Global Online Board Games Market Size (2024 - 2029)

The global online board games market is poised for significant expansion, driven by increasing internet and smartphone penetration, particularly in developing regions. North America stands as a major market, while the APAC region is experiencing rapid growth due to rising disposable incomes and a youthful, tech-savvy population. The market's growth is further supported by the popularity of board game conventions and gaming cafes, despite competition from offline entertainment. The COVID-19 pandemic has also contributed to the market's expansion as people sought alternative entertainment options during lockdowns.

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Market Size of Global Online Board Games Industry

online board games market size
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.78 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Low

Major Players

online board games market share

*Disclaimer: Major Players sorted in no particular order

Online Board Games Market Analysis

Global Online Board Games Market is expected to grow significantly due to increasing user penetration rates in developing countries. North America is one of the largest markets for international online board games. Several factors are now driving the online gaming market. Increasing penetration of the internet and smartphones are some of the key drivers that have driven the growth of online board games in the region.

  • Further, the global online board games market will grow at a CAGR of 6.78% during the forecast period. Despite intense competition from offline entertainment sources, the market has been experiencing popularity and acceptance among players.
  • The eruption of the COVID-19 pandemic has expanded the market slightly. The imposition of lockdowns across the globe has positively affected online board games as an alternative for people for entertainment.
  • Nowadays, Cafes are facilitating online board games events to curb the steep decline in footfall after easing lockdown restrictions worldwide. These cafes in the US region have witnessed a 35% decline in footfall. There are several reasons for the significant growth of the global online board games market, including the emergence of board game conventions, gaming cafes, and nerd culture.
  • The increase in disposable incomes has been one of the major factors influencing the growth of online board games in the APAC region. Countries such as China, India, Japan, and South Korea, along with Malaysia and Indonesia, are expected to witness decent growth in demand due to the improvement in living standards coupled with growing internet penetration. Another major factor influencing the increase in the region is the presence of a large young smartphone-using population in China and India. The APAC online board games market is one of the fastest-growing segments.

Online Board Games Industry Segmentation

Global online board games revenues include app-based versions of the popular board or card games downloaded from any app store for Android or iOS-based phones.

Global Online Board Games Market is segmented by types (Advertising, In-App Purchase, Paid App) and Geography.

By Type
Advertising
In-App Purchase
App Purchase
By Geography
North America
United States
Canada
Europe
United Kingdom
Germany
Spain
France
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle-East and Africa
Saudi Arabia
South Africa
Nigeria
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Global Online Board Games Market Size Summary

The global online board games market is poised for significant growth, driven by increasing internet and smartphone penetration, particularly in developing regions. North America stands as a major market, bolstered by the rise of online gaming during the COVID-19 pandemic, which offered an alternative entertainment source during lockdowns. The market's expansion is further supported by the emergence of board game conventions, gaming cafes, and a burgeoning nerd culture. In the Asia-Pacific region, countries like China, India, Japan, and South Korea are experiencing robust demand due to rising disposable incomes and a large, young smartphone-using population. This region is recognized as one of the fastest-growing segments within the market.

The market landscape is competitive, with key players such as Zynga Inc., GungHo Online Entertainment Inc., Nintendo Co. Ltd, Asmodee Digital, Tencent, and Chess.com actively engaging in strategies like product development, global expansion, and strategic partnerships. The proliferation of smartphone users has significantly contributed to the market's growth, with traditional games like chess and Monopoly gaining popularity on mobile platforms. Revenue from app stores has seen substantial increases, reflecting a shift from freemium to paid gaming apps. Notable developments include collaborations and new features that enhance social gaming experiences, such as Zynga's introduction of Clubs in Words With Friends 2 and Hasbro's partnership with the New York Times for a Wordle-themed party game.

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Global Online Board Games Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Internet penetration

      2. 1.1.2 Increasing Users of Smartphones

    2. 1.2 Market Challenges

      1. 1.2.1 Lack of Governmnet Regulation

      2. 1.2.2 Online Fraud regarding User Privacy and Security Issues

    3. 1.3 Commentary on the Usage of Online Board gaming, By Gender

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Advertising

      2. 2.1.2 In-App Purchase

      3. 2.1.3 App Purchase

    2. 2.2 By Geography

      1. 2.2.1 North America

        1. 2.2.1.1 United States

        2. 2.2.1.2 Canada

      2. 2.2.2 Europe

        1. 2.2.2.1 United Kingdom

        2. 2.2.2.2 Germany

        3. 2.2.2.3 Spain

        4. 2.2.2.4 France

        5. 2.2.2.5 Rest of Europe

      3. 2.2.3 Asia-Pacific

        1. 2.2.3.1 China

        2. 2.2.3.2 India

        3. 2.2.3.3 Japan

        4. 2.2.3.4 South Korea

        5. 2.2.3.5 Rest of Asia Pacific

      4. 2.2.4 Latin America

        1. 2.2.4.1 Brazil

        2. 2.2.4.2 Mexico

      5. 2.2.5 Middle-East and Africa

        1. 2.2.5.1 Saudi Arabia

        2. 2.2.5.2 South Africa

        3. 2.2.5.3 Nigeria

Global Online Board Games Market Size FAQs

The Global Online Board Games Market is projected to register a CAGR of 6.78% during the forecast period (2024-2029)

GungHo Online Entertainment Inc. ( SoftBank Group), Nintendo Co. Ltd, Tencent Holdings Limited, Asmodee Digital and Take-Two Interactive (Zynga Inc.) are the major companies operating in the Global Online Board Games Market.

Online Board Games Market Report Snapshots

Online Board Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)