Oat Milk Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 2.83 Billion |
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Market Size (2029) | USD 5.37 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 13.69 % |
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Largest Share by Region | Europe |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Oat Milk Market Analysis
The Oat Milk Market size is estimated at 2.83 billion USD in 2024, and is expected to reach 5.37 billion USD by 2029, growing at a CAGR of 13.69% during the forecast period (2024-2029).
2.83 Billion
Market Size in 2024 (USD)
5.37 Billion
Market Size in 2029 (USD)
12.25 %
CAGR (2017-2023)
13.69 %
CAGR (2024-2029)
Largest Market by Distribution Channel
95.73 %
value share, Off-Trade, 2023
The growth of the segment globally is largely driven by the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.
Largest Market by Region
50.91 %
value share, Europe, 2023
Consumers in Europe are shifting their attention towards plant-based milk owing to health, ecological, as well as ethical factors, thereby accelerating the market growth.
Fastest-growing Market by Distribution Channel
13.85 %
Projected CAGR, Off-Trade, 2024-2029
The technological advancements making the freedom to browse digital catalogs without any hurry in a priceless way is driving off-trade retail channels through online stores.
Fastest-growing Market by Region
21.59 %
Projected CAGR, Middle East, 2024-2029
The shift in consumer behavior is largely driving the Middle East region. It was majorly due to the rising concerns regarding animal welfare, personal health, and sustainability.
Leading Market Player
26.17 %
market share, Oatly Group AB, 2022
Oatly Group AB's broad distribution network in both the retail and foodservice sectors supports its largest market share through partnerships with industrial giants.
The sales through off-trade distribution channels with the presence of wider product range is making the market
- Among distribution channels, the off-trade channel plays a major role in the sales of oat milk globally. Supermarkets and hypermarkets accounted for most oat milk sales among the off-trade channels. In 2022, supermarkets and hypermarkets accounted for 66% of the value share. These retail chains offer an inviting place for consumers to shop, allowing them to choose from several plant-based milk options provided by various companies, depending on their needs.
- With the growing vegan population and lactose-intolerant consumers, demand for oat milk from the on-trade channel, especially fast-food restaurants and coffee chains, is expected to increase. Top coffee chains, such as Starbucks, Costa Coffee, and Caffe Nero, offer oat milk to consumers. As of 2021, in the United States, restaurants and cafes included oat milk in their menus, a 50% increase compared to 2020. The trend also surged in Canada and increased by 300%.
- The online channel is expected to be the fastest-growing retail channel for oat milk sales. The sales value of oat milk is anticipated to grow by 54.5% in 2025 compared to 2022. As a part of strategic expansion, leading brands of oat milk are teaming up with online retailers to increase their sales. In 2021, Earth’s Own partnered with Amazon.ca, and in the same year, Plant Veda Foods Ltd completed an agreement with UniUni.com to sell a range of oat milk flavors to consumers. The major brand, Oatly, partnered with Netalico, a hands-on, merchant-focused e-commerce development agency that collaborates with merchants to build, optimize, maintain, and grow their online stores.
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Europe holds prominent share in the consumption of oat milk across globe
- The global oat milk market observed growth of 2.83% in 2022 compared to 2021. The increase was attributed to the rising number of health-conscious consumers across the world. In 2022, the per capita consumption of oat milk was 1.28 kg. Some of the most preferred brands of oat milk are Oatly, Minor Figures, Alpro, and Califia Farms.
- In the Asia-Pacific region, oat milk is majorly used for various purposes. In 2022, consumers preferred oat milk as a substitute for animal-based milk in the region. In the Asia-Pacific region, Australia is considered the fastest-growing country for oat milk. In Australia, 30% of the population was diagnosed with irritable bowel syndrome (IBS) in 2022. Oats are a great source of soluble fiber, and oat milk has fiber that relieves IBS and constipation.
- In the North American region, oat milk is used as a healthy beverage among the population. It is majorly preferred by health-conscious consumers. Since oat milk has lower fat content than animal-based milk, it is consumed by the population following a calorie deficit diet. To mitigate the effects of lactose intolerance, most consumers are majorly drinking oat milk as a replacement for animal milk. The per capita consumption of non-dairy milk in the region was 3.23 kg in 2022.
