Juices Market Size

Juices Market Analysis

The Juices Market size is estimated at 137.9 billion USD in 2024, and is expected to reach 168.4 billion USD by 2030, growing at a CAGR of 3.39% during the forecast period (2024-2030).

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137.9 Billion

Market Size in 2024 (USD)

168.4 Billion

Market Size in 2030 (USD)

2.43 %

CAGR (2018-2023)

3.39 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

52.35 %

value share, 100% Juice, 2023

The introduction of a wide range of flavors to produce preservatives and growing consumer demand for sugar-free fruit juices are largely driving the segment’s growth.

Largest Region

34.48 %

value share, North America, 2023

The relevant health benefits of the product are largely expected to drive its preference among the regional population during the study period, making North America the largest regional market globally.

Fastest-growing segment by Soft Drink Type

3.69 %

Projected CAGR, Nectars (25-99% Juice), 2024-2030

Rising health consciousness among consumers, together with the nutritional benefits associated with juices, is expected to drive segmental growth during the forecast period.

Fastest-growing region

8.31 %

Projected CAGR, Africa, 2024-2030

Increasing urbanization, improved living standards, and growing disposable incomes have significantly driven African consumers’ escalating demand for these types of drinks.

Leading Market Player

2.86 %

market share, Tropicana Brands Group, 2022

Tropicana has adopted strategies like investing in R&D to develop innovative products, expanding into new international markets, and leveraging technology to improve efficiency to emerge as the largest player.

Shift in consumer consumption patterns and rising demand for healthy drinks boosting the juices sales globally

The influence of health and wellness trends and new product launches drives growth globally

Juices Industry Segmentation

100% Juice, Juice Drinks (up to 24% Juice), Juice concentrates, Nectars (25-99% Juice) are covered as segments by Soft Drink Type. Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

• From 2021 to 2023, the sales value of juices surged by 6.73%, propelled by shifting consumer preferences. Sustainability has emerged as a prominent trend in the food industry. Thus, over 50% of European consumers cite sustainability as a reason for altering their eating habits. Among Europeans, 55% advocated for mandatory sustainability details on food labels. In April 2022, the UK introduced a tax on plastic packaging that didn't meet a minimum of 30% recycled plastic content.
• During 2024-2030, juice drinks are projected to witness the highest CAGR of 4.42%. Companies are aligning their juice drink offerings with the preferences of health-conscious consumers, who increasingly shun beverages with high calories, added sugars, and additives. As global consumer diets, especially in America and Europe, prioritize nutrition, the demand for innovative options to meet daily dietary needs is on the rise.
• In 2022, North America led the way with a per capita juice consumption of approximately 17.5 million liters. With economies expanding and disposable incomes rising, consumers are gravitating toward premium fruit juices and healthier beverage choices. Nectars, in particular, are witnessing a surge in demand as a result of their clean-label appeal and free-from preservatives and colorings. Notably, companies are now turning to honey as a substitute for artificial sugars in their nectar formulations.