Pet Veterinary Diet Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 21.24 Billion |
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Market Size (2029) | USD 33.63 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 9.63 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Pet Veterinary Diet Market Analysis
The Pet Veterinary Diet Market size is estimated at USD 21.24 billion in 2024, and is expected to reach USD 33.63 billion by 2029, growing at a CAGR of 9.63% during the forecast period (2024-2029).
21.24 Billion
Market Size in 2024 (USD)
33.63 Billion
Market Size in 2029 (USD)
11.23 %
CAGR (2017-2023)
9.63 %
CAGR (2024-2029)
Largest Market by Sub Product
22.23 %
value share, Digestive Sensitivity, 2022
The rising prevalence of digestive issues among pets is driving the segment, as these products contain digestive enzymes that effectively support the gut health of pets.
Largest Market by Region
47.91 %
value share, North America, 2022
The share of the region has increased due to its higher pet ownership rates, increasing concerns about pet health, and rising demand for preventive healthcare measures.
Fastest-growing Market by Sub Product
10.97 %
Projected CAGR, Oral Care Diets, 2023-2029
The increasing prevalence of oral and dental issues among pets and the significance of these diets in promoting oral and dental health are driving the segment’s growth.
Fastest-growing Market by Region
14.18 %
Projected CAGR, South America, 2023-2029
The regional market is growing due to the rising pet ownership rates and increasing consumer spending on custom-made veterinary diets based on specific pet health requirements.
Leading Market Player
15.67 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader due to its heavy investments toward launching products that are focused on targeting multiple pet health issues, such as digestive and urinary tract diseases.
Dogs dominated the global pet veterinary diets market due to their increasing susceptibility to various diseases
- Global pet ownership rates are steadily rising as the global economy is rapidly growing, driven by increasing urbanization and industrial rates. The attitude toward pets has been evolving, particularly in developing countries over the years. As a result, the global veterinary diet market reached USD 17.64 billion in 2022, which increased by 74.4% between 2017 and 2022. This growth is driven by the growing trend of pet humanization.
- The dog segment held a major share of the global pet veterinary diet market, with a value of USD 9.11 billion in 2022. This dominance is attributed to the presence of a large population of dogs and their increased susceptibility to various diseases due to their lifestyle and genetics. Furthermore, the larger size of dogs necessitates a higher demand for veterinary diets to meet their specific nutritional needs.
- The cats segment is emerging as one of the fastest-growing segments in the global pet veterinary diet market, with a projected CAGR of 7.5% during the forecast period. This is owing to the significant increase in the cat population as a result of the growing popularity of cats as pets due to their low maintenance requirements and cost-effectiveness compared to other pets.
- Other pets also have significant requirements for veterinary diets to prevent various potential health problems. However, the population of other pets is low due to legal and environmental restrictions. As a result, the other pets' veterinary diet market reached a value of USD 2.76 billion in 2022.
- The increasing awareness among pet owners and the growing population of pets are estimated to drive the global pet veterinary diet market during the forecast period.
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Growing pet humanization and increasing pet owners focus on their pet health driving the pet veterinary diets market
- In the global veterinary diets market, North America held the largest market share, accounting for 47.9% of the market in 2022. In the region, the United States is the largest market, valued at USD 7.54 billion in the same year. The large market share of the United States can be attributed to the prevalent usage of specialized pet diets and the growing trend of pet humanization, where pets are regarded as family members and receive specialized care.
- Europe has the second-largest share of the global pet veterinary diets market, with a value of USD 4.64 billion in 2022. The region's growth is highly driven by increasing awareness of pet owners on their pet health and well-being. Veterinary diets have gained significant importance across the region. Europe's pet veterinary diets market increased by 44.6% between 2017 and 2021, owing to the rising pet population in the region, which reached 324.4 million in 2022, increasing from 290.5 million in 2017.
- Asia-Pacific accounted for 17.6% of the market, valued at USD 3.10 billion in 2022. Asia-Pacific had a major share due to its pet population being 32.8% of the global pet population in the same period. The growing awareness about pet health concerns and pet humanization trend among pet owners in Asia-Pacific increased the pet veterinary diets market in the region by 40% between 2017 and 2021.
- South America is the fastest-growing region for the pet veterinary diets market, which is anticipated to record a CAGR of 14.2% during the forecast period. This can be attributed to the growing pet owner's focus on their pet health driven by the increasing pet humanization.
- The growing pet population and pet humanization globally are the factors anticipated to drive the market during the forecast period.