- During the forecast period (2025-2029), with the growing focus on the benefits of oat-based milk, its demand is expected to rise. In addition, consumers are more likely to prefer innovative flavors in the oat milk segment.
Global Oat Milk Market Trends
The increasing prevalence of milk allergies, growing lactose-intolerant population, and consumer preference for sustainable, low-fat, and allergen-free options drive the consumption of oat milk
- Plant-based milk is the largest consumed category among all dairy alternatives globally. Oat milk, followed by soy milk, is highly popular and accounted for more than a 50% share of the overall plant-based milk consumption in 2022. The increasing prevalence of milk allergies is driving the demand for plant-based milk globally. For example, oat milk is a rich source of vitamins, proteins, and potassium and has a lower calorie content than cow's milk. Due to its high nutrient content, it is considered an ideal substitute for dairy products.
- One of the highest obesity rates in the world is held by the United States. As of November 2021, the adult obesity prevalence in the United States was 30% or higher, with 19 states having 35% or higher obesity prevalence. The growing volume of lactose-intolerant consumers in the country is another important aspect boosting the market's growth. In 2022, 30-50 million US consumers were found to be lactose-intolerant. People are exploring ways to stay fit and opt for healthy lifestyles to counter these aspects. Oat milk is the second most consumed type of plant milk by people trying to lose weight or suffering from lactose intolerance.
- There is a constant rise in the per capita consumption of oat milk due to consumer preference toward sustainable ingredient sourcing, which is concerned with hormones (plant estrogen or isoflavones) also found in soy milk. Oat milk also comes with GMO-free, low-fat, and allergen-free claims, giving consumers more plant-based options to diversify their diets. The global per capita consumption of oat milk is expected to increase by 11.24% from 2023 to 2024.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Fluctuations in oat production are influenced by drought conditions, climatic variations, and shifting consumer preferences toward plant-based derivatives, leading to increases and decreases in production levels
Oat Milk Industry Overview
The Oat Milk Market is moderately consolidated, with the top five companies occupying 44.46%. The major players in this market are Califia Farms LLC, Campbell Soup Company, Danone SA, Ecotone and Oatly Group AB (sorted alphabetically).
Oat Milk Market Leaders
Califia Farms LLC
Campbell Soup Company
Danone SA
Ecotone
Oatly Group AB
Other important companies include Agrifoods International Cooperative Ltd, Betterbody Foods & Nutrition LLC, Elmhurst Milked LLC, Green Grass Foods Inc. (Nutpods), Ripple Foods PBC, SunOpta Inc., The Hain Celestial Group Inc., The Rise Brewing Co..
*Disclaimer: Major Players sorted in alphabetical order.
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Oat Milk Market News
- September 2022: Elmhurst launched its reformulated unsweetened Oat Milk with enhanced nutritional benefits. The new formula includes more calcium, healthy fat, and potassium than the prior Elmhurst Oat Milk.
- June 2022: Elmhurst 1925 announced the launch of three products, including Chocolate Milked Oats and Unsweetened Milked Oats, across all Whole Foods Market chain locations.
- May 2022: Oatly Group launched its one-hour delivery for its bestselling oat-based products, including oat milk, and frozen non-dairy dessert pints and novelties in Los Angeles and New York City through popular food delivery apps.
Free with this Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the dairy alternatives industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption numbers and production data of raw materials for dairy alternatives, through granular level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on dairy alternative products, categories of dairy alternative products, product types, etc., are available in the form of comprehensive reports as well as excel based data worksheets.
Oat Milk Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Per Capita Consumption
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4.2 Raw Material/commodity Production
- 4.2.1 Oats
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4.3 Regulatory Framework
- 4.3.1 Australia
- 4.3.2 Canada
- 4.3.3 China
- 4.3.4 India
- 4.3.5 Japan
- 4.3.6 Mexico
- 4.3.7 United States
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Distribution Channel
- 5.1.1 Off-Trade
- 5.1.1.1 Convenience Stores
- 5.1.1.2 Online Retail
- 5.1.1.3 Specialist Retailers
- 5.1.1.4 Supermarkets and Hypermarkets
- 5.1.1.5 Others (Warehouse clubs, gas stations, etc.)
