Market Trends of protein based sports drinks Industry
Increased consumer spending on fitness supplements and protein drinks is boosting the growth of the market
- Protein-based sports drinks are largely consumed across developed countries of North America and Europe region. In the North American region, protein-based sports drinks are highly preferred among athletes and sports personnel. In 2022, 46% of United States active consumers consumed protein-containing beverages as pre-workout products, and 42% of consumers consumed them post-workout.
- The protein beverage trend is extremely popular with protein accounting for 30% of functional ingredients used in the beverage market. As protein has become more mainstream, its consumer segment has expanded to include people at all life stages.
- In 2022, more than 76% of global consumers paid a higher price for protein-fortified food and beverages including protein-based sports drinks. Also, in 2023 the price for protein-based sports drinks ranged between USD 2.2 to USD 5.1.
- Consumers have become more active and are engaged in sports and athletic activities due to the prevalence of diseases like obesity, diabetes, high blood pressure, and many more. In the older times, sports drinks were only for athletes and sports personnel. But nowadays, consumers are seeking quick and convenient hydration with nutrient options.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Innovations in product formulations such as incorporation of whey, casein, soy and pea protein has increased the popularity of these products
- Gatorade continues to maintain a strong presence, with its effective marketing strategies like branding of products and sponsorship of various sporting events
