Sports Apparel Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 247.17 Billion |
| Market Size (2029) | USD 342.17 Billion |
| CAGR (2024 - 2029) | 6.72 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | North America |
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*Disclaimer: Major Players sorted in no particular order |
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Sports Apparel Market Analysis
The Sports Apparel Market size is estimated at USD 247.17 billion in 2024, and is expected to reach USD 342.17 billion by 2029, growing at a CAGR of 6.72% during the forecast period (2024-2029).
Rising health and self-consciousness, a desire to live an active lifestyle, and a desire to appear fit motivate consumers to incorporate sports and fitness activities into their daily routines. The availability of sports apparel with enhanced properties, such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury, has captured the interest of consumers, who have been observed to be willing to pay more for such additional benefits. Furthermore, the rising participation of the female population in professional and domestic sports and fitness activities is expected to drive the market over the forecast period. For instance, according to the Bureau of Labor Statistics of the United States, 19.1% of women participated in sports, exercise, and recreational activities every day in 2022, an increase from 17.2% in 2018. Besides this, a long-standing fashion trend, sustainability, has entered the athleisure industry. Consumers continue to find and invest in new items made of sustainable, durable, and high-quality materials. Moreover, the growing crossover between sports and fashion, which has resulted in an increased presence of fashionable sports apparel, is expected to fuel the market growth further.
Sports Apparel Market Trends
Increased Sports Participation and Popularity of Athleisure
The rising participation in sports and recreation activities across all demographics has fueled sports apparel sales globally. Consumers increasingly seek designer sports apparel with sports design elements aligned with the athleisure trend. This trend is further supported by celebrities advertising for global sports brands on social media. Furthermore, initiatives by governments of numerous countries to increase sports participation have recently driven athleisure demand. Governments increase their investments to encourage physical activity participation, and partners strengthen relationships between the community and sports organizations. For instance, in March 2022, the Australian government announced its plans to invest AUD 10.7 million in major sporting events, such as the ICC T20 Men’s World Cup 2022 and the FIFA Women’s Football World Cup 2023, among other events. This is aimed to increase community engagement, gender equality, and physical activity participation to maximize social, economic, and sporting outcomes.
North America Dominates the Market
The United States is one of the most prominent regional markets for sports apparel owing to its highly evolved retail structure, increased sports participation, aggressive advertising, and celebrity brand endorsements. The passionate fanbases of sports such as basketball and baseball greatly influence the demand for sports apparel in the market. Additionally, the global recognition of these athletes plays a significant role in driving the demand for sports apparel. Basketball players, in particular, are influential figures whose personal brands drive merchandise sales featuring their names and jersey numbers. Moreover, the emergence of athleisure wear has become a notable phenomenon, erasing the boundaries between sportswear and casual attire. Therefore, many firms attempt to bridge the gap between fashion and innovative functional designs through their new collections. For instance, in June 2022, Canadian Tire Corporation (CTC) launched Forward With Design (FWD). According to the company, Forward With Design highlights in-house brand-building capabilities and delivers a customer-centric collection that combines style with functionality, mindfully designed to transition with Canadians throughout their daily activities.
Sports Apparel Industry Overview
The sports apparel market is fragmented and comprises several prominent international and regional players. Some of the major players in the market are Adidas AG, Nike Inc., Puma SE, New Balance, and Lululemon Athletica. Companies are increasingly investing in research and development (R&D) activities and expanding their distribution channels to maintain a leading position in the market. They also adopt competitive strategies by developing new products to appeal to a mass audience.
Sports Apparel Market Leaders
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Adidas AG
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Nike, Inc.
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Puma SE
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Lululemon Athletica Inc.
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New Balance
*Disclaimer: Major Players sorted in no particular order
Sports Apparel Market News
- May 2024: Adidas launched the SS24 Paris collection for clay season in Germany. The collection includes a core 8-piece range of apparel to help raise awareness of Adidas’ annual Move For The Planet activation.
- May 2024: Under Armour collaborated with golf player Kris Kim, who used Under Armour’s latest golf apparel and UA Drive Pro footwear.
- April 2024: Adidas launched sports apparel for the Paris 2024 Olympic and Paralympic Games. To show its passion for the sport, Adidas featured it across apparel created for its 15 officially sponsored teams.
