Market Size of Online Event Ticketing Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 82.23 Billion |
| Market Size (2029) | USD 99.04 Billion |
| CAGR (2024 - 2029) | 3.79 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Online Event Ticketing Market Analysis
The Online Event Ticketing Market size is estimated at USD 82.23 billion in 2024, and is expected to reach USD 99.04 billion by 2029, growing at a CAGR of 3.79% during the forecast period (2024-2029).
The market is experiencing growth due to the widespread use of the Internet and the popularity of mobile apps for booking tickets to movies, sports events, and live shows. This trend is especially significant in the Asia-Pacific region, where customers are willing to pay extra fees for online convenience and to avoid long queues. These factors have had a positive impact on the market's growth.
- Online ticketing services heavily rely on robust marketing and promotional efforts to boost ticket sales. The convenience of purchasing tickets via smartphones and tablets has revolutionized the ticketing industry. Key service providers are now creating user-friendly apps for both Android and iOS, streamlining the ticket-buying process.
- Mobile devices have become the preferred choice for ticket purchases due to lower Internet costs and the widespread availability of 4G and 5G. Mobile booking is perceived as simpler than traditional online booking via computers. Software developers continuously improve user-friendly interfaces and provide frequent updates to enhance the overall user experience.
- The proliferation of mobile devices significantly supports the growth of event ticketing through online platforms, which provide user-friendly apps that allow users to browse events, purchase tickets, and manage them directly from their smartphones. This eliminates the need for a traditional ticketing system, offering greater convenience and accessibility.
- Government regulation can pose a threat to the online event ticketing market by imposing restrictions or requirements that increase operating costs, limit pricing flexibility, or hinder innovation.
- The COVID-19 pandemic led to widespread cancellations of events, causing a sharp decline in demand for online event tickets. With restrictions on gatherings and social distancing measures, many events transitioned to virtual formats or were postponed indefinitely, leading to decreased revenue for online ticketing platforms. Additionally, uncertainty and consumer reluctance to attend events further contributed to the downturn in the online event ticketing market.
Online Event Ticketing Industry Segmentation
The study tracks the revenue accrued from the sale of tickets for movies, music concerts, and sporting events through online ticketing platforms across the globe.
The online event ticketing market is segmented by application (movies, sports, music events, and other applications) and by geography (North America (United States and Canada), Europe (Germany, France, United Kingdom, and Rest of Europe), Asia-Pacific (India, China, Japan, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), and Middle East and Africa (United Arab Emirates, South Africa, and Rest of Middle East and Africa)). The market sizes and forecasts are provided in terms of value in (USD) for all the above segments.
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| Movies | |
| Sports | |
| Music Events | |
| Other Applications |
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Online Event Ticketing Market Size Summary
The online event ticketing market is poised for steady growth, driven by the increasing adoption of internet and mobile app technologies for booking tickets to various events such as movies, sports, and live shows. This trend is particularly pronounced in the Asia-Pacific region, where consumers are willing to pay extra for the convenience of online ticketing, avoiding long queues. The market's expansion is supported by the proliferation of mobile devices and the availability of advanced internet connectivity, which have made mobile booking a preferred choice. Key players in the industry are focusing on developing user-friendly applications for both Android and iOS platforms, enhancing the ticket purchasing experience through regular updates and improved interfaces. However, the market faces challenges from government regulations that could impose additional costs or limit pricing flexibility.
The resurgence of live events post-pandemic has significantly bolstered the online event ticketing market, with music concerts and festivals driving ticket sales and enhancing accessibility. The integration of ticketing services with music streaming platforms has further increased visibility and convenience for consumers. The market is also witnessing strategic partnerships and innovations among major players like Eventbrite, SeatGeek, and Ticketmaster, which are expanding their service offerings to maintain a competitive edge. Government support for sports and cultural events, particularly in regions like Canada, is expected to further boost demand for online ticketing services. As the market continues to evolve, transparency measures and regulatory frameworks are likely to enhance consumer trust and drive further growth.
Online Event Ticketing Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Buyers/Consumers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitutes
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1.2.5 Intensity of Competitive Rivalry
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1.3 Market Drivers
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1.3.1 Mobile Devices Expected to Fuel the Market Growth
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1.3.2 Rise In Internet Connectivity
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1.4 Market Restraints
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1.4.1 Government Regulation
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1.5 Assessment of Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Application
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2.1.1 Movies
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2.1.2 Sports
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2.1.3 Music Events
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2.1.4 Other Applications
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2.2 By Geography
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2.2.1 North America
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2.2.1.1 United States
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2.2.1.2 Canada
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2.2.2 Europe
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2.2.2.1 Germany
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2.2.2.2 France
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2.2.2.3 United Kingdom
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2.2.2.4 Rest of Europe
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2.2.3 Asia-Pacific
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2.2.3.1 India
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2.2.3.2 China
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2.2.3.3 Japan
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2.2.3.4 Rest of Asia-Pacific
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2.2.4 Latin America
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2.2.4.1 Brazil
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2.2.4.2 Argentina
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2.2.4.3 Rest of Latin America
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2.2.5 Middle East and Africa
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2.2.5.1 United Arab Emirates
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2.2.5.2 South Africa
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2.2.5.3 Rest of Middle East and Africa
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Online Event Ticketing Market Size FAQs
How big is the Online Event Ticketing Market?
The Online Event Ticketing Market size is expected to reach USD 82.23 billion in 2024 and grow at a CAGR of 3.79% to reach USD 99.04 billion by 2029.
What is the current Online Event Ticketing Market size?
In 2024, the Online Event Ticketing Market size is expected to reach USD 82.23 billion.
