Market Trends of Toothpaste Industry
Depleting Oral Health Among the Consumers in the Market
Oral hygiene products, such as toothpaste of different types such as herbal toothpaste, standard toothpaste, and more are expected to drive the market on a positive note. This is mainly due to the prevalence of oral diseases among people across the world, According to the Global Oral Health Status Report 2022 (GOHSR) WHO, although oral problems are generally preventable, oral disorders are the most common non-communicable diseases, affecting nearly half of the global population (3.5 billion people). More cases of oral diseases are thought to exist globally than of the five major non-communicable diseases (NCDs) (mental disorders, cardiovascular diseases, diabetes, chronic respiratory diseases, and malignancies combined). The report reveals that untreated dental caries (tooth decay) alone affects 2.5 billion people. This resulted in frequent dentist visits and increasing expenditure on oral health products like toothpaste driving the market in a positive direction.
Asia-Pacific Dominating the Market
The continuously increasing population, coupled with an increase in household income levels, has boosted the consumption power of consumers. Therefore, the demand for toothpaste products is steadily rising in China, India, and other Asian countries. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems such as cavities/decay, tooth thinning, bad breath, and other common oral problems. This has resulted in a shift in the choices of toothpaste among consumers, as they have started moving from the economic options to high- and middle-tiered ones. In addition, the local authorities are focusing on implementing measures to ensure oral health by including oral health expenses in health financing schemes in which 95% of the population benefits as a whole, as revealed by WHO in November 2022. In countries such as Japan, the toothpaste market is expanding, as reflected by the growing concerns over oral health among the Japanese aging population and youth