Global Pet Veterinary Diet Market Trends
Cats are the second-largest adopted pets globally due to their growing adoption as companions and increasing awareness about the benefits of owning a cat
- Globally, cats are being less adopted compared to the adoption of dogs. In 2022, the cat population accounted for 24.8% of the global pet population, witnessing an increase in the population by 19.2% between 2017 and 2022. The share of cats will be higher in Europe as they consider them to be a symbol of luck or fortune. This has been true since historical times, particularly in Russia, which has been a major country with a high population of cats as pets. The high growth of the cat population globally was because of the rise in pet humanization. Cats require less space to live compared to dogs and can stay alone in a home for a longer time while no human is available to take care of the cat. For instance, between 2017 and 2022, more than 70% of pet parents, including cat parents, in Russia and the United States considered cats as family members, friends, or children.
- Moreover, there was a significant increase in cat adoption during the pandemic as people had to stay indoors, and cats can stay indoors without being cooped up and are silent animals compared to dogs. The United States witnessed higher adoption of cats as pets during the pandemic because of the work-from-home culture, leading to a demand for companionship and a higher number of pet owners being millennials. For instance, in 2022, millennials were 33% of pet parents in the United States. The higher adoption of cats during the pandemic is expected to have a positive impact for a longer period on the pet food market's growth. Factors such as an increase in the adoption and purchase of cats and an increase in pet humanization are expected to help the growth of the pet cat population, and it further helps in the growth of the pet food market during the forecast period.
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North America and Europe are spending on pet veterinary diets, and the increasing concerns of pet owners for their pet's health and well-being is driving the pet expenditure
- Globally, there is a trend of increase in pet expenditure, and pet expenditure increased by 25.4% between 2017 and 2022 because of the rise in premiumization and growing health concerns. Dogs have a higher share of pet expenditure, which accounted for 39.7% in 2022. It has a higher share due to the higher consumption of pet food than cats and being fed with premium pet food.
- Pet parents invest the highest share of the pet expenditure on pet food as they are concerned about their pets' well-being. There has been a rise in providing other services such as pet grooming, pet daycare, and pet walking for better socialization with other pets and good-looking pets. This trend has been witnessed in regions such as North America, Europe, and Asia-Pacific. For instance, pet food accounted for 21% of pet expenses in the United States in 2022. Moreover, people are purchasing premium pet food as they want their pets to consume high-quality food and are willing to pay premium prices. In the United States, about 40% of pet parents purchased premium pet food in 2022, and in Hong Kong's cat food market, the premium pet food segment accounted for 75% of pet food sales in 2022.
- There has been a change in purchasing veterinary diets from offline stores to online stores, especially after the pandemic, because of the large number of pet products available on websites, but there are countries such as the Netherlands where pet parents prefer purchasing from pet stores due to the quality of the products offered by them. For instance, in the United States, online sales of pet care, including veterinary diets, increased from 32% in 2020 to 40% in 2022. Premiumization and growing concern about health are the factors expected to contribute to the increase in pet expenditure during 2023-2029.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- North America and Asia-Pacific have the highest dog populations due to evolving pet ecosystems, along with the availability of dogs for adoption and purchase from animal shelters
- The evolving pet ecosystem and the rising availability of acquisition channels for other animals' adoption are driving the other animals' market globally
Pet Veterinary Diet Industry Overview
The Pet Veterinary Diet Market is fragmented, with the top five companies occupying 34.77%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., Mars Incorporated, Nestle (Purina) and Schell & Kampeter Inc. (Diamond Pet Foods) (sorted alphabetically).
Pet Veterinary Diet Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
General Mills Inc.
Mars Incorporated
Nestle (Purina)
Schell & Kampeter Inc. (Diamond Pet Foods)
Other important companies include Affinity Petcare SA, Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Heristo aktiengesellschaft, PLB International.
*Disclaimer: Major Players sorted in alphabetical order.
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Pet Veterinary Diet Market News
- April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
- March 2023: Colgate-Palmolive Company's pet care subsidiary Hill’s Pet Nutrition launched its new line of prescription diets to support pets diagnosed with cancer. This prescription line, Diet ONC Care, offers complete and balanced formulas in both dry and wet forms for cats and dogs.