Sports Apparel Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHT
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4.1 Market Drivers
- 4.1.1 Increase in Sports Participation
- 4.1.2 Trend of Athleisure
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4.2 Market Restraints
- 4.2.1 Availability of Fake and Counterfeit Products
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitutes
- 4.3.5 Degree of Competition
5. MARKET SEGMENTATION
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5.1 Sport
- 5.1.1 Soccer
- 5.1.2 Basketball
- 5.1.3 Baseball
- 5.1.4 Golf
- 5.1.5 Other Sports
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5.2 End -User
- 5.2.1 Men
- 5.2.2 Women
- 5.2.3 Children
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5.3 Distribution Channel
- 5.3.1 Specialty Stores
- 5.3.2 Supermarket/Hypermarket
- 5.3.3 Online Retail Stores
- 5.3.4 Warehouse Clubs
- 5.3.5 Other Distribution Channels
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 United Kingdom
- 5.4.2.2 Germany
- 5.4.2.3 France
- 5.4.2.4 Italy
- 5.4.2.5 Netherlands
- 5.4.2.6 Spain
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle East and Africa
- 5.4.5.1 South Africa
- 5.4.5.2 United Arab Emirates
- 5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Adidas AG
- 6.3.2 Nike, Inc.
- 6.3.3 Puma SE
- 6.3.4 Under Armour Inc.
- 6.3.5 Lululemon Athletica Inc.
- 6.3.6 Columbia Sportswear Company
- 6.3.7 New Balance Athletics Inc.
- 6.3.8 Li Ning Company Limited
- 6.3.9 VF Corporation
- 6.3.10 Fila Holdings Corp.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Sports Apparel Industry Segmentation
Sports apparel is worn during physical exercise for comfort or safety reasons. It generally includes tracksuits, shorts, T-shirts, and polo shirts.
The sports apparel market is segmented by sport, end-user, distribution channel, and geography. By sports, the market is segmented into golf, soccer, basketball, baseball, and other sports. By end-user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into warehouse clubs, specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Sport | Soccer | |
| Basketball | ||
| Baseball | ||
| Golf | ||
| Other Sports | ||
| End -User | Men | |
| Women | ||
| Children | ||
| Distribution Channel | Specialty Stores | |
| Supermarket/Hypermarket | ||
| Online Retail Stores | ||
| Warehouse Clubs | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Italy | ||
| Netherlands | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East and Africa | South Africa |
| United Arab Emirates | ||
| Rest of Middle East and Africa |
Sports Apparel Market Research Faqs
How big is the Sports Apparel Market?
The Sports Apparel Market size is expected to reach USD 247.17 billion in 2024 and grow at a CAGR of 6.72% to reach USD 342.17 billion by 2029.
What is the current Sports Apparel Market size?
In 2024, the Sports Apparel Market size is expected to reach USD 247.17 billion.
Who are the key players in Sports Apparel Market?
Adidas AG, Nike, Inc., Puma SE, Lululemon Athletica Inc. and New Balance are the major companies operating in the Sports Apparel Market.
Which is the fastest growing region in Sports Apparel Market?
Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Sports Apparel Market?
In 2024, the North America accounts for the largest market share in Sports Apparel Market.
What years does this Sports Apparel Market cover, and what was the market size in 2023?
In 2023, the Sports Apparel Market size was estimated at USD 230.56 billion. The report covers the Sports Apparel Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sports Apparel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the top growth opportunities for new entrants?
Focus on sustainability, emerging markets, niche sports, & personalized apparel are the top growth opportunities for new entrants.
What are the top growth opportunities for new entrants?
Focus on sustainability, emerging markets, niche sports, & personalized apparel are the top growth opportunities for new entrants.
Sports Apparel Industry Report
The global sports apparel market is projected to experience significant growth in the coming years, driven by factors such as rising health consciousness, increasing participation in sports activities, and a growing preference for outdoor recreational activities. The market is also influenced by a shift in consumer preference for recreational activities and the rising adoption of sports apparel due to its comfort and breathability. However, fluctuating raw material prices could potentially restrain market development. The market is segmented by product, demography, and distribution channel, with men's sports apparel and offline distribution channels currently dominating the market. The trend of athleisure wear and technological advancements in sports apparel are also significant factors driving market growth. Despite challenges, there are numerous growth opportunities in the sports apparel market, such as e-commerce and the rising demand for eco-friendly and ethically produced sports apparel. According to Mordor Intelligence™ Industry Reports, the sports apparel market share, size, and revenue growth rate statistics provide a market forecast outlook and a historical overview. A sample of this industry analysis is available as a free report PDF download.