- 5.1.2 On-Trade
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5.2 Region
- 5.2.1 Africa
- 5.2.1.1 By Distribution Channel
- 5.2.1.2 Egypt
- 5.2.1.3 Nigeria
- 5.2.1.4 South Africa
- 5.2.2 Asia-Pacific
- 5.2.2.1 By Distribution Channel
- 5.2.2.2 Australia
- 5.2.2.3 China
- 5.2.2.4 India
- 5.2.2.5 Indonesia
- 5.2.2.6 Japan
- 5.2.2.7 Malaysia
- 5.2.2.8 New Zealand
- 5.2.2.9 Pakistan
- 5.2.2.10 South Korea
- 5.2.2.11 Rest of Asia Pacific
- 5.2.3 Europe
- 5.2.3.1 By Distribution Channel
- 5.2.3.2 Belgium
- 5.2.3.3 France
- 5.2.3.4 Germany
- 5.2.3.5 Italy
- 5.2.3.6 Netherlands
- 5.2.3.7 Russia
- 5.2.3.8 Spain
- 5.2.3.9 Turkey
- 5.2.3.10 United Kingdom
- 5.2.3.11 Rest of Europe
- 5.2.4 Middle East
- 5.2.4.1 By Distribution Channel
- 5.2.4.2 Bahrain
- 5.2.4.3 Kuwait
- 5.2.4.4 Oman
- 5.2.4.5 Saudi Arabia
- 5.2.4.6 United Arab Emirates
- 5.2.4.7 Rest of Middle East
- 5.2.5 North America
- 5.2.5.1 By Distribution Channel
- 5.2.5.2 Canada
- 5.2.5.3 Mexico
- 5.2.5.4 United States
- 5.2.5.5 Rest of North America
- 5.2.6 South America
- 5.2.6.1 By Distribution Channel
- 5.2.6.2 Argentina
- 5.2.6.3 Brazil
- 5.2.6.4 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 6.4.1 Agrifoods International Cooperative Ltd
- 6.4.2 Betterbody Foods & Nutrition LLC
- 6.4.3 Califia Farms LLC
- 6.4.4 Campbell Soup Company
- 6.4.5 Danone SA
- 6.4.6 Ecotone
- 6.4.7 Elmhurst Milked LLC
- 6.4.8 Green Grass Foods Inc. (Nutpods)
- 6.4.9 Oatly Group AB
- 6.4.10 Ripple Foods PBC
- 6.4.11 SunOpta Inc.
- 6.4.12 The Hain Celestial Group Inc.
- 6.4.13 The Rise Brewing Co.
7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PER CAPITA CONSUMPTION OF OAT MILK, KG, GLOBAL, 2017 - 2029
- Figure 2:
- PRODUCTION VOLUME OF GLOBAL OAT MILK MARKET - RAW MATERIAL, METRIC TONNES, GLOBAL, 2017 - 2021
- Figure 3:
- VOLUME OF OAT MILK, METRIC TONNES, BY GLOBAL, 2017 - 2029
- Figure 4:
- VALUE OF OAT MILK, USD MN, BY GLOBAL, 2017 - 2029
- Figure 5:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 6:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, GLOBAL, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF OAT MILK MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 10:
- VALUE OF OAT MILK MARKET BY SUB DISTRIBUTION CHANNELS, USD MN, GLOBAL, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF OAT MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF OAT MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF OAT MILK MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 14:
- VALUE OF OAT MILK MARKET SOLD VIA CONVENIENCE STORES, USD MN, GLOBAL, 2017 - 2029
- Figure 15:
- VOLUME OF OAT MILK MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 16:
- VALUE OF OAT MILK MARKET SOLD VIA ONLINE RETAIL, USD MN, GLOBAL, 2017 - 2029
- Figure 17:
- VOLUME OF OAT MILK MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 18:
- VALUE OF OAT MILK MARKET SOLD VIA SPECIALIST RETAILERS, USD MN, GLOBAL, 2017 - 2029
- Figure 19:
- VOLUME OF OAT MILK MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 20:
- VALUE OF OAT MILK MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD MN, GLOBAL, 2017 - 2029
- Figure 21:
- VOLUME OF OAT MILK MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 22:
- VALUE OF OAT MILK MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD MN, GLOBAL, 2017 - 2029
- Figure 23:
- VOLUME OF OAT MILK MARKET SOLD VIA ON-TRADE, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 24:
- VALUE OF OAT MILK MARKET SOLD VIA ON-TRADE, USD MN, GLOBAL, 2017 - 2029
- Figure 25:
- VOLUME OF OAT MILK MARKET BY REGION, METRIC TONNES, GLOBAL, 2017 - 2029
- Figure 26:
- VALUE OF OAT MILK MARKET BY REGION, USD MN, GLOBAL, 2017 - 2029
- Figure 27:
- VOLUME SHARE OF OAT MILK MARKET, BY REGION , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 28:
- VALUE SHARE OF OAT MILK MARKET, BY REGION , %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 29:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, AFRICA, 2017 - 2029
- Figure 30:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, AFRICA, 2017 - 2029
- Figure 31:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, AFRICA, 2017 VS 2023 VS 2029
- Figure 32:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, AFRICA, 2017 VS 2023 VS 2029
- Figure 33:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, AFRICA, 2017 - 2029
- Figure 34:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, AFRICA, 2017 - 2029
- Figure 35:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, AFRICA, 2017 VS 2023 VS 2029
- Figure 36:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, AFRICA, 2017 VS 2023 VS 2029