- January 2023: Purina Pro Plan Veterinary Diets, a brand of Nestlé Purina PetCare, partnered with the American Veterinary Medical Foundation (AVMF) to help expand the AVMF Reaching Every Animal with Charitable Care (REACH) program. This program offers grants to veterinarians who provide immediate treatment for pets whose owners are experiencing financial hardship. This strategy helps increase the sales of veterinary diets.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Pet Veterinary Diet Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Sub Product
- 5.1.1 Diabetes
- 5.1.2 Digestive Sensitivity
- 5.1.3 Oral Care Diets
- 5.1.4 Renal
- 5.1.5 Urinary tract disease
- 5.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
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5.4 Region
- 5.4.1 Africa
- 5.4.1.1 By Country
- 5.4.1.1.1 South Africa
- 5.4.1.1.2 Rest of Africa
- 5.4.2 Asia-Pacific
- 5.4.2.1 By Country
- 5.4.2.1.1 Australia
- 5.4.2.1.2 China
- 5.4.2.1.3 India
- 5.4.2.1.4 Indonesia
- 5.4.2.1.5 Japan
- 5.4.2.1.6 Malaysia
- 5.4.2.1.7 Philippines
- 5.4.2.1.8 Taiwan
- 5.4.2.1.9 Thailand
- 5.4.2.1.10 Vietnam
- 5.4.2.1.11 Rest of Asia-Pacific
- 5.4.3 Europe
- 5.4.3.1 By Country
- 5.4.3.1.1 France
- 5.4.3.1.2 Germany
- 5.4.3.1.3 Italy
- 5.4.3.1.4 Netherlands
- 5.4.3.1.5 Poland
- 5.4.3.1.6 Russia
- 5.4.3.1.7 Spain
- 5.4.3.1.8 United Kingdom
- 5.4.3.1.9 Rest of Europe
- 5.4.4 North America
- 5.4.4.1 By Country
- 5.4.4.1.1 Canada
- 5.4.4.1.2 Mexico
- 5.4.4.1.3 United States
- 5.4.4.1.4 Rest of North America
- 5.4.5 South America
- 5.4.5.1 By Country
- 5.4.5.1.1 Argentina
- 5.4.5.1.2 Brazil
- 5.4.5.1.3 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Affinity Petcare SA
- 6.4.2 Alltech
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 General Mills Inc.
- 6.4.6 Heristo aktiengesellschaft
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 PLB International
- 6.4.10 Schell & Kampeter Inc. (Diamond Pet Foods)
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, GLOBAL, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, GLOBAL, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, GLOBAL, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, GLOBAL, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, GLOBAL, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, GLOBAL, 2017 - 2022
- Figure 7:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 8:
- VALUE OF PET VETERINARY DIETS, USD, GLOBAL, 2017 - 2029
- Figure 9:
- VOLUME OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, METRIC TON, GLOBAL, 2017 - 2029
- Figure 10:
- VALUE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, USD, GLOBAL, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF DIABETES, METRIC TON, GLOBAL, 2017 - 2029
- Figure 14:
- VALUE OF DIABETES, USD, GLOBAL, 2017 - 2029
- Figure 15:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 16:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, GLOBAL, 2017 - 2029
- Figure 17:
- VALUE OF DIGESTIVE SENSITIVITY, USD, GLOBAL, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 19:
- VOLUME OF ORAL CARE DIETS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 20:
- VALUE OF ORAL CARE DIETS, USD, GLOBAL, 2017 - 2029
- Figure 21:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 22:
- VOLUME OF RENAL, METRIC TON, GLOBAL, 2017 - 2029
- Figure 23:
- VALUE OF RENAL, USD, GLOBAL, 2017 - 2029
- Figure 24:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 25:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, GLOBAL, 2017 - 2029
- Figure 26:
- VALUE OF URINARY TRACT DISEASE, USD, GLOBAL, 2017 - 2029
- Figure 27:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 28:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 29:
- VALUE OF OTHER VETERINARY DIETS, USD, GLOBAL, 2017 - 2029
- Figure 30:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, GLOBAL, 2022 AND 2029
- Figure 31:
- VOLUME OF PET VETERINARY DIETS BY PET TYPE, METRIC TON, GLOBAL, 2017 - 2029
- Figure 32:
- VALUE OF PET VETERINARY DIETS BY PET TYPE, USD, GLOBAL, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF PET VETERINARY DIETS BY PET TYPE, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF PET VETERINARY DIETS BY PET TYPE, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF PET CAT VETERINARY DIETS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 36:
- VALUE OF PET CAT VETERINARY DIETS, USD, GLOBAL, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET CAT VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 38:
- VOLUME OF PET DOG VETERINARY DIETS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 39:
- VALUE OF PET DOG VETERINARY DIETS, USD, GLOBAL, 2017 - 2029
- Figure 40:
- VALUE SHARE OF PET DOG VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 41:
