Market Trends of Global Protein Hydrolysate Ingredients Industry
This section covers the major market trends shaping the Protein Hydrolysate Ingredients Market according to our research experts:
Growing Influence Of Healthy Lifestyle Trends And Rising Non-traditional Users
The consumers in the market studied have been changing the way they eat due to various factors, like personal fitness, obesity, and others. As stated by OCED the obesity levels are expected to be particularly high in the United States, Mexico and England, where 47%, 39% and 35% of the population respectively are projected to be obese in 2030. Thus, the consumer are more oriented into intense work out, thereby, adjusting their work life balance, wherein manufactures are using this as a driver to penetrate the market. On the other hand, Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market studied is benefited from the rise in the number of recreational and lifestyle users. Change in lifestyle and rise in disposable incomes in countries, such as China and India, have been driving the growth of the consumer base in the market studied. Moreover, increase in awareness about the benefits of protein-based sports nutrition products, including protein hydrolysates, such as whey and soy, and active lifestyle have accelerated the growth of the market studied.
North America Holds The Major Share
Consumers in the region are continually demanding beverages that could provide sensory taste and the required nutritional benefits. While there is still a strong dominance of animal protein among the country's population, plant protein hydrolysates, derived from soy, lentils, and beans, have been gaining high traction over the past few years. This is due to the high penetration of vegan, protein-based products in the retail market, and increased consumer awareness of the health benefits associated with it and weight management. The United States Department of Agriculture's (USDA) confirmation that soy protein reduces heart diseases has strongly boosted the US market. It has further increased the demand for other vegan proteins. Due to the rising popularity of these products among the sports nutrition manufacturers, key players in the region are broadening their product portfolios to cater to the rising demand.
