Market Trends of Gluten-Free Soups and Sauces Industry
This section covers the major market trends shaping the Gluten-Free Soups & Sauces Market according to our research experts:
Increasing Cases of Celiac Disease and Gluten Intolerance
The significant rise in gluten allergies and celiac disease is substantially driving the demand for gluten-free products including gluten-free soups and sauces in the global market. Gluten allergies and diseases make it difficult for individuals to digest any gluten-containing food, which raises the demand for gluten-free products. People with gluten intolerance face various problems like bloating, fatigue, malnutrition, and sometimes even intestinal damage, which propels the demand for gluten-free food like soups. Additionally, the Millenials are changing their lifestyle and prefer varieties of free-from food including gluten-free food and beverage. Alongside, consumers prefer purchasing clean-label products, having simple ingredients. Organizations like the Association of European Celiac Societies are encouraging transparency in labeling and supporting different manufacturers by providing production methods, along with guidelines to produce gluten-free products in Europe. The association even offers a 'Crossed Grain Trademark' safety guarantee for products to be claimed as 'Gluten-free', in turn, boosting consumers' confidence.
Europe Holds the Largest Share in the Market
The increasing gluten allergies and diseases in the region are driving the demand for gluten-free soups and sauces in the regional market. According to the data sourced from the Association of European Coeliac Societies, about one in 100 Europeans are said to have celiac disease, totaling approximately 7 million population dealing with the disease. Moreover, the adults in the region are diagnosed with gluten allergies and celiac disease more in number. For instance, according to the Ministry of Health of Italy, as of 2020, around 66.61% of individuals in the age group of 18-59 years are suffering from celiac disease in Italy. Additionally, according to the Ministry of Agriculture, Food, and Environment, the consumption volume of gluten-free sauces from among the total consumption volume of gluten-free products in Spain accounted for 3.3% in 2021. However, this number is rising due to the extensive use of sauces in European cuisine, thereby providing growth opportunities to the players in the market. These players are offering a wide product portfolio to increase their presence in the market. For instance, Campbell, through its brand Prego, offers a variety of Picante sauces, Italian pasta sauce, and other sauces in Europe.
