Market Trends of Sodium Reduction Ingredients Industry
This section covers the major market trends shaping the Sodium Reduction Ingredients Market according to our research experts:
Growing Consumer Awareness Toward High Sodium Intake
Increasing consumer preferences towards healthy foods owing to the growing awareness of the harmful effects of consuming excessive salts on the body are expected to boost the overall growth of the sodium reduction ingredient market. Besides, governmental interventions and multi-sector efforts by several organizations have raised awareness regarding the harmful effects of excessive sodium consumption on the body. According to WHO, an estimated 2.5 million deaths could be prevented yearly if global salt consumption is reduced to the recommended level. Thus, growing public awareness has anticipated boosting the overall growth in the demand for the sodium-reducing ingredients market.
Asia-Pacific Witnessed a Significant Growth
North America holds a significant share in the sodium-reducing ingredients market, owing to several fast food and other food processing industries in the region. Also, governmental initiatives undertaken to increase consumer awareness of the benefits of sodium-reducing ingredients are expected to boost the overall market in the area. Europe is the second-largest market due to the region's health-conscious individuals. The Asia Pacific is expected to witness rapid demand for sodium-reducing ingredients due to the growing consumer preference for packed food in the area. Highly populated countries such as China and India are expected to drive the region's sodium-reducing reducing ingredient market.
