How big is the Social Media Analytics Market?

The Social Media Analytics Market size is expected to reach USD 6.00 billion in 2024 and grow at a CAGR of 24% to reach USD 17.57 billion by 2029. Read More

What is the current Social Media Analytics Market size?

In 2024, the Social Media Analytics Market size is expected to reach USD 6.00 billion. Read More

Who are the key players in Social Media Analytics Market?

IBM Corporation, SAS Institute Inc., GoodData Corporation, Oracle Corporation and Salesforce.com Inc. (Tableau Software Inc.) are the major companies operating in the Social Media Analytics Market. Read More

Which is the fastest growing region in Social Media Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Social Media Analytics Market?

In 2024, the North America accounts for the largest market share in Social Media Analytics Market. Read More

What years does this Social Media Analytics Market cover, and what was the market size in 2023?

In 2023, the Social Media Analytics Market size was estimated at USD 4.84 billion. The report covers the Social Media Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Social Media Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

What are the key drivers behind the growth of Social Media Analytics?

Key factors driving the Social Media Analytics Market include: a) Rising importance of social media in marketing strategies b) Need for customer insights c) Advancements in AI and machine learning technologies Read More

Social Media Analytics Market - Size, Share & Growth Report

Social Media Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Social Media Analytics Companies and it is segmented by Type ((Software (SaaS and On-premise), Services (Professional and Managed)), Module (Social Media Monitoring and Tracking, Social Media Measurement/Listening and Analytics), End-user Industry (Media and Entertainment, IT and Telecom, BFSI, Retail (including E-commerce), Travel and Hospitality, Other End-user Industries (Healthcare, Public Services, etc.)) and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Social Media Analytics Industry Overview

The social media analytics market is highly competitive and consists of several players that make the market relatively fragmented. Multiple players specializing in a particular vertical of the market, as well as other players with just monitoring tools, are active in the market studied. Most of the major players offer all-encompassing solutions with a broad range of capabilities. However, new capabilities are being developed by niche players; for instance, Dataroma developed a real-time analytics platform indicating opportunities for optimization. Owing to such developments, there is immense scope in the market for consolidation through mergers and acquisitions. The companies are also leveraging strategic collaborative initiatives to increase their market share and increase their profitability.

In February 2022, Qualtrics introduced XM Discover, which makes use of Clarabridge technology to help businesses better understand their customers. Using artificial intelligence and machine learning, XM Discover enables businesses to consolidate input from structured and unstructured data sources such as chat, posts on social media, and review websites onto a single platform.