Market Trends of Maple Water Industry
This section covers the major market trends shaping the Maple Water Market according to our research experts:
Value-added Hydration is Evolving Consumer Preferences in the Maple Water Market
The rapid demand for flavored, fortified, or sparkling maple water is attributed to the rising consumer demand for value-added hydration in line with evolving consumer preferences. The rise in obese and diabetic populations in the United States, Canada, India, Australia, and the United Kingdom, among other countries, has shifted the focus from carbonated soft drinks to bottled water in the recent past. Maple water can be considered a mid-calorie beverage, with 45 calories per 500 ml serving. The introduction of new and innovative types of natural and organic functional water from beverage manufacturing companies engaged in the production of modified blends of protein and minerals is likely to fuel the growth of the market. In addition, the inclusion of essential ingredients, such as protein, amino acids, vitamins, and minerals, in maple water is expected to become one of the key market trends. In fact, research by the International Food Information Council Foundation on Food and Health revealed that 47% of the total consumers preferred food and beverages with additional nutrients, representing an opportunity for the fortification of maple water. The growing preference for natural drinks or alternate water focusing on natural hydration is driving the market. Some players are also capitalizing on hydration options with electrolytes for athletes, which may further boost the market growth.
North America Holds Prominent Share
The opportunities in the North American maple water market continue to grow due to the increasing availability of healthy maple trees and growing consumer demand for natural products. This is also due to the increasing awareness of the nutritional value of maple water and the increasing demand for packaged flavored beverages in the region. Moreover, the rise in the plantation of sugar maple trees across eastern Canada and the Northeastern United States contributes to the production growth of maple water. Its commercialization in North America has to undergo certifications. NAPSI certification means the maple water is fresh, translucent, and crystal-clear and would maintain its beneficial properties. Moreover, maple syrup is made using maple water, which is replacing sugar in cooking, owing to the rise in the obesity rate, especially in the United States. Maple water is also used in various food items such as cocktails, soups, sorbets, and ice creams. Maple water consumption and demand are likely to rise in the coming future, with a growing preference for low-calorie, naturally sweetened water drinks, thereby accelerating the growth of the maple water market. Furthermore, the presence of major players in the region is also contributing to its market growth. Thus, in the forecast period, North America is expected to remain a leading region, with large consumption of maple water in Canada and the United States.