- Figure 37:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, EGYPT, 2017 - 2029
- Figure 38:
- VALUE OF OAT MILK MARKET, USD MN, EGYPT, 2017 - 2029
- Figure 39:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NIGERIA, 2017 - 2029
- Figure 40:
- VALUE OF OAT MILK MARKET, USD MN, NIGERIA, 2017 - 2029
- Figure 41:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SOUTH AFRICA, 2017 - 2029
- Figure 42:
- VALUE OF OAT MILK MARKET, USD MN, SOUTH AFRICA, 2017 - 2029
- Figure 43:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 44:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, ASIA-PACIFIC, 2017 - 2029
- Figure 45:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 46:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 47:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, ASIA-PACIFIC, 2017 - 2029
- Figure 48:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, ASIA-PACIFIC, 2017 - 2029
- Figure 49:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 50:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 51:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, AUSTRALIA, 2017 - 2029
- Figure 52:
- VALUE OF OAT MILK MARKET, USD MN, AUSTRALIA, 2017 - 2029
- Figure 53:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 54:
- VALUE OF OAT MILK MARKET, USD MN, CHINA, 2017 - 2029
- Figure 55:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, INDIA, 2017 - 2029
- Figure 56:
- VALUE OF OAT MILK MARKET, USD MN, INDIA, 2017 - 2029
- Figure 57:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, INDONESIA, 2017 - 2029
- Figure 58:
- VALUE OF OAT MILK MARKET, USD MN, INDONESIA, 2017 - 2029
- Figure 59:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
- Figure 60:
- VALUE OF OAT MILK MARKET, USD MN, JAPAN, 2017 - 2029
- Figure 61:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, MALAYSIA, 2017 - 2029
- Figure 62:
- VALUE OF OAT MILK MARKET, USD MN, MALAYSIA, 2017 - 2029
- Figure 63:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NEW ZEALAND, 2017 - 2029
- Figure 64:
- VALUE OF OAT MILK MARKET, USD MN, NEW ZEALAND, 2017 - 2029
- Figure 65:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, PAKISTAN, 2017 - 2029
- Figure 66:
- VALUE OF OAT MILK MARKET, USD MN, PAKISTAN, 2017 - 2029
- Figure 67:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SOUTH KOREA, 2017 - 2029
- Figure 68:
- VALUE OF OAT MILK MARKET, USD MN, SOUTH KOREA, 2017 - 2029
- Figure 69:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF ASIA PACIFIC, 2017 - 2029
- Figure 70:
- VALUE OF OAT MILK MARKET, USD MN, REST OF ASIA PACIFIC, 2017 - 2029
- Figure 71:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 72:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, EUROPE, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 76:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, EUROPE, 2017 - 2029
- Figure 77:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 78:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
- Figure 79:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BELGIUM, 2017 - 2029
- Figure 80:
- VALUE OF OAT MILK MARKET, USD MN, BELGIUM, 2017 - 2029
- Figure 81:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, FRANCE, 2017 - 2029
- Figure 82:
- VALUE OF OAT MILK MARKET, USD MN, FRANCE, 2017 - 2029
- Figure 83:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
- Figure 84:
- VALUE OF OAT MILK MARKET, USD MN, GERMANY, 2017 - 2029
- Figure 85:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, ITALY, 2017 - 2029
- Figure 86:
- VALUE OF OAT MILK MARKET, USD MN, ITALY, 2017 - 2029
- Figure 87:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, NETHERLANDS, 2017 - 2029
- Figure 88:
- VALUE OF OAT MILK MARKET, USD MN, NETHERLANDS, 2017 - 2029
- Figure 89:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, RUSSIA, 2017 - 2029
- Figure 90:
- VALUE OF OAT MILK MARKET, USD MN, RUSSIA, 2017 - 2029
- Figure 91:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SPAIN, 2017 - 2029
- Figure 92:
- VALUE OF OAT MILK MARKET, USD MN, SPAIN, 2017 - 2029
- Figure 93:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, TURKEY, 2017 - 2029
- Figure 94:
- VALUE OF OAT MILK MARKET, USD MN, TURKEY, 2017 - 2029
- Figure 95:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED KINGDOM, 2017 - 2029
- Figure 96:
- VALUE OF OAT MILK MARKET, USD MN, UNITED KINGDOM, 2017 - 2029
- Figure 97:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF EUROPE, 2017 - 2029
- Figure 98:
- VALUE OF OAT MILK MARKET, USD MN, REST OF EUROPE, 2017 - 2029
