Market Size of Gummy Vitamin Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 8.52 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Gummy Vitamin Market Analysis
The gummy vitamin market is projected to grow at a CAGR of 8.52% over the forecast period.
The gummy chewable vitamins are widely establishing their presence in the global market owing to their resemblance to gummy candies. Accordingly, from being a niche market segment, the gummy vitamin market has become a mainstream market. Besides its nutritional value, the manufacturers supplement their product range with various flavors, colors, and shapes of these gummy vitamins, further enticing the consumers regardless of age. Thereby denoting product innovation as the primary factor contributing to market growth. Increasing awareness about health and the growing working population is also expected to propel gummy vitamin sales.
Additionally, the manufacturers introducing products for specific consumer groups such as diabetic consumers, vegans, children, adults, and others have also played a significant role in boosting the market studied. As a result, the market is witnessing the introduction of sugar-free, organic, plant-based, halal, and other types of gummy vitamins. Gummy vitamins are anticipated to witness a steady increase in demand from the geriatric population and children owing to their delectable taste and associated health benefits. The demand for vitamin D gummies, known as 'sunshine vitamins,' skyrocketed for their role in building immunity.
Gummy Vitamin Industry Segmentation
Gummy vitamins are chewable dietary supplements resembling gummy candies with different flavors, colors, and shapes. The gummy vitamin market is segmented by category, type, distribution channel, and geography. Based on the category, the market is segmented into prenatal, kids, and adults. Based on the type, the market is segmented into single vitamins and multivitamins. The single vitamin segment is further sub-segmented into vitamin C, vitamin D3, biotin, and others. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, drug stores, online retail stores, and other distribution channels. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers market size and forecasts in value (USD million) for the above segments.
| Category | |
| Prenatal | |
| Kids | |
| Adults |
| Type | ||||||
| ||||||
| Multivitamins |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacies and Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channel |
| Geography | |||||||||
| |||||||||
| |||||||||
| |||||||||
| |||||||||
|
Gummy Vitamin Market Size Summary
The gummy vitamin market is experiencing significant growth, transitioning from a niche segment to a mainstream market due to its appealing resemblance to gummy candies. This transformation is largely driven by product innovation, with manufacturers offering a variety of flavors, colors, and shapes to attract consumers of all ages. The increasing health awareness and a growing working population are further propelling the demand for gummy vitamins. Manufacturers are also catering to specific consumer groups, such as diabetics, vegans, children, and adults, by introducing sugar-free, organic, and plant-based options. This diversification has led to a steady rise in demand, particularly among the geriatric population and children, who are drawn to the taste and health benefits of these vitamins. The popularity of vitamin D gummies, known for their immunity-boosting properties, has also contributed to market expansion.
North America leads the gummy vitamin market, driven by a health-conscious consumer base and a rising trend in dietary supplement consumption. The region's healthcare expenditure patterns encourage consumers to meet their nutritional needs through cost-effective supplements like gummy vitamins. This demand has attracted both international and local players, prompting companies to focus on product development and innovation to capture and retain market share. Key players such as Church & Dwight Co. Inc., Reckitt Benckiser Group PLC, and Amway Corp. dominate the market, with strategies centered on expanding product lines and entering new markets. The market's fragmented nature allows for continued growth opportunities, as evidenced by recent product launches and collaborations aimed at catering to diverse consumer needs.
Gummy Vitamin Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.2 Market Restraints
-
1.3 Porter's Five Forces Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 Category
-
2.1.1 Prenatal
-
2.1.2 Kids
-
2.1.3 Adults
-
-
2.2 Type
-
2.2.1 Single Vitamins
-
2.2.1.1 Vitamin C
-
2.2.1.2 Vitamin D3
-
2.2.1.3 Biotin
-
2.2.1.4 Other Types
-
-
2.2.2 Multivitamins
-
-
2.3 Distribution Channel
-
2.3.1 Supermarkets/Hypermarkets
-
2.3.2 Pharmacies and Drug Stores
-
2.3.3 Online Retail Stores
-
2.3.4 Other Distribution Channel
-
-
2.4 Geography
-
2.4.1 North America
-
2.4.1.1 United States
-
2.4.1.2 Canada
-
2.4.1.3 Mexico
-
2.4.1.4 Rest of North America
-
-
2.4.2 Europe
-
2.4.2.1 Spain
-
2.4.2.2 United Kingdom
-
2.4.2.3 Germany
-
2.4.2.4 France
-
2.4.2.5 Italy
-
2.4.2.6 Russia
-
2.4.2.7 Rest of Europe
-
-
2.4.3 Asia-Pacific
-
2.4.3.1 China
-
2.4.3.2 Japan
-
2.4.3.3 India
-
2.4.3.4 Australia
-
2.4.3.5 Rest of Asia-Pacific
-
-
2.4.4 South America
-
2.4.4.1 Brazil
-
2.4.4.2 Argentina
-
2.4.4.3 Rest of South America
-
-
2.4.5 Middle East and Africa
-
2.4.5.1 South Africa
-
2.4.5.2 Saudi Arabia
-
2.4.5.3 Rest of Middle East and Africa
-
-
-
Gummy Vitamin Market Size FAQs
What is the current Gummy Vitamin Market size?
The Gummy Vitamin Market is projected to register a CAGR of 8.52% during the forecast period (2024-2029)
Who are the key players in Gummy Vitamin Market?
Church & Dwight Co. Inc., Reckitt Benckiser Group plc, Amway Corp., Nestle S.A. and Otsuka Holdings Co., Ltd. are the major companies operating in the Gummy Vitamin Market.
