Marketing Automation Software Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)

The Marketing Automation Software Market is Witnessing Increased Investment Due To the Growing Significance of Marketing in Driving Sales and Customer Retention. Companies are Strategically Investing in Various Digital Marketing Software, Including Email Marketing, CRM, Lead Management, Sales Automation, Campaign Management, Social Media Marketing, Content Marketing, and SEO Software. These Tools Automate Routine Tasks, Allowing Marketing Teams To Focus On Vital Aspects, Thereby Streamlining Lead Generation and Customer Lifecycle Marketing. Despite A Shortage of Skilled Individuals, Large Businesses are Acquiring Smaller Ones To Offer Integrated Software Suites, Leveraging Cloud Technologies and Platforms.

Marketing Automation Software Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)

Marketing Automation Software Industry Overview

The marketing automation software market has several products available with a number of companies in the market, making it highly fragmented. Hence, innovation in the market is crucial, as consumers opt for products with the latest features. The capital expenditure is also high, which has helped companies with powerful competitive strategies to move forward rapidly.

  • March 2023 - Keap, one of the leading companies in sales and marketing automation software for small businesses, announced that it had acquired The Factory. A former Keap partner, The Factory assists small business owners with building powerful marketing strategies and implementing sales and marketing automation. 
  • January 2023 - Yodelpop, a women-owned digital agency serving associations and nonprofits, launched RaiserSync and YourMemberSync, two easy-install integrations for HubSpot Marketing Hub. These newly launched integrations allow associations and nonprofits to connect the YourMembership association management system or Raiser's Edge NXT donor management system to HubSpot's marketing automation software to create efficient and engaging marketing campaigns and communications.

Marketing Automation Software Market Leaders

  1. Microsoft Corporation

  2. Oracle Corporation

  3. Salesforce.com Inc.

  4. Adobe Systems Incorporated (Marketo Inc.)

  5. SAP S.E.

  6. *Disclaimer: Major Players sorted in no particular order
Marketing Automation Software Market Concentration

Marketing Automation Software Market Report Snapshots

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