- Figure 99:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 100:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, MIDDLE EAST, 2017 - 2029
- Figure 101:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 102:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 103:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 104:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, MIDDLE EAST, 2017 - 2029
- Figure 105:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 106:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 107:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BAHRAIN, 2017 - 2029
- Figure 108:
- VALUE OF OAT MILK MARKET, USD MN, BAHRAIN, 2017 - 2029
- Figure 109:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, KUWAIT, 2017 - 2029
- Figure 110:
- VALUE OF OAT MILK MARKET, USD MN, KUWAIT, 2017 - 2029
- Figure 111:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, OMAN, 2017 - 2029
- Figure 112:
- VALUE OF OAT MILK MARKET, USD MN, OMAN, 2017 - 2029
- Figure 113:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, SAUDI ARABIA, 2017 - 2029
- Figure 114:
- VALUE OF OAT MILK MARKET, USD MN, SAUDI ARABIA, 2017 - 2029
- Figure 115:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 116:
- VALUE OF OAT MILK MARKET, USD MN, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 117:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF MIDDLE EAST, 2017 - 2029
- Figure 118:
- VALUE OF OAT MILK MARKET, USD MN, REST OF MIDDLE EAST, 2017 - 2029
- Figure 119:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 120:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 121:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 122:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 123:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2017 - 2029
- Figure 124:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, NORTH AMERICA, 2017 - 2029
- Figure 125:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 126:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 127:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, CANADA, 2017 - 2029
- Figure 128:
- VALUE OF OAT MILK MARKET, USD MN, CANADA, 2017 - 2029
- Figure 129:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, MEXICO, 2017 - 2029
- Figure 130:
- VALUE OF OAT MILK MARKET, USD MN, MEXICO, 2017 - 2029
- Figure 131:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 132:
- VALUE OF OAT MILK MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 133:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2017 - 2029
- Figure 134:
- VALUE OF OAT MILK MARKET, USD MN, REST OF NORTH AMERICA, 2017 - 2029
- Figure 135:
- VOLUME OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, SOUTH AMERICA, 2017 - 2029
- Figure 136:
- VALUE OF OAT MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, SOUTH AMERICA, 2017 - 2029
- Figure 137:
- VOLUME SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 138:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL , %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 139:
- VOLUME OF OAT MILK MARKET BY COUNTRY, METRIC TONNES, SOUTH AMERICA, 2017 - 2029
- Figure 140:
- VALUE OF OAT MILK MARKET BY COUNTRY, USD MN, SOUTH AMERICA, 2017 - 2029
- Figure 141:
- VOLUME SHARE OF OAT MILK MARKET, BY COUNTRY , %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 142:
- VALUE SHARE OF OAT MILK MARKET, BY COUNTRY , %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 143:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, ARGENTINA, 2017 - 2029
- Figure 144:
- VALUE OF OAT MILK MARKET, USD MN, ARGENTINA, 2017 - 2029
- Figure 145:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, BRAZIL, 2017 - 2029
- Figure 146:
- VALUE OF OAT MILK MARKET, USD MN, BRAZIL, 2017 - 2029
- Figure 147:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 148:
- VALUE OF OAT MILK MARKET, USD MN, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 149:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2017 - 2029
- Figure 150:
- MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2017 - 2029
- Figure 151:
- VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022
Oat Milk Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
- Among distribution channels, the off-trade channel plays a major role in the sales of oat milk globally. Supermarkets and hypermarkets accounted for most oat milk sales among the off-trade channels. In 2022, supermarkets and hypermarkets accounted for 66% of the value share. These retail chains offer an inviting place for consumers to shop, allowing them to choose from several plant-based milk options provided by various companies, depending on their needs.
