Market Trends of Protective Packaging Industry
This section covers the major market trends shaping the Protective Packaging Market according to our research experts:
Plastic-based Protective Packaging is Expected to Occupy Significant Market Share
- Plastic remains the most used raw material for packaging, and hence, it occupies the highest market share among all the raw materials deployed by the manufacturers in the packaging industry. Plastic provides the flexibility of being cost-effective to manufacturers. Its inert nature to the contents being stored in it has allowed it to be utilized for packaging products in specific industry verticals.
- Plastic continues to be the most used material for the protective packaging of products across various industries. Advanced packaging materials, such as polypropylene, can provide a high barrier against contamination and temperatures, thereby protecting the packaged product from being damaged. The wide adoption of plastic packaging in the food and beverage industry, which includes bags, pouches, shrink films, sleeves, and tubes, primarily owing to their flexibility, low weight, and durability, are some of the factors that may continue to create demand for the plastic protective packaging solutions.
- However, there has been a significant rise in demand from consumers for eco-friendly products to be used for packaging. This has led to a critical decline in the usage of plastics in the packaging industry. Manufacturers have emphasized meeting the consumer demands by addressing the environmental concerns and developing products that can be recycled, with bio- and oxo-degradable options venturing into the market.
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Europe is Expected to Execute a Steady Growth Rate
- The e-commerce industry has already established itself as a significant sales channel for a comprehensive portfolio of products, ranging from food and beverages to consumer electronics and home and beauty care products in the European region. Additionally, the rising online sales have helped in the growth of the market for protective packaging solutions, as these solutions enable the vendors to ensure the safe delivery of their products sold online
- Further, technological advancements, leading to the development of recyclable materials for protective packaging, have majorly driven the demand for these effective and sustainable packaging solutions in various countries in the region. This increasing demand for sustainable protective packaging solutions is expected to drive the growth of the market.
- The European region has a significant consumer electronics industry, which is supported by the high technological connectivity environment. With the advancing technology, the rising trend of smart homes and offices is augmenting the demand for consumer electronics, driving the market.
- Furthermore, the vendors in the region are focusing on product innovation. For instance, in September 2019, Macfarlane launched a biodegradable packaging protection solution for wine bottles. The Flexi-Hex product is primarily made from recycled materials, and it is biodegradable and plastic-free. Its design comprises a concertina style honeycomb sleeve protector that forms an impact-resistant layer around bottles for protection.
- Some of the major drivers for the growth of the protective packaging market in Europe include increased emphasis on product quality, steady rise in manufacturing output across Europe, and growth in end-user verticals, such as food and beverage, healthcare, and beauty and personal care
- For instance, Germany is one of the leading markets in the protective packaging industry in Europe. Low supply and decreasing profit margins led to a considerable transformation in the German packaging industry, enabling manufacturers/vendors to adopt creative and innovative packaging solutions to boost sales. High employment levels and the robust economic situation have increased Germany's purchasing power, thus fueling the demand for the packaging industry in the region.
- The development of recyclable materials for protective packaging has driven the consumer demand for effective and sustainable packaging solutions in the country. This demand for packaging is expected to drive the growth of the market in the country.
- Additionally, the product manufacturers are likely to continue to exert a higher demand for packaging firms to reduce their prices to retain the balance between innovation and product costs. Greater consumer awareness, the emergence of new materials, and R&D operations undertaken by market incumbents are expected to pave the way for innovative products over the forecast period.
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