Market Share of Location Analytics Industry
The Location Analytics Market is highly competitive owing to multiple vendors providing analytics solutions to the domestic and international markets. The market appears to be moderately fragmented, with the significant vendors adopting strategies for mergers and acquisitions, strategic partnerships, among others, to expand their reach and stay competitive in the market. Some of the recent developments in the market are:
- July 2021 - INRIX Inc. announced INRIX IQ Location Analytics, a powerful new cloud-based LBS application that provides retailers, investors, and other business professionals the insights to open new stores, increase revenue, and maximize return on investment.
- June 2020 - Microsoft partnered with SAS to further shape the future of analytics and AI. The two companies will enable customers to efficiently run their SAS workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. As part of the partnership, the companies will migrate SAS' analytical products and industry solutions onto Microsoft Azure as the preferred cloud provider for the SAS Cloud.
Location Analytics Market Leaders
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Microsoft Corporation
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SAS Institute Inc.
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Google LLC
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TomTom International BV
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HERE Technologies
*Disclaimer: Major Players sorted in no particular order