- With the growing vegan population and lactose-intolerant consumers, demand for oat milk from the on-trade channel, especially fast-food restaurants and coffee chains, is expected to increase. Top coffee chains, such as Starbucks, Costa Coffee, and Caffe Nero, offer oat milk to consumers. As of 2021, in the United States, restaurants and cafes included oat milk in their menus, a 50% increase compared to 2020. The trend also surged in Canada and increased by 300%.
- The online channel is expected to be the fastest-growing retail channel for oat milk sales. The sales value of oat milk is anticipated to grow by 54.5% in 2025 compared to 2022. As a part of strategic expansion, leading brands of oat milk are teaming up with online retailers to increase their sales. In 2021, Earth’s Own partnered with Amazon.ca, and in the same year, Plant Veda Foods Ltd completed an agreement with UniUni.com to sell a range of oat milk flavors to consumers. The major brand, Oatly, partnered with Netalico, a hands-on, merchant-focused e-commerce development agency that collaborates with merchants to build, optimize, maintain, and grow their online stores.
| Distribution Channel | Off-Trade | Convenience Stores |
| Online Retail | ||
| Specialist Retailers | ||
| Supermarkets and Hypermarkets | ||
| Others (Warehouse clubs, gas stations, etc.) | ||
| Distribution Channel | On-Trade | |
| Region | Africa | By Distribution Channel |
| Egypt | ||
| Nigeria | ||
| South Africa | ||
| Region | Asia-Pacific | By Distribution Channel |
| Australia | ||
| China | ||
| India | ||
| Indonesia | ||
| Japan | ||
| Malaysia | ||
| New Zealand | ||
| Pakistan | ||
| South Korea | ||
| Rest of Asia Pacific | ||
| Region | Europe | By Distribution Channel |
| Belgium | ||
| France | ||
| Germany | ||
| Italy | ||
| Netherlands | ||
| Russia | ||
| Spain | ||
| Turkey | ||
| United Kingdom | ||
| Rest of Europe | ||
| Region | Middle East | By Distribution Channel |
| Bahrain | ||
| Kuwait | ||
| Oman | ||
| Saudi Arabia | ||
| United Arab Emirates | ||
| Rest of Middle East | ||
| Region | North America | By Distribution Channel |
| Canada | ||
| Mexico | ||
| United States | ||
| Rest of North America | ||
| Region | South America | By Distribution Channel |
| Argentina | ||
| Brazil | ||
| Rest of South America |
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Market Definition
- Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
- Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
- Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
- Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
| Keyword | Definition |
|---|---|
| Cultured Butter | Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients. |
| Uncultured Butter | This type of butter is one which has not been processed in any way |
| Natural Cheese | The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk. |
| Processed Cheese | Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings. |
| Single Cream | Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk. |
| Double Cream | Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream |
| Whipping Cream | This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings. |
| Frozen Desserts | Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts |
| UHT Milk (Ultra-high temperature milk) | Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months. |
| Non-dairy butter/Plant-based butter | Butter made from plant-derived oil such as coconut, palm, etc. |
| Non-dairy Yogurt | Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas |
| On-trade | It refers to restaurants, QSRs, and bars. |
| Off-trade | It refers to supermarkets, hypermarkets, on-line channels, etc. |
| Neufchatel cheese | One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy. |
| Flexitarian | It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat. |
| Lactose Intolerance | Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products. |
| Cream Cheese | Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream. |
| Sorbets | Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey. |
| Sherbet | Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream. |
| Shelf stable | Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely. |
| DSD | Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer. |
| OU Kosher | Orthodox Union Kosher is a kosher certification agency based in New York City. |
| Gelato | Gelato is a frozen creamy dessert made with milk, heavy cream and sugar. |
| Grass-fed Cows | Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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