Protein Based Sports Drinks Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 3.77 Billion |
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Market Size (2030) | USD 5.7 Billion |
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Largest Share by Distribution Channel | Off-trade |
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CAGR (2024 - 2030) | 7.13 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Protein Based Sports Drinks Market Analysis
The Protein Based Sports Drinks Market size is estimated at 3.77 billion USD in 2024, and is expected to reach 5.7 billion USD by 2030, growing at a CAGR of 7.13% during the forecast period (2024-2030).
3.77 Billion
Market Size in 2024 (USD)
5.7 Billion
Market Size in 2030 (USD)
5.92 %
CAGR (2018-2023)
7.13 %
CAGR (2024-2030)
Largest Region
56.17 %
value share, North America, 2023
Strong fitness and wellness culture, with a significant emphasis on the physical fitness, exercise, and sports participation makes the North America largest region.
Largest Segemt by Packaging Type
96.51 %
value share, PET Bottles, 2023
Sustainability and environment concerns continue to stay at the forefront of packaging choices which in turn has resulted in strong demand for recyclable PET bottles worldwide
Fastest-growing region
9.65 %
Projected CAGR, Africa, 2024-2030
Sports and fitness industry in Africa is expanding, with the new establishments of sports clubs, gyms, and fitness centers in the region is expected to boost the market growth
Fastest-growing segment by Packaging Type
10.11 %
Projected CAGR, Metal Can, 2024-2030
Portablity and conveinece factor along with extended shelf life are the major driving factor the sales of protein based sports drinks available in metal cans during the forecast period
Leading Market Player
32.61 %
market share, PepsiCo, Inc., Inc.
Pepsico Inc. dominates the market due to factors like strong geographical presence, wide distribution network, along with various strategic moves adopted by the company
Increasing development in the field of sports is driving the segment sales globally
- The global protein-based sports drinks market registered a growth of 33.35% by value between 2018 and 2023. Consumers are engaging in sports and athletic activities due to the prevalence of obesity and diabetes, encouraging sports drink manufacturers to launch new products that meet consumer interest. For instance, GoodSport Nutrition has launched a natural sports drink made from milk that is packed with essential electrolytes and protein content. Similarly, Arla Foods Ingredients launched a protein-based sports drink featuring Lacprodan SP-9213, a whey protein isolate and electrolytes.
- North America dominated the global protein-based sports drinks market in 2023. The rising inclination toward sports and physical activities is driving the protein-based sports drink market. In 2022, there were around 31 thousand health clubs in the United States. Also, the increasing concerns related to overall health and fitness among individuals are prompting manufacturers to produce products in the market with nutritional benefits and low-calorie content. The United States is one of the leading markets due to the increasing trends of athleticism. In 2022, around 95% of the US population was engaged in sports and leisure activities per day.
- Africa is anticipated to be the fastest-growing market, registering a value CAGR of 9.66%. The demand for sports drinks is driven by the rising popularity of various sporting leagues, such as the 2023 AFCON and Netball World Cup. Also, global brands are establishing their base in the region to capture the local demography through partnerships. Brands like Powerade have boarded as the official partner of SA Rugby. Likewise, Prime entered South Africa in a partnership with supermarket chain Checkers in 2023.
Global Protein Based Sports Drinks Market Trends
Increased consumer spending on fitness supplements and protein drinks is boosting the growth of the market
- Protein-based sports drinks are largely consumed across developed countries of North America and Europe region. In the North American region, protein-based sports drinks are highly preferred among athletes and sports personnel. In 2022, 46% of United States active consumers consumed protein-containing beverages as pre-workout products, and 42% of consumers consumed them post-workout.
- The protein beverage trend is extremely popular with protein accounting for 30% of functional ingredients used in the beverage market. As protein has become more mainstream, its consumer segment has expanded to include people at all life stages.
- In 2022, more than 76% of global consumers paid a higher price for protein-fortified food and beverages including protein-based sports drinks. Also, in 2023 the price for protein-based sports drinks ranged between USD 2.2 to USD 5.1.
- Consumers have become more active and are engaged in sports and athletic activities due to the prevalence of diseases like obesity, diabetes, high blood pressure, and many more. In the older times, sports drinks were only for athletes and sports personnel. But nowadays, consumers are seeking quick and convenient hydration with nutrient options.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Innovations in product formulations such as incorporation of whey, casein, soy and pea protein has increased the popularity of these products
- Gatorade continues to maintain a strong presence, with its effective marketing strategies like branding of products and sponsorship of various sporting events
Protein Based Sports Drinks Industry Overview
The Protein Based Sports Drinks Market is fragmented, with the top five companies occupying 31.78%. The major players in this market are Danone S.A., Nestle S.A., PepsiCo, Inc., Protein2o Inc. and The Vita Coco Company Inc. (sorted alphabetically).