- VOLUME OF OTHER PETS VETERINARY DIETS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PETS VETERINARY DIETS, USD, GLOBAL, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PETS VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 44:
- VOLUME OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 45:
- VALUE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, USD, GLOBAL, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, METRIC TON, GLOBAL, 2017 - 2029
- Figure 49:
- VALUE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, USD, GLOBAL, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 51:
- VOLUME OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, METRIC TON, GLOBAL, 2017 - 2029
- Figure 52:
- VALUE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, USD, GLOBAL, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 54:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, METRIC TON, GLOBAL, 2017 - 2029
- Figure 55:
- VALUE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, USD, GLOBAL, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 57:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 58:
- VALUE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, GLOBAL, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 60:
- VOLUME OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, METRIC TON, GLOBAL, 2017 - 2029
- Figure 61:
- VALUE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, USD, GLOBAL, 2017 - 2029
- Figure 62:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, GLOBAL, 2022 AND 2029
- Figure 63:
- VOLUME OF PET VETERINARY DIETS BY REGION, METRIC TON, GLOBAL, 2017 - 2029
- Figure 64:
- VALUE OF PET VETERINARY DIETS BY REGION, USD, GLOBAL, 2017 - 2029
- Figure 65:
- VOLUME SHARE OF PET VETERINARY DIETS BY REGION, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 66:
- VALUE SHARE OF PET VETERINARY DIETS BY REGION, %, GLOBAL, 2017 VS 2023 VS 2029
- Figure 67:
- VOLUME OF PET VETERINARY DIETS BY COUNTRY, METRIC TON, AFRICA, 2017 - 2029
- Figure 68:
- VALUE OF PET VETERINARY DIETS BY COUNTRY, USD, AFRICA, 2017 - 2029
- Figure 69:
- VOLUME SHARE OF PET VETERINARY DIETS BY COUNTRY, %, AFRICA, 2017 VS 2023 VS 2029
- Figure 70:
- VALUE SHARE OF PET VETERINARY DIETS BY COUNTRY, %, AFRICA, 2017 VS 2023 VS 2029
- Figure 71:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, SOUTH AFRICA, 2017 - 2029
- Figure 72:
- VALUE OF PET VETERINARY DIETS, USD, SOUTH AFRICA, 2017 - 2029
- Figure 73:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, SOUTH AFRICA, 2022 AND 2029
- Figure 74:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, REST OF AFRICA, 2017 - 2029
- Figure 75:
- VALUE OF PET VETERINARY DIETS, USD, REST OF AFRICA, 2017 - 2029
- Figure 76:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, REST OF AFRICA, 2022 AND 2029
- Figure 77:
- VOLUME OF PET VETERINARY DIETS BY COUNTRY, METRIC TON, ASIA-PACIFIC, 2017 - 2029
- Figure 78:
- VALUE OF PET VETERINARY DIETS BY COUNTRY, USD, ASIA-PACIFIC, 2017 - 2029
- Figure 79:
- VOLUME SHARE OF PET VETERINARY DIETS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 80:
- VALUE SHARE OF PET VETERINARY DIETS BY COUNTRY, %, ASIA-PACIFIC, 2017 VS 2023 VS 2029
- Figure 81:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, AUSTRALIA, 2017 - 2029
- Figure 82:
- VALUE OF PET VETERINARY DIETS, USD, AUSTRALIA, 2017 - 2029
- Figure 83:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, AUSTRALIA, 2022 AND 2029
- Figure 84:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, CHINA, 2017 - 2029
- Figure 85:
- VALUE OF PET VETERINARY DIETS, USD, CHINA, 2017 - 2029
- Figure 86:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, CHINA, 2022 AND 2029
- Figure 87:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, INDIA, 2017 - 2029
- Figure 88:
- VALUE OF PET VETERINARY DIETS, USD, INDIA, 2017 - 2029
- Figure 89:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, INDIA, 2022 AND 2029
- Figure 90:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, INDONESIA, 2017 - 2029
- Figure 91:
- VALUE OF PET VETERINARY DIETS, USD, INDONESIA, 2017 - 2029
- Figure 92:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, INDONESIA, 2022 AND 2029
- Figure 93:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, JAPAN, 2017 - 2029
- Figure 94:
- VALUE OF PET VETERINARY DIETS, USD, JAPAN, 2017 - 2029
- Figure 95:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, JAPAN, 2022 AND 2029
- Figure 96:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, MALAYSIA, 2017 - 2029
- Figure 97:
- VALUE OF PET VETERINARY DIETS, USD, MALAYSIA, 2017 - 2029
- Figure 98:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, MALAYSIA, 2022 AND 2029
- Figure 99:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 100:
