How big is the Mouthwash Market?

The Mouthwash Market size is expected to reach USD 6.07 billion in 2024 and grow at a CAGR of 4.56% to reach USD 7.60 billion by 2029. Read More

What is the current Mouthwash Market size?

In 2024, the Mouthwash Market size is expected to reach USD 6.07 billion. Read More

Who are the key players in Mouthwash Market?

Colgate-Palmolive Company, Reckitt Benckiser Group Plc, Johnson & Johnson, Procter & Gamble Company and SmartMouth Oral Health Laboratories are the major companies operating in the Mouthwash Market. Read More

Which is the fastest growing region in Mouthwash Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Mouthwash Market?

In 2024, the North America accounts for the largest market share in Mouthwash Market. Read More

What years does this Mouthwash Market cover, and what was the market size in 2023?

In 2023, the Mouthwash Market size was estimated at USD 5.81 billion. The report covers the Mouthwash Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Mouthwash Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

What are the emerging trends in mouthwash packaging?

The emerging trends in mouthwash packaging are a) Sustainable materials b) Refillable options c) Single-dose packaging for on-the-go convenience Read More

Mouthwash Market - Trends, Growth & Size

Mouthwash Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Mouthwash Companies and the Market is segmented by Type (Conventional, Therapeutic); Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Market Size and Values Are Provided in Terms of Value (USD) for All the Above Segments.

Mouthwash Industry Overview

The global mouthwash market is highly competitive owing to multiple national and international players offering a wide range of mouthwash products and trying to maintain their leadership position in the market studied. The major players operating in the mouthwash market are Colgate-Palmolive Company, SmartMouth Oral Health Laboratories, Johnson & Johnson Inc., Reckitt Benckiser Group Plc, and Procter and Gamble Company, among others.

These players are focusing on various strategies to penetrate the global market, including new product innovation, partnering with well-known brands or companies, strengthening their hold over online and offline marketing, and expanding their presence in various countries by mergers and acquisitions with other giant companies in the global market.

In August 2022, Firmline Pvt Ltd. declared the launch of a new product, namely, Dente91 Mom toothpaste and mouthwash, India's first oral care product range for pregnant women. Likewise, the players have been innovating various products that target different consumer segments to strengthen their presence in the market studied.