Protein Based Sports Drinks Market Leaders
Danone S.A.
Nestle S.A.
PepsiCo, Inc.
Protein2o Inc.
The Vita Coco Company Inc.
Other important companies include Bariatricpal LLC, Come Ready Foods LLC, Farmers Co-operative Dairy Limited, Millenium Group, Pounamu Protein, QNT sa/nv, Vyomax Nutrition Limited.
*Disclaimer: Major Players sorted in alphabetical order.
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Protein Based Sports Drinks Market News
- March 2023: Come Ready Foods LLC launched a light version of "Ready Sports Drink" its advanced and science-based line of performance products are claimed to be designed to optimize hydration replenishment and energy production. Ready Light are available in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade.
- January 2023: Come Ready Foods LLC signed a partnership agreement with Saint Francis University (Loretto, PA) to become the Official Sports Drink of Red Flash Athletics. The agreement is for 3 years with Ready and marks the first time the department has entered into an exclusive partnership for Sports Drinks. The partnership will also include Ready’s full line of performance products including protein powder, bars, and protein-infused drinks and snacks.
- March 2022: PepsiCo's sports drink brand Gatorade launched a new product Gatorade Fit. It is an electrolyte with no added sugar, artificial flavors, sweeteners & colors. The drink contains antioxidants, protein and vitamins A & C. It is available on third-party retailers such as Amazon United Kingdom.
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Protein Based Sports Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Packaging Type
- 5.1.1 Metal Can
- 5.1.2 PET Bottles
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5.2 Sub Distribution Channel
- 5.2.1 Convenience Stores
- 5.2.2 Online Retail
- 5.2.3 Specialty Stores
- 5.2.4 Supermarket/Hypermarket
- 5.2.5 Others
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5.3 Region
- 5.3.1 Africa
- 5.3.1.1 Egypt
- 5.3.1.2 Nigeria
- 5.3.1.3 South Africa
- 5.3.1.4 Rest of Africa
- 5.3.2 Asia-Pacific
- 5.3.2.1 Australia
- 5.3.2.2 China
- 5.3.2.3 India
- 5.3.2.4 Indonesia
- 5.3.2.5 Japan
- 5.3.2.6 Malaysia
- 5.3.2.7 South Korea
- 5.3.2.8 Thailand
- 5.3.2.9 Vietnam
- 5.3.2.10 Rest of Asia-Pacific
- 5.3.3 Europe
- 5.3.3.1 Belgium
- 5.3.3.2 France
- 5.3.3.3 Germany
- 5.3.3.4 Italy
- 5.3.3.5 Netherlands
- 5.3.3.6 Russia
- 5.3.3.7 Spain
- 5.3.3.8 Turkey
- 5.3.3.9 United Kingdom
- 5.3.3.10 Rest of Europe
- 5.3.4 Middle East
- 5.3.4.1 Qatar
- 5.3.4.2 Saudi Arabia
- 5.3.4.3 United Arab Emirates
- 5.3.4.4 Rest of Middle East
- 5.3.5 North America
- 5.3.5.1 Canada
- 5.3.5.2 Mexico
- 5.3.5.3 United States
- 5.3.5.4 Rest of North America
- 5.3.6 South America
- 5.3.6.1 Argentina
- 5.3.6.2 Brazil
- 5.3.6.3 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Bariatricpal LLC
- 6.4.2 Come Ready Foods LLC
- 6.4.3 Danone S.A.
- 6.4.4 Farmers Co-operative Dairy Limited
- 6.4.5 Millenium Group
- 6.4.6 Nestle S.A.
- 6.4.7 PepsiCo, Inc.
- 6.4.8 Pounamu Protein
- 6.4.9 Protein2o Inc.
- 6.4.10 QNT sa/nv
- 6.4.11 The Vita Coco Company Inc.