- VALUE OF PET VETERINARY DIETS, USD, PHILIPPINES, 2017 - 2029
- Figure 101:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, PHILIPPINES, 2022 AND 2029
- Figure 102:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, TAIWAN, 2017 - 2029
- Figure 103:
- VALUE OF PET VETERINARY DIETS, USD, TAIWAN, 2017 - 2029
- Figure 104:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, TAIWAN, 2022 AND 2029
- Figure 105:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, THAILAND, 2017 - 2029
- Figure 106:
- VALUE OF PET VETERINARY DIETS, USD, THAILAND, 2017 - 2029
- Figure 107:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, THAILAND, 2022 AND 2029
- Figure 108:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, VIETNAM, 2017 - 2029
- Figure 109:
- VALUE OF PET VETERINARY DIETS, USD, VIETNAM, 2017 - 2029
- Figure 110:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, VIETNAM, 2022 AND 2029
- Figure 111:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 112:
- VALUE OF PET VETERINARY DIETS, USD, REST OF ASIA-PACIFIC, 2017 - 2029
- Figure 113:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, REST OF ASIA-PACIFIC, 2022 AND 2029
- Figure 114:
- VOLUME OF PET VETERINARY DIETS BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
- Figure 115:
- VALUE OF PET VETERINARY DIETS BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 116:
- VOLUME SHARE OF PET VETERINARY DIETS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 117:
- VALUE SHARE OF PET VETERINARY DIETS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 118:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, FRANCE, 2017 - 2029
- Figure 119:
- VALUE OF PET VETERINARY DIETS, USD, FRANCE, 2017 - 2029
- Figure 120:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, FRANCE, 2022 AND 2029
- Figure 121:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, GERMANY, 2017 - 2029
- Figure 122:
- VALUE OF PET VETERINARY DIETS, USD, GERMANY, 2017 - 2029
- Figure 123:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, GERMANY, 2022 AND 2029
- Figure 124:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, ITALY, 2017 - 2029
- Figure 125:
- VALUE OF PET VETERINARY DIETS, USD, ITALY, 2017 - 2029
- Figure 126:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, ITALY, 2022 AND 2029
- Figure 127:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 128:
- VALUE OF PET VETERINARY DIETS, USD, NETHERLANDS, 2017 - 2029
- Figure 129:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, NETHERLANDS, 2022 AND 2029
- Figure 130:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, POLAND, 2017 - 2029
- Figure 131:
- VALUE OF PET VETERINARY DIETS, USD, POLAND, 2017 - 2029
- Figure 132:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, POLAND, 2022 AND 2029
- Figure 133:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, RUSSIA, 2017 - 2029
- Figure 134:
- VALUE OF PET VETERINARY DIETS, USD, RUSSIA, 2017 - 2029
- Figure 135:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, RUSSIA, 2022 AND 2029
- Figure 136:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, SPAIN, 2017 - 2029
- Figure 137:
- VALUE OF PET VETERINARY DIETS, USD, SPAIN, 2017 - 2029
- Figure 138:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, SPAIN, 2022 AND 2029
- Figure 139:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
- Figure 140:
- VALUE OF PET VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
- Figure 141:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
- Figure 142:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, REST OF EUROPE, 2017 - 2029
- Figure 143:
- VALUE OF PET VETERINARY DIETS, USD, REST OF EUROPE, 2017 - 2029
- Figure 144:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, REST OF EUROPE, 2022 AND 2029
- Figure 145:
- VOLUME OF PET VETERINARY DIETS BY COUNTRY, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 146:
- VALUE OF PET VETERINARY DIETS BY COUNTRY, USD, NORTH AMERICA, 2017 - 2029
- Figure 147:
- VOLUME SHARE OF PET VETERINARY DIETS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 148:
- VALUE SHARE OF PET VETERINARY DIETS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 149:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, CANADA, 2017 - 2029
- Figure 150:
- VALUE OF PET VETERINARY DIETS, USD, CANADA, 2017 - 2029
- Figure 151:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, CANADA, 2022 AND 2029
- Figure 152:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, MEXICO, 2017 - 2029
- Figure 153:
- VALUE OF PET VETERINARY DIETS, USD, MEXICO, 2017 - 2029
- Figure 154:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, MEXICO, 2022 AND 2029
- Figure 155:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 156:
