Market Trends of Global Gluten-Free Ready Meals Industry
This section covers the major market trends shaping the Gluten-Free Ready Meals Market according to our research experts:
Supermarkets Led the Largest Market Share
The distribution strategies, in line with the choices and preferences of consumers' buying patterns, are expected to infuse growth momentum in the sales of gluten free ready meals. The hypermarket/supermarket mode of distribution channels remains strong in mature markets, like the United States, France, etc. followed by convenience stores. Supermarkets/hypermarkets, such as Walmart, Tesco, and Sainsbury's are the most viable distribution channels in these countries. These outlets attract the higher footfalls and it results in the high sales of the free-from products. The penetration of these products is increasingly visible in supermarkets that efficiently cater to the changing shopping trends and offer greater convenience.
The United Kingdom Held a Substantial Market Share
The stringent government regulation for labelling allergens such as gluten free on food products including coupled with about 8.5 million consumers in 2019 (According to Sustain Health Magazin) following a gluten free diet have resulted in an increasing number of consumers opting gluten free ready meals in the country. The consumers are well aware of product differentiation and need to buy a trusted label, when it comes to following a strict diet. Moreover, high availability of gluten free meals through private label brands at relatively lower prices than a regular brand is pushing consumers to buy gluten free ready meals. Supermarkets such as Sainsbury's and Tesco are introducing in-house ready meals featuring gluten free claims to capture the market share.
