Market Trends of Lifestyle-Related Disease Supplements Industry
This section covers the major market trends shaping the Lifestyle-Related Disease Supplements Market according to our research experts:
Growing Demand for Preventive Health Care Products
The changing consumer's lifestyle and its related impact on the dietary metabolism of the body have resulted in the escalating rate of diseases such as diabetes, obesity, heart disease, and stroke among others. Moreover, the growing working population and hectic lifestyle have made an adverse effect on boosting lifestyle diseases. For example, the insufficient physical activity associated with prolonged sitting hours may lead to digestive health issues involving constipation, bloating, and indigestion. As a result, consumers are largely demanding digestive health supplements to overcome these health issues.
Owing to the result of lifestyle diseases, consumers are more inclined toward a healthy lifestyle and increasingly consume dietary supplements in order to maintain their health conditions even after ages. Heart health and bone health supplement are widely consumed among global consumers due to the increasing prevalence of disease rates. For instance, according to World Health Organization, Cardiovascular diseases are the leading cause of death globally taking an estimated 17.9 million lives each year. Thus, the rising healthcare costs and benefits of preventive healthcare solutions have encouraged consumers to take their health into their own hands, equipping themselves with health information and taking well-informed purchasing decisions on lifestyle-related disease supplements.
Asia-Pacific is the Fastest Growing Region
The growth in lifestyle-related disease supplements has largely been driven by the increasing incidence of chronic disease rates coupled with growing consumer awareness about health supplements in the region. The increasing disposable income among the population has raised the consumers' expenditure on health-enhancing products in the region which in turn, drives the market growth. Additionally, the demand for supplements in countries like India, China, and Japan has increased in recent years, owing to the considerable presence of the aging population in such developing countries. For instance, according to the United States Census Bureau, there were an estimated 414 million Asian people age 65 and older, about 20% higher than the total U.S. population (331.4 million) in 2020. The lifestyle-related disease supplements market in the region is anticipated to offer significant investment opportunities, especially for herbal and Ayurveda extract-based products. This is because of the ample availability of raw materials in India and Southeast Asian countries. Moreover, partnerships between old and new players will likely strengthen market growth in these countries.
