Protein Supplements Market Size (2024 - 2029)

The protein supplements market is experiencing significant growth, driven by the increasing popularity among fitness enthusiasts and the diverse range of products available. This market expansion is fueled by the demand for plant-based proteins and the influence of social media and government initiatives promoting physical activity. The rising vegan population is also contributing to the market's growth as individuals seek to meet their dietary protein requirements through supplements.

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Market Size of Protein Supplements Industry

Protein Supplements Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 27.99 Billion
Market Size (2029) USD 40.09 Billion
CAGR (2024 - 2029) 7.45 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Protein Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Protein Supplements Market Analysis

The Protein Supplements Market size is estimated at USD 27.99 billion in 2024, and is expected to reach USD 40.09 billion by 2029, growing at a CAGR of 7.45% during the forecast period (2024-2029).

Protein supplements are popular among gym fanatics and fitness enthusiasts, as they influence various aspects of the body, such as muscle growth, metabolism, energy levels, heart health, and weight management. The diversity of protein supplements, in terms of claims, content, sources, forms, and flavors, caters to a vast global consumer group and actively drives the market. Additionally, the increasing demand for plant-based protein is expected to push manufacturers to bring organic and clean-label protein supplements across the market channels. Furthermore, the rising prominence of physical activities, international sports, and fitness events promotes the consumption of protein supplements, as protein is a vital ingredient in maintaining physical health. Social media influencers and various government initiatives and campaigns encourage consumers to participate in multiple fitness and sports-related activities, thus contributing to the increasing expenditure on maintaining a healthy lifestyle. Besides this, as protein is present in small amounts in fruits and vegetables, the rising vegan population is shifting toward protein supplements to meet their dietary requirement.

Protein Supplements Industry Segmentation

Protein supplements are processed, refined protein products available in various forms, ranging from powders to bars to drinks. Athletes and individuals use these products extensively as dietary supplements to increase muscle mass, enhance recovery, and boost overall performance.

The global protein supplements market is segmented by form, source, distribution channel, and geography. By form, the market is segmented into powder, bars, ready-to-drink, and other forms. By source, the market is segmented into animal-based and plant-based. By distribution channel, the market is segmented into supermarkets & hypermarkets, online retail stores, health and wellness stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Form
Powder
Ready To Drink
Bars
Other Forms
Source
Animal-based
Plant-based
Distribution Channel
Supermarkets & Hypermarkets
Online Retail Stores
Health and Wellness Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Italy
Russia
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Protein Supplements Market Size Summary

The protein supplements market is experiencing significant growth, driven by the increasing popularity of protein as a key macronutrient among diverse consumer groups, including fitness enthusiasts, athletes, and those seeking to maintain a healthy lifestyle. The market is characterized by a wide range of products that cater to various dietary preferences and needs, such as plant-based and organic options, which are gaining traction due to the rising vegan population. The influence of social media, government initiatives, and the growing prominence of physical activities and sports events are further propelling the demand for protein supplements. Companies are responding to this demand by innovating and expanding their product offerings, including ready-to-drink options and protein bars, to meet the evolving preferences of consumers.

Regionally, Asia-Pacific is poised to hold a significant share of the market, with China leading the growth due to government support for sports and fitness activities. The Indian market is also witnessing continuous innovation in product formulations and formats, catering to the preferences of young consumers with rising disposable incomes. The global protein supplements market is fragmented, with key players investing in research and development, expanding distribution channels, and forming strategic partnerships to enhance their market presence. These companies are focusing on developing products that align with the tastes and preferences of the new-generation customers, ensuring they remain competitive in a rapidly evolving market landscape.

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Protein Supplements Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION

    1. 1.1 Form

      1. 1.1.1 Powder

      2. 1.1.2 Ready To Drink

      3. 1.1.3 Bars

      4. 1.1.4 Other Forms

    2. 1.2 Source

      1. 1.2.1 Animal-based

      2. 1.2.2 Plant-based

    3. 1.3 Distribution Channel

      1. 1.3.1 Supermarkets & Hypermarkets

      2. 1.3.2 Online Retail Stores

      3. 1.3.3 Health and Wellness Stores

      4. 1.3.4 Other Distribution Channels

    4. 1.4 Geography

      1. 1.4.1 North America

        1. 1.4.1.1 United States

        2. 1.4.1.2 Canada

        3. 1.4.1.3 Mexico

        4. 1.4.1.4 Rest of North America

      2. 1.4.2 Europe

        1. 1.4.2.1 United Kingdom

        2. 1.4.2.2 Germany

        3. 1.4.2.3 France

        4. 1.4.2.4 Italy

        5. 1.4.2.5 Russia

        6. 1.4.2.6 Spain

        7. 1.4.2.7 Rest of Europe

      3. 1.4.3 Asia-Pacific

        1. 1.4.3.1 China

        2. 1.4.3.2 Japan

        3. 1.4.3.3 India

        4. 1.4.3.4 Australia

        5. 1.4.3.5 Rest of Asia-Pacific

      4. 1.4.4 South America

        1. 1.4.4.1 Brazil

        2. 1.4.4.2 Argentina

        3. 1.4.4.3 Rest of South America

      5. 1.4.5 Middle East & Africa

        1. 1.4.5.1 Saudi Arabia

        2. 1.4.5.2 South Africa

        3. 1.4.5.3 Rest of Middle East & Africa

Protein Supplements Market Size FAQs

The Protein Supplements Market size is expected to reach USD 27.99 billion in 2024 and grow at a CAGR of 7.45% to reach USD 40.09 billion by 2029.

In 2024, the Protein Supplements Market size is expected to reach USD 27.99 billion.

Protein Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)