- VALUE OF PET VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 157:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, UNITED STATES, 2022 AND 2029
- Figure 158:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, REST OF NORTH AMERICA, 2017 - 2029
- Figure 159:
- VALUE OF PET VETERINARY DIETS, USD, REST OF NORTH AMERICA, 2017 - 2029
- Figure 160:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, REST OF NORTH AMERICA, 2022 AND 2029
- Figure 161:
- VOLUME OF PET VETERINARY DIETS BY COUNTRY, METRIC TON, SOUTH AMERICA, 2017 - 2029
- Figure 162:
- VALUE OF PET VETERINARY DIETS BY COUNTRY, USD, SOUTH AMERICA, 2017 - 2029
- Figure 163:
- VOLUME SHARE OF PET VETERINARY DIETS BY COUNTRY, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 164:
- VALUE SHARE OF PET VETERINARY DIETS BY COUNTRY, %, SOUTH AMERICA, 2017 VS 2023 VS 2029
- Figure 165:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, ARGENTINA, 2017 - 2029
- Figure 166:
- VALUE OF PET VETERINARY DIETS, USD, ARGENTINA, 2017 - 2029
- Figure 167:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, ARGENTINA, 2022 AND 2029
- Figure 168:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, BRAZIL, 2017 - 2029
- Figure 169:
- VALUE OF PET VETERINARY DIETS, USD, BRAZIL, 2017 - 2029
- Figure 170:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, BRAZIL, 2022 AND 2029
- Figure 171:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 172:
- VALUE OF PET VETERINARY DIETS, USD, REST OF SOUTH AMERICA, 2017 - 2029
- Figure 173:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, REST OF SOUTH AMERICA, 2022 AND 2029
- Figure 174:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2017 - 2023
- Figure 175:
- MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2017 - 2023
- Figure 176:
- VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022
Pet Veterinary Diet Industry Segmentation
Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, North America, South America are covered as segments by Region.
- Global pet ownership rates are steadily rising as the global economy is rapidly growing, driven by increasing urbanization and industrial rates. The attitude toward pets has been evolving, particularly in developing countries over the years. As a result, the global veterinary diet market reached USD 17.64 billion in 2022, which increased by 74.4% between 2017 and 2022. This growth is driven by the growing trend of pet humanization.
- The dog segment held a major share of the global pet veterinary diet market, with a value of USD 9.11 billion in 2022. This dominance is attributed to the presence of a large population of dogs and their increased susceptibility to various diseases due to their lifestyle and genetics. Furthermore, the larger size of dogs necessitates a higher demand for veterinary diets to meet their specific nutritional needs.
- The cats segment is emerging as one of the fastest-growing segments in the global pet veterinary diet market, with a projected CAGR of 7.5% during the forecast period. This is owing to the significant increase in the cat population as a result of the growing popularity of cats as pets due to their low maintenance requirements and cost-effectiveness compared to other pets.
- Other pets also have significant requirements for veterinary diets to prevent various potential health problems. However, the population of other pets is low due to legal and environmental restrictions. As a result, the other pets' veterinary diet market reached a value of USD 2.76 billion in 2022.
- The increasing awareness among pet owners and the growing population of pets are estimated to drive the global pet veterinary diet market during the forecast period.
| Sub Product | Diabetes | ||
| Digestive Sensitivity | |||
| Oral Care Diets | |||
| Renal | |||
| Urinary tract disease | |||
| Other Veterinary Diets | |||
| Pets | Cats | ||
| Dogs | |||
| Other Pets | |||
| Distribution Channel | Convenience Stores | ||
| Online Channel | |||
| Specialty Stores | |||
| Supermarkets/Hypermarkets | |||
| Other Channels | |||
| Region | Africa | By Country | South Africa |
| Rest of Africa | |||
| Region | Asia-Pacific | By Country | Australia |
| China | |||
| India | |||
| Indonesia | |||
| Japan | |||
| Malaysia | |||
| Philippines | |||
| Taiwan | |||
| Thailand | |||
| Vietnam | |||
| Rest of Asia-Pacific | |||
| Region | Europe | By Country | France |
| Germany | |||
| Italy | |||
| Netherlands | |||
| Poland | |||
| Russia | |||
| Spain | |||
| United Kingdom | |||
| Rest of Europe | |||
| Region | North America | By Country | Canada |
| Mexico | |||
| United States | |||
| Rest of North America | |||
| Region | South America | By Country | Argentina |
| Brazil | |||
| Rest of South America |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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