- 6.4.12 Vyomax Nutrition Limited
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030
- Figure 5:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET, USD, GLOBAL, 2018 - 2030
- Figure 6:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, GLOBAL, 2018 - 2030
- Figure 7:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, GLOBAL, 2018 - 2030
- Figure 8:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, GLOBAL, 2018 - 2030
- Figure 11:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, GLOBAL, 2018 - 2030
- Figure 12:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY DISTRIBUTION CHANNEL %, GLOBAL, 2023 VS 2030
- Figure 13:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, GLOBAL, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, GLOBAL, 2018 - 2030
- Figure 15:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, GLOBAL, 2023 VS 2030
- Figure 16:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, GLOBAL, 2018 - 2030
- Figure 17:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, GLOBAL, 2018 - 2030
- Figure 18:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 19:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 20:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
- Figure 21:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
- Figure 22:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
- Figure 23:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
- Figure 24:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
- Figure 25:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
- Figure 26:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
- Figure 27:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
- Figure 28:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
- Figure 29:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
- Figure 30:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY REGION, LITRES, GLOBAL, 2018 - 2030
- Figure 31:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY REGION, USD, GLOBAL, 2018 - 2030
- Figure 32:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 33:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
- Figure 34:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030
- Figure 35:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
- Figure 36:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 37:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 38:
- VOLUME OF SPORT DRINKS MARKET, LITRES, EGYPT, 2018 - 2030
- Figure 39:
- VALUE OF SPORT DRINKS MARKET, USD, EGYPT, 2018 - 2030
- Figure 40:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030
- Figure 41:
- VOLUME OF SPORT DRINKS MARKET, LITRES, NIGERIA, 2018 - 2030
- Figure 42:
- VALUE OF SPORT DRINKS MARKET, USD, NIGERIA, 2018 - 2030
- Figure 43:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030
- Figure 44:
- VOLUME OF SPORT DRINKS MARKET, LITRES, SOUTH AFRICA, 2018 - 2030
- Figure 45:
- VALUE OF SPORT DRINKS MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 46:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 47:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF AFRICA, 2018 - 2030
- Figure 48:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF AFRICA, 2018 - 2030
- Figure 49:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030
- Figure 50:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030
- Figure 51:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
- Figure 52:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 53:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
- Figure 54:
- VOLUME OF SPORT DRINKS MARKET, LITRES, AUSTRALIA, 2018 - 2030
- Figure 55:
- VALUE OF SPORT DRINKS MARKET, USD, AUSTRALIA, 2018 - 2030
- Figure 56:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030
- Figure 57:
- VOLUME OF SPORT DRINKS MARKET, LITRES, CHINA, 2018 - 2030
- Figure 58:
- VALUE OF SPORT DRINKS MARKET, USD, CHINA, 2018 - 2030
- Figure 59:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
- Figure 60:
- VOLUME OF SPORT DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 61:
- VALUE OF SPORT DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 62:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
- Figure 63:
- VOLUME OF SPORT DRINKS MARKET, LITRES, INDONESIA, 2018 - 2030
- Figure 64:
- VALUE OF SPORT DRINKS MARKET, USD, INDONESIA, 2018 - 2030
- Figure 65:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030
- Figure 66:
- VOLUME OF SPORT DRINKS MARKET, LITRES, JAPAN, 2018 - 2030
- Figure 67:
- VALUE OF SPORT DRINKS MARKET, USD, JAPAN, 2018 - 2030
- Figure 68:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030
- Figure 69:
- VOLUME OF SPORT DRINKS MARKET, LITRES, MALAYSIA, 2018 - 2030
- Figure 70:
- VALUE OF SPORT DRINKS MARKET, USD, MALAYSIA, 2018 - 2030
- Figure 71:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030
- Figure 72:
- VOLUME OF SPORT DRINKS MARKET, LITRES, SOUTH KOREA, 2018 - 2030
- Figure 73:
- VALUE OF SPORT DRINKS MARKET, USD, SOUTH KOREA, 2018 - 2030
- Figure 74:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030
- Figure 75:
- VOLUME OF SPORT DRINKS MARKET, LITRES, THAILAND, 2018 - 2030
- Figure 76:
- VALUE OF SPORT DRINKS MARKET, USD, THAILAND, 2018 - 2030
- Figure 77:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030
- Figure 78:
- VOLUME OF SPORT DRINKS MARKET, LITRES, VIETNAM, 2018 - 2030
- Figure 79:
- VALUE OF SPORT DRINKS MARKET, USD, VIETNAM, 2018 - 2030
- Figure 80:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030
- Figure 81:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030
- Figure 82:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
- Figure 83:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030
- Figure 84:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
- Figure 85:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
- Figure 86:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 87:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 88:
- VOLUME OF SPORT DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030
- Figure 89:
- VALUE OF SPORT DRINKS MARKET, USD, BELGIUM, 2018 - 2030
- Figure 90:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
- Figure 91:
- VOLUME OF SPORT DRINKS MARKET, LITRES, FRANCE, 2018 - 2030
- Figure 92:
- VALUE OF SPORT DRINKS MARKET, USD, FRANCE, 2018 - 2030
- Figure 93:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
- Figure 94:
- VOLUME OF SPORT DRINKS MARKET, LITRES, GERMANY, 2018 - 2030
- Figure 95:
- VALUE OF SPORT DRINKS MARKET, USD, GERMANY, 2018 - 2030
- Figure 96:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
- Figure 97:
- VOLUME OF SPORT DRINKS MARKET, LITRES, ITALY, 2018 - 2030
- Figure 98:
- VALUE OF SPORT DRINKS MARKET, USD, ITALY, 2018 - 2030
- Figure 99:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
- Figure 100:
- VOLUME OF SPORT DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030
- Figure 101:
- VALUE OF SPORT DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030
- Figure 102:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
- Figure 103:
- VOLUME OF SPORT DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030
- Figure 104:
- VALUE OF SPORT DRINKS MARKET, USD, RUSSIA, 2018 - 2030
- Figure 105:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
- Figure 106:
- VOLUME OF SPORT DRINKS MARKET, LITRES, SPAIN, 2018 - 2030
- Figure 107:
- VALUE OF SPORT DRINKS MARKET, USD, SPAIN, 2018 - 2030
- Figure 108:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
- Figure 109:
- VOLUME OF SPORT DRINKS MARKET, LITRES, TURKEY, 2018 - 2030
- Figure 110:
- VALUE OF SPORT DRINKS MARKET, USD, TURKEY, 2018 - 2030
- Figure 111:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
- Figure 112:
- VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
- Figure 113:
- VALUE OF SPORT DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030
- Figure 114:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
- Figure 115:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030
- Figure 116:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030
- Figure 117:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
- Figure 118:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030
- Figure 119:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
- Figure 120:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
- Figure 121:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
- Figure 122:
- VOLUME OF SPORT DRINKS MARKET, LITRES, QATAR, 2018 - 2030
- Figure 123:
- VALUE OF SPORT DRINKS MARKET, USD, QATAR, 2018 - 2030
- Figure 124:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030
- Figure 125:
- VOLUME OF SPORT DRINKS MARKET, LITRES, SAUDI ARABIA, 2018 - 2030
- Figure 126:
- VALUE OF SPORT DRINKS MARKET, USD, SAUDI ARABIA, 2018 - 2030
- Figure 127:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
- Figure 128:
- VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030
- Figure 129:
- VALUE OF SPORT DRINKS MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
- Figure 130:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030
- Figure 131:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030
- Figure 132:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
- Figure 133:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030
- Figure 134:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 135:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 136:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 137:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 138:
- VOLUME OF SPORT DRINKS MARKET, LITRES, CANADA, 2018 - 2030
- Figure 139:
- VALUE OF SPORT DRINKS MARKET, USD, CANADA, 2018 - 2030
- Figure 140:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
- Figure 141:
- VOLUME OF SPORT DRINKS MARKET, LITRES, MEXICO, 2018 - 2030
- Figure 142:
- VALUE OF SPORT DRINKS MARKET, USD, MEXICO, 2018 - 2030
- Figure 143:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
- Figure 144:
- VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 145:
- VALUE OF SPORT DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 146:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 147:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 148:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 149:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
- Figure 150:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, SOUTH AMERICA, 2018 - 2030
- Figure 151:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, SOUTH AMERICA, 2018 - 2030
- Figure 152:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
- Figure 153:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
- Figure 154:
- VOLUME OF SPORT DRINKS MARKET, LITRES, ARGENTINA, 2018 - 2030
- Figure 155:
- VALUE OF SPORT DRINKS MARKET, USD, ARGENTINA, 2018 - 2030
- Figure 156:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ARGENTINA, 2023 VS 2030
- Figure 157:
- VOLUME OF SPORT DRINKS MARKET, LITRES, BRAZIL, 2018 - 2030
- Figure 158:
- VALUE OF SPORT DRINKS MARKET, USD, BRAZIL, 2018 - 2030
- Figure 159:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BRAZIL, 2023 VS 2030
- Figure 160:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF SOUTH AMERICA, 2018 - 2030
- Figure 161:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF SOUTH AMERICA, 2018 - 2030
- Figure 162:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF SOUTH AMERICA, 2023 VS 2030
- Figure 163:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2020 - 2023
- Figure 164:
- MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2020 - 2023
- Figure 165:
- VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022
Protein Based Sports Drinks Industry Segmentation
Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
| Packaging Type | Metal Can | |
| PET Bottles | ||
| Sub Distribution Channel | Convenience Stores | |
| Online Retail | ||
| Specialty Stores | ||
| Supermarket/Hypermarket | ||
| Others | ||
| Region | Africa | Egypt |
| Nigeria | ||
| South Africa | ||
| Rest of Africa | ||
| Region | Asia-Pacific | Australia |
| China | ||
| India | ||
| Indonesia | ||
| Japan | ||
| Malaysia | ||
| South Korea | ||
| Thailand | ||
| Vietnam | ||
| Rest of Asia-Pacific | ||
| Region | Europe | Belgium |
| France | ||
| Germany | ||
| Italy | ||
| Netherlands | ||
| Russia | ||
| Spain | ||
| Turkey | ||
| United Kingdom | ||
| Rest of Europe | ||
| Region | Middle East | Qatar |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Rest of Middle East | ||
| Region | North America | Canada |
| Mexico | ||
| United States | ||
| Rest of North America | ||
| Region | South America | Argentina |
| Brazil | ||
| Rest of South America |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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