Market Trends of Gluten-Free Beer Industry
This section covers the major market trends shaping the Gluten-Free Beer Market according to our research experts:
Inclination Towards Gluten-free Craft Beer
There's has been an increase in the demand for gluten-free craft, from the last few years, attributed to factors, such as rise in awareness about celiac disease, the inclination of the consumers toward free-from products, product innovations, increased number of breweries, and improvement in marketing activities. The proliferation of craft breweries coincides with a growing diversity of beer styles and flavors. Among the new varieties are gluten-free beers that use millets, sorghum, and rice as a grain base rather than barley or wheat, rice beers are gaining popularity with those who suffer from celiac disease and gluten intolerance, and they have an opportunity for brewers to experiment with innovative recipes and flavor profiles. Further, not only are gluten-free millets and sorghum are known as 'Smart Food', but they are also highly nutritious and can be a better choice for both consumers as well as farmers, since they are drought-resistant, and demand significantly lesser water than other brewing grains like wheat, and require little-to-no fertilizers or pesticides, with increasing consumer demand for gluten-free and more innovations in terms of ingredients, the corn-based gluten-free beer holds potential market share.
Asia-Pacific Region Expected to be the Fastest Growing
The market for gluten-free beverages in Asia-Pacific has undergone a radical change, from specialty niche products to mainstream products. A current trend toward gluten-free beer consumption and increasing cases of celiac diseases has given further impetus to the gluten-free beverages segment in the region. The popularity of gluten-free beer with the label 'free from' has encouraged consumers to adopt a 'clean living' with healthy dietary preferences. The increasing number of liquor shops, retail stores, malls, restaurants, bars, and convenience stores support the market growth for gluten-free beer. Additionally, the high per capita weekly expenditure on beer by Asian consumers clearly depicts a strong preference for quality over quantity, evidenced by continued growth in premium, super-premium, and craft categories. In addition, consumers are embracing a lesser but better approach while making beer purchases in the region which is further fueling the growth of gluten-free beers in the countries.
