5.2.1.4 Rest of North America
    • 5.2.2 Europe
    • 5.2.2.1 Spain
    • 5.2.2.2 United Kingdom
    • 5.2.2.3 Germany
    • 5.2.2.4 France
    • 5.2.2.5 Italy
    • 5.2.2.6 Russia
    • 5.2.2.7 Rest of Europe
    • 5.2.3 Asia Pacific
    • 5.2.3.1 China
    • 5.2.3.2 Japan
    • 5.2.3.3 India
    • 5.2.3.4 Australia
    • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 South America
    • 5.2.4.1 Brazil
    • 5.2.4.2 Argentina
    • 5.2.4.3 Rest of South America
    • 5.2.5 Middle East and Africa
    • 5.2.5.1 South Africa
    • 5.2.5.2 Saudi Arabia
    • 5.2.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Archer Daniels Midland
    • 6.4.2 Cargill, Incorporated
    • 6.4.3 MGP
    • 6.4.4 Manildra Group USA
    • 6.4.5 Crespel & Deiters GmbH & Co. KG
    • 6.4.6 Roquette Freres
    • 6.4.7 A. Costantino & C. spa
    • 6.4.8 The Scoular Company
    • 6.4.9 Kerry
    • 6.4.10 The Herbarie at Stoney Hill Farm, Inc
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

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Hydrolyzed Wheat Protein Industry Segmentation

The global hydrolyzed wheat protein market is segmented by application and geography. Based on application, the market is segmented into food & beverage, animal feed, and cosmetics & personal care. The food & beverage segment is further sub-segmented into bakery, cereals & cereal products, RTD beverages and powdered beverage mixes confectionery, and others. Furthermore, the report takes into consideration the market for hydrolyzed wheat protein in the established and emerging economies across the globe, including North America, Europe, Asia-Pacific, South America, Middle East & Africa.

By Application Food & Beverage Bakery
Cereals & Cereal Products
RTD Beverages and Powdered Beverage Mixes
Confectionery
Others
By Application Animal Feed
Cosmetics & Personal Care
By Geography North America United States
Canada
Mexico
Rest of North America
By Geography Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
By Geography Asia Pacific China
Japan
India
Australia
Rest of Asia-Pacific
By Geography South America Brazil
Argentina
Rest of South America
By Geography Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Hydrolyzed Wheat Protein Market Research FAQs

The Global Hydrolyzed Wheat Protein Market is projected to register a CAGR of 3.44% during the forecast period (2024-2029)

Cargill, Incorporated, MGP, Manildra Group USA, Roquette Frères and The Scoular Company are the major companies operating in the Global Hydrolyzed Wheat Protein Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Global Hydrolyzed Wheat Protein Market.

The report covers the Global Hydrolyzed Wheat Protein Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Hydrolyzed Wheat Protein Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Global Hydrolyzed Wheat Protein Industry Report

Statistics for the 2024 Global Hydrolyzed Wheat Protein market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Hydrolyzed Wheat Protein analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Hydrolyzed Wheat Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)