Market Trends of Print Label Industry
This section covers the major market trends shaping the Print Label Market according to our research experts:
Food Industry to Create Significant Demand During Forecast Period
- The food industry is expected to account for a significant print label market during the forecast period. Consumers are now more aware of the content of the food they consume. There has been more emphasis on the materials of the products displayed on the label, due to which manufacturers are opting for more prominent brands.
- Moreover, the growing demand for packaged food is also influencing the growth of this market as it ensures food quality, safety, and long shelf life. According to the Federation of Indian Chambers of Commerce & Industry (FICCI), the expenditure on packaged foods is increasing (at an inflection point) due to increased per capita income, urbanization, and working hours for women.
- As the global economies advance, there is greater penetration of modern retail trade outlets, such as supermarkets and convenience stores, which can carry a broader range of frozen food products in several emerging markets. According to the Organisation for Economic Co-operation and Development (OECD), the effects of freezing and packaged foods increased dramatically. The sales of personalized packed food were 56% higher in Germany.
- According to Label Insight and the Food Marketing Institute, 86% of shoppers have transparency on their minds when grocery shopping and would feel a higher sense of trust for food manufacturers and retailers that provide complete, easy-to-understand ingredient information.
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Asia Pacific is Expected to Hold a Major Share
- China is the largest economy in the Asia-Pacific region due to the increasing interest of companies. China is one of the fastest-growing economies globally, and almost all the end-user industries have been growing due to the rising population, living standards, and per capita income.
- The rise of e-commerce giants, such as Alibaba, in China is expected to drive the print labels market over the forecast period. For instance, during Alibaba's Double 11 shopping festival, Chinese consumers received nearly 1.9 billion packages.
- The growth of the e-commerce industry in the region is one of the significant factors that is expected to fuel the adoption of print labels over the forecast period. For instance, according to Invest India, the e-commerce market in India is also set to witness a CAGR of 30% for the gross merchandise value to reach USD 200 billion by 2026 and have a market penetration of 12%, as compared to the current 2%.
- According to the Australia post-e-commerce industry report last year, consumers spent USD 310.29 billion on total retail sales, up by 9.7% compared to the previous year. Also, an increased engagement resulted in online purchases growth by 57% Y-O-Y, and consumers spent a record USD 50.46 billion online, which was 16.3% of total retail sales, a figure the country expected to witness by next year.
- Moreover, in March last year, Multi-Color Corporation, one of the prominent label companies, announced the acquisition of Melbourne, Australia-based Herrods, a provider of in-mold label (IML) solutions in Australia and New Zealand. Herrods was also investing in expanding its footprint and satisfying increased demand. The company also stated that the additional capacity would help both the companies to better serve new and existing customers in Australia and New Zealand.
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