Organic Fruits and Vegetables Market Size (2024 - 2029)

The organic fruits and vegetables market is projected to experience significant growth, driven by increasing consumer awareness of healthy diets and changing lifestyles. The market's expansion is supported by the rising dependency of the working population on nutrient-rich organic produce due to hectic schedules. Investments by small and mid-sized companies in healthier product offerings, along with the growth of online shopping platforms, are further contributing to the market's development. However, challenges such as high prices and unclear regulatory guidelines may hinder growth. Government initiatives promoting organic farming also play a crucial role in enhancing the market's potential.

Market Size of Organic Fruits and Vegetables Industry

Organic Fruits and Vegetables Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 46.19 Billion
Market Size (2029) USD 75.11 Billion
CAGR (2024 - 2029) 10.21 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Organic Fruits and Vegetables Market Major Players

*Disclaimer: Major Players sorted in no particular order

Organic Fruits and Vegetables Market Analysis

The Organic Fruits and Vegetables Market size is estimated at USD 46.19 billion in 2024, and is expected to reach USD 75.11 billion by 2029, growing at a CAGR of 10.21% during the forecast period (2024-2029).

  • The increase in consumer awareness about healthy diets, along with changing lifestyles and food habits, is expected to support the growth of the organic fruits and vegetables market in the coming years. The working population around the world is struggling to fulfill the daily nutrient requirements owing to hectic work schedules. This is increasing their dependency on organic fruits and vegetables that help provide useful nutrients, such as iron, vitamin C, phosphorus, and magnesium. 
  • Moreover, the increase in investments by small and mid-sized food product manufacturing companies to offer more healthy products to consumers will further support the growth of the market. However, the high price of products with organic labels on fruits and vegetables, combined with unclear regulatory guidelines, may stymie market growth.
  • The emergence of the internet of things at a commercial level, the rise in globalization, and the growing trend of shopping on online platforms are contributing to the growth of the market. Online sales of organic fruits and vegetables made people export them from highly-producing countries such as China and India to low-producing countries such as Spain, Canada, and Japan. Big Basket, Nature Basket, Orgpick, and other online selling platforms that specialize in selling organic fruits and vegetables have grown in popularity on a national and international scale.The availability of such online platforms for selling organic fruits and vegetables and the growing use of internet-enabled smartphones are likely to boost the growth of the organic fruits and vegetable market during the forecast period.
  • In addition, government initiatives related to the market are further boosting its growth. For instance, the Paramparagat Krishi Vikas Yojana by the GOI promotes cluster-based organic farming with PGS (Participatory Guarantee System) certification. Cluster formation, training, certification, and marketing are supported under the scheme. The assistance of Rs. 50,000 (USD 604.2) per hectare over 3 years is provided, out of which 62 percent is given as an incentive to a farmer towards organic inputs.

Organic Fruits and Vegetables Industry Segmentation

Organic fruits and vegetables refer to fruits and vegetables that are grown without synthetic pesticides, and are certified as organic. The Organic Fruits and Vegetables Market is segmented by Fruits (Banana, Apple, Berries, Grapes, Kiwi, and Other Fruits), Vegetables (Leafy Vegetables, Tomato, Potato, and Other Vegetables), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers market size and forecasts in terms of value (USD million) and volume (Metric ton) for all the above segments.

Fruits
Banana
Apple
Berries
Grapes
Kiwi
Other Fruits
Vegetables
Leafy Vegetables
Tomato
Potato
Other Vegetables
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
France
United Kingdom
Italy
Austria
Spain
Belgium
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Africa
South Africa
Egypt
Rest of Africa
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Organic Fruits and Vegetables Market Size Summary

The organic fruits and vegetables market is poised for significant growth, driven by increasing consumer awareness of healthy diets and changing lifestyles. As more individuals seek to meet their nutritional needs amidst busy schedules, the demand for organic produce, rich in essential nutrients, is on the rise. This trend is further supported by investments from small and mid-sized food manufacturers aiming to offer healthier options. However, challenges such as the high cost of organic products and unclear regulatory guidelines may hinder market expansion. The proliferation of online shopping platforms and the globalization of trade have facilitated the export of organic fruits and vegetables from high-producing countries to regions with lower production, enhancing market accessibility and growth.

Government initiatives and support for organic farming are also contributing to market expansion. Programs like India's Paramparagat Krishi Vikas Yojana promote organic farming through financial incentives and certification support, encouraging farmers to transition from conventional to organic practices. The growing focus on sustainable farming and food safety concerns has led to an increase in organic cultivation areas worldwide. North America, holding the largest market share, is experiencing growth due to rising disposable incomes and heightened consumer interest in health and fitness. The region's emphasis on sustainable development and the use of natural fertilizers further bolster the demand for organic produce, which is also being integrated into skincare and beauty products.

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Organic Fruits and Vegetables Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Value Chain Analysis

  2. 2. MARKET SEGMENTATION

    1. 2.1 Fruits

      1. 2.1.1 Banana

      2. 2.1.2 Apple

      3. 2.1.3 Berries

      4. 2.1.4 Grapes

      5. 2.1.5 Kiwi

      6. 2.1.6 Other Fruits

    2. 2.2 Vegetables

      1. 2.2.1 Leafy Vegetables

      2. 2.2.2 Tomato

      3. 2.2.3 Potato

      4. 2.2.4 Other Vegetables

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 France

        3. 2.3.2.3 United Kingdom

        4. 2.3.2.4 Italy

        5. 2.3.2.5 Austria

        6. 2.3.2.6 Spain

        7. 2.3.2.7 Belgium

        8. 2.3.2.8 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 India

        2. 2.3.3.2 China

        3. 2.3.3.3 Japan

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Egypt

        3. 2.3.5.3 Rest of Africa

Organic Fruits and Vegetables Market Size FAQs

The Organic Fruits and Vegetables Market size is expected to reach USD 46.19 billion in 2024 and grow at a CAGR of 10.21% to reach USD 75.11 billion by 2029.

In 2024, the Organic Fruits and Vegetables Market size is expected to reach USD 46.19 billion.

Organic Fruits and Vegetables Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)